Velocity Sellers, Inc

Amazon A+ and Premium A+ Content: Benefits and Necessity
January 18, 2024

Exploring the transformative impact of Amazon A+ and Premium A+ Content, this guide delves into how these advanced features can revolutionize the way brand sellers present their products and enhance customer engagement on their product listings.

A+ Content is an advanced feature for brand sellers to post premium and valuable content on their product listings. This enhanced content allows you to describe products differently. You can describe the history of the brand, add improved images, and also add additional blocks of text. A+ content is several steps ahead of the usual content that e-commerce sellers create for their products. It enables potential buyers to better understand your offerings. This way, your products can meet their needs, address pain points, and enhance their lives. It increases their confidence level in not only your product but also your brand. 

Premium A+ Content, or A++, includes more interactive content features, larger images, enhanced comparison charts, carousel modules, and even video modules. Compared to the basic A+ Content, it is a huge step up. Premium A+ content is a professional content program available to high-performing, registered brands that field new listings consistently.

This program offers brand owners benefits similar to Basic Amazon A+ Content, like search tools, reporting, storefronts, and brand story features. Additionally, it includes upgraded modules with more interactivity, video, and full-screen display capabilities.

A+ and Premium A+ content greatly improve your product listings on Amazon, making them more attractive and informative for customers. They can help increase sales by up to 20%. So, whether you’re an established online retailer or a newcomer to the scene, leveraging A+ and Premium A+ content can be a game-changer for your business.

A laptop screen showing an example of A+ content for a product listing on Amazon, with a hand pointing at it with a red marker, text “Understanding A+ Content” and Velocity Sellers logo on a blue background.
A visual explanation of what A+ content is and how it can benefit your Amazon business.

Understanding A+ Content

A+ Content, previously known as Enhanced Brand Content, is a feature Amazon offers to brand owners registered in the Amazon Brand Registry. It allows sellers to modify the product description field of their branded ASINs with enhanced images and text placements.
The goal of A+ Content is to support customer purchasing decisions. It offers detailed product information, shares brand stories, and enhances brand awareness.

In the e-commerce landscape, A+ Content plays a crucial role. It helps to improve the customer shopping experience by providing rich content that can include comparison charts, videos, and more. This enhances the product listing’s visual appeal and provides valuable information, aiding customers in making informed decisions. Moreover, A+ Content can help to increase sales on Amazon by up to 0%, making it a valuable tool for any e-commerce seller.

Optimizing A+ Content for E-commerce Success


Creating effective A+ content requires several steps. First, focus on your product’s Unique Selling Point (USP) and keep your content concise. Combine images and text effectively and use product reviews to your advantage. Ensure content accuracy and pay attention to image size and resolution. Always proofread before uploading. Additionally, conduct persona research, run a content audit, and choose the right content management system. Decide on the type of content you’ll create, brainstorm ideas, and then publish and manage your content efficiently.

A+ Content provides customers with a clear understanding of the product, which can only be explored virtually. Adding attractive content and visuals improves customer experience and leads to increased traffic, high conversion rates, and better reviews. It improves brand perception, increases sales, provides a better customer experience, improves search visibility, and provides a competitive advantage. So, whether you’re an established online retailer or a newcomer to the scene, leveraging A+ content can be a game-changer for your business.

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Understanding Premium A+ Content

Premium A+ Content, also known as A++ Content, is a service provided by Amazon to sellers on their platform and intended to improve the buying experience for customers by making it easier for them to scan listings. It is a professional content program available to high-performing, registered brands that field new listings consistently. This program offers similar benefits to Basic Amazon A+ Content, like search tools, reporting, storefronts, and brand story features. Additionally, it includes more interactive and video modules that utilize the full screen.

Compared to the basic A+ Content, Premium A+ Content is a huge step up. It includes more interactive content features, larger images, enhanced comparison charts, carousel modules, and even video modules. This premium version takes product listings to the next level, offering a higher level of customization and sophistication. Premium A+ Content allows sellers to use advanced multimedia like embedded videos and image carousels. It also includes interactive comparison tables and customizable layouts. These features enable sellers to create unique and highly interactive product descriptions that captivate customers and drive conversions.

Strategies for Maximizing Premium A+ Content Impact

Creating effective Premium A+ content involves focusing on your product’s Unique Selling Point (USP) in your content, keeping your content short and precise, combining images and texts, leveraging your product reviews, avoiding content errors, paying attention to image size and resolution, and proofreading your content before uploading. It’s also important to conduct persona research, run a content audit, choose a content management system, determine which type of content you want to create, brainstorm content ideas, and publish and manage your content.

Premium A+ Content provides customers with a clear understanding of the product, which can only be explored virtually. Adding attractive content and visuals improves customer experience and leads to increased traffic, high conversion rates, and better reviews. It improves brand perception, increases sales, provides a better customer experience, improves search visibility, and provides a competitive advantage. So, whether you’re an established online retailer or a newcomer to the scene, leveraging Premium A+ content can be a game-changer for your business.

According to Amazon, implementing Premium A+ Content can lead to a 20% increase in sales. This is a significant increase, demonstrating the power of Premium A+ Content in driving sales and conversion.

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Why You Need A+ and Premium A+ Content

In the competitive world of e-commerce, A+ and Premium A+ content can be game-changers. They enhance the customer shopping experience by providing rich, detailed, and visually appealing product information. This not only helps customers make informed purchasing decisions but also improves brand perception and visibility.

The impact of A+ and Premium A+ content on sales is significant. According to Amazon, using A+ Content can increase sales by an average of 3% to 0%. Premium A+ Content can lead to an even higher increase in sales, with some sellers experiencing sales figures of 5% to 20%.

Case Studies and Impact on Sales

Several case studies demonstrate the importance of A+ and Premium A+ content. For instance, Sony’s home electronics division has included Premium A+ Content on every product they sell in Amazon’s stores since the program became available in 207. They found that it helps to grab a customer’s attention and get them excited about the product. Another example is the brand Dove, which has effectively used Premium A+ content to enhance its global presence.

A+ Content boosts listings by offering better customer information and a comprehensive brand experience. It also improves SEO and conversion rates. Detailed information and better customer experience can also increase customer confidence and decrease returns.

Premium A+ Content allows brands to boldly go beyond the ordinary, creating visually stunning and engaging product pages that captivate customers and drive conversions. Furthermore, according to Amazon, implementing Premium A+ Content can lead to a 20% increase in sales. Importantly, a significant aspect of Premium A+ is that it maximizes the page’s real estate, utilizing the entire width of the screen for a sophisticated and modern appearance.


According to a study conducted by Amazon, the average conversion rate increases by 5.6% when a listing has A+ Content. If you put in extra effort to create A+ content, customers might give you the same recognition teachers give top students. Interested in how your effort will pay off? Amazon itself says you can expect these benefits: Higher conversion rates, Improved customer satisfaction, Reduced negative reviews and returns.

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How to Create Effective A+ and Premium A+ Content

Creating effective A+ and Premium A+ content involves a series of steps that focus on showcasing your product’s unique selling points, keeping your content concise, and combining images and text for a visually appealing presentation.

Step-by-Step Guide on Creating A+ Content:

  • Focus on Your Product’s Unique Selling Point (USP): Highlight your product’s unique features and benefits that set it apart from the competition.
  • Keep Your Content Short and Precise: Ensure your content is easy to read and understand. Avoid unnecessary jargon and keep your sentences short and clear.
  • Combine Images and Texts: Use high-quality images alongside descriptive text to provide a comprehensive understanding of your product.
  • Leverage Your Product Reviews: Use positive customer reviews to highlight the benefits of your product.
  • Avoid Content Errors: Ensure your content is free from grammatical errors and typos.
  • Pay Attention to Image Size and Resolution: Use high-resolution images that meet Amazon’s image requirements.
  • Proofread Your Content Before Uploading: Review your content for any errors or inconsistencies before publishing.

Step-by-Step Guide to Creating Premium A+ Content:

  • Access to Standard A+ Content: Sell some products, register your brand, and set up your Storefront.
  • Create a Brand Story: Be sure to publish it to all of your ASINs.
  • Create New Pieces of EBC Content: You need over 5 pieces of content approved and published within the last 2 months.
  • Keep an Eye Out for a Notification Banner: When you meet these requirements, Amazon will automatically give you access during the monthly Premium Amazon A+ content approval time.

In the fast-paced world of e-commerce, standing out from the crowd is crucial for success. A+ and Premium A+ content are powerful tools that can significantly enhance your product listings, making them more appealing and informative for potential customers. They play a vital role in improving the customer shopping experience by providing rich content including comparison charts, videos, and more.

Creating effective A+ and Premium A+ content involves a series of steps that focus on showcasing your product’s unique selling points, keeping your content concise, and combining images and text for a visually appealing presentation. Despite the challenges, the benefits of implementing A+ and Premium A+ content are significant, with some sellers experiencing sales figures of 15% to 20%.

In conclusion, whether you’re an established online retailer or a newcomer to the scene, leveraging A+ and Premium A+ content can significantly boost your sales and give you a competitive edge. Start leveraging A+ and Premium A+ content today and take your e-commerce business to new heights!

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