Blog

Slot 2 is the first swipe on mobile — where 70% of your traffic decides to read or bounce. Here’s what belongs there by category, and what most brands get wrong.

Prime Day 2026 runs June 23-26. The week-by-week PPC plan — rank-building spend, budget multipliers, bid strategy by campaign type, and the post-event window.

Report a Violation, Transparency, Project Zero, APEX — Amazon gives brands four enforcement tools and most use the weakest one. Here’s which stops hijackers fastest, ranked by speed and effort.

The Buy Box drives ~82% of Amazon sales. In 2026 the cheapest offer rarely wins it. Here’s what actually decides the Featured Offer — and how to win it profitably.

A data deep-dive on Amazon SP placements — Top of Search vs Product Pages vs Rest of Search. Benchmark CVR, CPC, and ACOS by placement and how to set bid multipliers that don’t bleed.

Switching Amazon agencies is where brands lose access, ad history, and rank. The 2026 transition checklist to protect Brand Registry, ad accounts, and creative before you sign with anyone new.