Omni-Channel Marketing Explained
In today’s dynamic digital landscape, Omni-Channel Marketing has emerged as a transformative strategy for businesses looking to seamlessly engage with […]
marketing
Full-Service Amazon Management: Unlock Success With A Marketing Agency
Welcome to the world of e-commerce, where Amazon reigns supreme, dominating the digital retail landscape with unparalleled dominance. Additionally, as
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Amazon CPCs Increased: Root Cause & How to Take Action
When sellers are researching products to sell on Amazon, one product expense that they sometimes neglect is advertising costs. Advertisers must take advantage of this audience of ready-to-buy customers as more consumers prefer online buying to in-store shopping. Nearly three out of four consumers begin their product search on Amazon.com, which is a compelling reason for sellers and brands to learn how to use Amazon’s sophisticated advertising tools like pay-per-click campaigns.
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How to Defend Your Brand on Amazon Through Branded Keywords
Ever wonder why you can search for a specific brand on Amazon and get competing brands at the top of your search results? Amazon’s A9 algorithm prioritizes search results based on a variety of factors, and close competitors that bid high on your branded terms may have a share of voice. Because of this data, Amazon considers competitor offers to be relevant to your brand and branded terms.