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Amazon PPC Software: Unlocking the Success
June 14, 2024

In today’s fast-paced e-commerce landscape, having the right tools at your disposal can make all the difference in achieving success. Amazon PPC software is a game-changer, helping you easily manage and optimize your ad campaigns. This comprehensive guide will walk you through everything you need about Amazon PPC software, its key features, and how it can boost your advertising efforts.

The Evolution of Amazon PPC Software

Amazon PPC software has revolutionized the way sellers manage their ad campaigns. Initially, sellers had to adjust bids and manage keywords manually. However, with the advent of advanced PPC software, many of these tasks are now automated, saving time and improving efficiency. To avoid common pitfalls in your Amazon strategy, check out these 10 Common Amazon Errors & How to Fix Them.

A Brief History of Amazon PPC Software

Amazon PPC software started gaining traction a few years ago. Tools like Sellics were among the early pioneers, providing essential features that simplified ad management. However, as the marketplace grew, other robust tools like Helium 10, Viral Launch, and Perpetua emerged, offering more features and better automation. These advancements have made it easier for sellers to manage their campaigns and achieve better results.

The Rise of Automation in Amazon PPC Software

Automation has been a game-changer in Amazon PPC software. Early software versions required significant manual input, but modern tools leverage machine learning and artificial intelligence to automate many aspects of campaign management. This shift has allowed sellers to focus more on strategy and less on the minutiae of bid adjustments and keyword management.

The Role of Machine Learning

Machine learning algorithms analyze vast amounts of data to make informed decisions about bid adjustments and keyword targeting. These algorithms continuously learn and improve, ensuring that your campaigns are constantly optimized for peak performance.

Benefits of Automation

Automation reduces the time and effort required to manage PPC campaigns. It also minimizes human error, leading to more consistent and reliable results. By automating repetitive tasks, sellers can allocate more time to strategic activities that drive growth.

Key Features of Amazon PPC Software

When evaluating Amazon PPC software, it’s essential to consider various features. Each tool offers unique functionalities that can cater to different needs.

Bid Management and Automation in Amazon PPC Software

Bid management is at the core of any PPC software. Advanced tools offer automated bid adjustments based on predefined rules or machine learning algorithms. This feature ensures that your campaigns are continuously optimized for the best performance. For an in-depth approach to enhancing your campaigns, explore our Amazon Advertising Strategy: Ultimate Guide to Boosting Sales.

  • Importance of Bid Management

Bid management involves setting and adjusting the bids for your ads to maximize your return on investment. Effective bid management can significantly impact the success of your ad campaigns by ensuring that your ads are shown to the right audience at the right time.

  • Automation in Bid Management

Modern Amazon PPC software automates bid adjustments, reducing the need for manual intervention. These tools use algorithms to analyze data and make real-time adjustments, ensuring your bids are competitive without overspending.

  • Types of Bid Management

There are two main types of bid management: rule-based and machine learning-based. Rule-based systems allow users to set specific rules for bid adjustments while machine-learning systems use algorithms to make data-driven decisions. Machine learning-based systems are generally more effective as they can adapt to changing market conditions.

Keyword Harvesting and Optimization

Effective keyword management is crucial for successful ad campaigns. Amazon PPC software often includes features for keyword harvesting, allowing you to identify and target the most relevant keywords for your products.

  • The Importance of Keyword Harvesting

Keyword harvesting involves collecting keywords that potential customers use to search for products. By targeting these keywords, you can increase the visibility of your ads and drive more traffic to your listings. This process ensures that your ads are shown to users who are most likely to convert.

  • Advanced Keyword Optimization

Advanced Amazon PPC software offers features like keyword clustering and intent analysis. These tools group similar keywords and analyze their performance, allowing you to optimize your campaigns more effectively.

  • Long-Tail Keywords

Targeting long-tail keywords can be particularly effective as they often have less competition and higher conversion rates. PPC software can help identify these valuable keywords and incorporate them into your campaigns.

Budget and Campaign Management

Managing your advertising budget and campaigns efficiently is vital. Many PPC tools offer features for setting budgets, creating campaigns, and monitoring performance in real time.

  • Campaign Creation and Monitoring

Creating and monitoring campaigns can be time-consuming. However, with the right Amazon PPC software, you can automate these tasks and focus on optimizing your ads for better results. These tools provide insights into campaign performance, helping you make informed decisions.

  • Budget Management

Effective budget management ensures that your advertising spend is allocated efficiently. Amazon PPC software offers features like budget caps and pacing, which help you control your spending and maximize your return on investment.

  • Scheduling and Pacing

Some PPC tools allow you to schedule your ads to run at specific times and pace your budget throughout the day. This ensures that your ads are shown when they are most likely to convert without exhausting your budget too quickly.

Performance Analytics

Performance analytics is a critical feature of Amazon PPC software. These tools provide detailed reports on various metrics, such as impressions, clicks, conversions, and return on ad spend (ROAS).

  • Importance of Performance Analytics

Performance analytics allows you to track the effectiveness of your campaigns. By analyzing these metrics, you can identify areas for improvement and make data-driven decisions to enhance your campaigns.

  • Customizable Reports

Many Amazon PPC tools offer customizable reports, allowing you to focus on the metrics that matter most to your business. These reports can be tailored to provide insights into specific aspects of your campaigns, helping you understand their impact on your overall performance.

  • Real-Time Data

Access to real-time data enables you to make timely adjustments to your campaigns. This can be particularly important during peak sales periods or promotional events when quick decision-making is crucial.

Comparing Top Amazon PPC Software

Choosing the right Amazon PPC software can be challenging. Here, we compare some of the leading tools based on their features and performance.


Perpetua is known for its advanced automation features. It offers robust bid management and keyword optimization capabilities, making it a popular choice among sellers.

Strengths and Weaknesses

While Perpetua excels in automation, it can be restrictive for users who prefer more control over their campaigns. However, its machine learning algorithms provide consistent performance improvements, making it a reliable choice for many sellers.

User Interface

Perpetua’s user interface is designed to be intuitive and user-friendly, making it accessible for beginners and experienced users alike.

Helium 10

Helium 10 is a comprehensive tool that offers a wide range of features beyond PPC management. It includes keyword research, product research, and listing optimization tools.

Comprehensive Features

Helium 10’s all-in-one approach makes it a versatile choice. However, its extensive features can be overwhelming for beginners. The tool’s integration with other Helium 10 modules provides a seamless experience for managing various aspects of your Amazon business.

Integration with Other Tools

Helium 10 integrates with a variety of other tools, making it a one-stop solution for Amazon sellers. This integration can save time and streamline your workflow.


Sellics was one of the pioneers in Amazon PPC software. It offers robust bid management and automation features but has faced stiff competition from newer tools.

Evolution and Current Status

Despite its early success, Sellics has had to evolve to stay relevant. It remains a solid choice, but some users may find newer tools more appealing. Sellics continues to update its features, focusing on improving user experience and adding new functionalities.

Community and Support

Sellics has a strong user community and offers extensive support resources, including webinars, tutorials, and a dedicated support team.

Making the Right Choice

Selecting the best Amazon PPC software depends on your specific needs. Whether you prioritize automation, keyword optimization, or comprehensive features, there’s a tool that can meet your requirements.

Factors to Consider

When choosing Amazon PPC software, consider factors such as ease of use, pricing, feature set, and customer support. It’s also beneficial to try out different tools and see which one aligns best with your business goals.

  • Ease of Use

A user-friendly interface can significantly impact your experience with PPC software. Look for tools that offer intuitive navigation and clear instructions, making it easier to manage your campaigns.

  • Pricing

Pricing is a crucial factor when selecting Amazon PPC software. While some tools offer extensive features, they may come with a higher price tag. Evaluate your budget and choose a tool that provides the best value for your investment.

  • Feature Set

Different tools offer varying feature sets. Identify the features that are most important to your business and choose a tool that excels in those areas. This ensures that you get the functionalities you need to optimize your campaigns.

  • Customer Support

Reliable customer support can be invaluable when using Amazon PPC software. Choose a tool that offers robust support options, including live chat, email, and phone support, to assist you with any issues you may encounter.


For beginners, tools like Helium 10 and Perpetua offer excellent features with user-friendly interfaces. Advanced users prefer more specialized tools like Sellics for specific functionalities. For advanced strategies and techniques, check out Amazon Seller Success: Expert Tips to Boost Listings.

  • Best for Beginners

Helium 10 and Perpetua are ideal for beginners due to their ease of use and comprehensive features. These tools provide a good starting point for new sellers looking to optimize their campaigns.

  • Best for Advanced Users

Advanced users may prefer Sellics for its specialized features and flexibility. This tool offers more control over campaign management, making it suitable for sellers with more experience in PPC advertising.

The Future of Amazon PPC Software

The landscape of Amazon PPC software is constantly evolving. With advancements in AI and machine learning, we can expect even more sophisticated tools that offer better automation and optimization.

AI and Machine Learning in Amazon PPC Software

AI and machine learning are set to play a significant role in the future of PPC software. These technologies can provide more accurate bid adjustments and keyword targeting, leading to improved campaign performance.

  • Impact of AI on Bid Management

AI can analyze vast amounts of data and make bid adjustments in real time. This capability allows for more precise targeting and efficient budget management, resulting in higher returns on ad spend.

  • Keyword Intent Analysis

AI can also enhance keyword intent analysis. By understanding the context and intent behind keywords, AI can help create more effective ad campaigns that resonate with potential customers.

  • Predictive Analytics

Predictive analytics can help forecast future trends and adjust campaigns accordingly. This proactive approach can give sellers a competitive edge by anticipating market changes and responding swiftly.

Continuous Improvement in Amazon PPC Software

As competition increases, PPC software providers are continually improving their offerings. Staying updated with the latest features and tools can give you a competitive edge in the Amazon marketplace.

Regular Updates

Many PPC tools release regular updates to add new features and improve existing ones. Keeping your software updated ensures that you have access to the latest functionalities and performance improvements.

User Feedback

User feedback plays a crucial role in the development of PPC software. Providers often rely on user input to identify areas for improvement and add features that enhance the user experience.


As your business grows, your PPC needs will evolve. Choosing software that can scale with your business ensures that you won’t outgrow your tool as your campaigns become more complex.

Amazon PPC Software: Conclusion

Amazon PPC software is an indispensable tool for sellers looking to optimize their advertising campaigns. By understanding the key features and comparing top tools, you can make an informed decision that enhances your advertising efforts. Embrace the power of Amazon PPC software and unlock new levels of success in your e-commerce journey.

Unlock even more potential in your Amazon advertising by exploring the latest features and strategies in Amazon PPC. Don’t miss our in-depth article, Amazon PPC: Have You Heard of These New Features? Dive in to stay ahead of the competition!

Final Thoughts on Amazon PPC Software

Selecting the right PPC software can be a game-changer for your Amazon business. Whether you’re a beginner or an experienced seller, the right tool can help you achieve better results and streamline your ad management processes.

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With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

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Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


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