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Amazon PPC – Have You Heard of These New Features?
April 23, 2024

In the world of e-commerce, staying ahead of the curve is crucial for sellers aiming to maximize their success on platforms like Amazon. One of the key pillars of driving visibility and sales in this retail giant is Amazon PPC (Pay-Per-Click) advertising. As the marketplace introduces new features and advertising tools, sellers gain exciting opportunities to refine their strategies and elevate their performance.

In this article, we delve into Amazon’s latest advertising features. We uncover valuable insights and strategies that all sellers can leverage, regardless of experience level, to enhance their Amazon PPC campaigns. We will discuss high-level tactics and practical steps for increasing profitability and success. Let’s explore how sellers can take their advertising efforts to the next level in this dynamic digital landscape.

Using AI For Sponsored Brand Images

The exploration of AI-generated images for sponsored brand ads presents a game-changing solution for Amazon PPC ads. This innovation requires every sponsored brand ad to feature a custom image, paving the way for enhanced visual content creation.

The conversation dives into the functionality of this new feature, emphasizing its user-friendly interface and the ability to generate images based on specific preferences. Advertisers gain versatility in their advertising campaigns with the option to select themes, such as holiday-inspired visuals.

Moreover, the segment highlights the significance of these images in running successful ads. It underscores their role in capturing audience attention and driving engagement. The ability to download and reuse these images enhances their utility beyond advertising, making them valuable assets for product listings and branding initiatives.

The discussion concludes by emphasizing the importance of incorporating images into advertising strategies, echoing the sentiment that visuals are crucial in today’s digital landscape. Whether targeting specific audiences or showcasing seasonal promotions, including compelling images is essential for effective Amazon PPC campaigns.

All Sold Products Beta: A New Way To View All ASINs

This segment unveils a notable addition to the Amazon PPC toolkit, showcasing a feature currently in the Beta testing phase. This new functionality aims to streamline both product management and advertising campaigns, offering convenience and efficiency to sellers.

The discussion revolves around introducing a beta feature within the product management section, allowing sellers to view all sold products and their associated data comprehensively. This includes insights into gross sales, product availability dates, and whether the product is currently being advertised. The integration of these metrics within the platform eliminates the need for manual tracking, providing sellers with real-time visibility into their inventory and advertising efforts.

Furthermore, the segment highlights the seamless integration between product management and advertising platforms, enabling sellers to easily create or modify campaigns based on product availability and advertising status. This integration facilitates strategic decision-making and optimization of advertising campaigns, ensuring maximum visibility for all products in the catalog.

As the conversation progresses, the potential impact of this feature on sellers with large product catalogs is underscored. It emphasizes its value in ensuring comprehensive advertising coverage and maximizing sales opportunities. Additionally, the discussion briefly mentions upcoming enhancements. This indicates Amazon’s commitment to consolidating data and providing sellers with actionable insights within a unified interface.

Overall, the segment emphasizes the significance of this new feature in empowering sellers. It helps them effectively manage their Amazon PPC campaigns and optimize their product listings for improved visibility and sales performance. The integration of this feature within the platform marks a significant advancement in Amazon’s efforts to streamline seller operations and enhance the overall selling experience.

Generating AI Images

The article delves into the latest advancements within Amazon PPC, focusing on unveiling enhanced functionalities for image generation in advertisements. Large numbers of image options are generated, ranging from two to four, depending on the specific product in question. This variability was the initial batch of images produced for the product.

A key highlight was the newfound flexibility afforded to users in adjusting the generated images. Simple actions, such as clicking the “regenerate” button or adding specific image descriptions, enabled users to tailor the images to their preferences. This customizability was deemed essential for accurately reflecting desired brand aesthetics or product environments. However, participants acknowledged that while AI demonstrated significant prowess in image generation, challenges might arise, particularly in capturing human elements like hands or delineating specific lifestyles.

The conversation then shifted to the importance of specificity in crafting image descriptions to enhance the precision of AI-generated images. Elaborate descriptions were deemed crucial in guiding the AI system to conjure images closely aligned with the envisioned narrative. Despite being in its growing  Beta phase, the tool was praised for its potential for further refinement and enhancement.

We can say that Amazon PPC plays a pivotal role in these novel features. It provides users with greater autonomy and adaptability in their advertising endeavors. With ongoing advancements in AI technology and the promise of continued refinement, these tools are poised to revolutionize advertising strategies on the platform.

Amazon PPC and New Sponsored Brand Ads

Unlike before, where only single ad groups per campaign were possible, sellers can now create multiple ad groups within a single campaign, akin to the functionality offered in Sponsor Products.

A particularly convenient feature showcased is the “create another campaign” button. This simplifies the process of initiating new Amazon PPC campaigns. Previously, sellers had to navigate back to the main interface to start a new campaign. Now, with this new button, they can initiate the process directly from the current screen. This small yet impactful improvement streamlines campaign management, which is especially beneficial for sellers managing multiple campaigns across larger accounts.

The conversation reflects on Amazon’s ongoing efforts to enhance the seller experience by introducing features that streamline campaign creation, monitoring, and data analysis. By continually introducing such improvements, Amazon aims to empower sellers with greater control and efficiency. This helps in managing their advertising efforts and maximizing sales potential.

Overall, the segment underscores Amazon’s commitment to supporting sellers by offering user-friendly tools and features that simplify the complexities of advertising on the platform. Through these enhancements, sellers can navigate the advertising landscape more effectively, ultimately driving better results for their businesses.

Amazon PPC Sponsored TV Ads

Let’s explore an older yet still in-beta release, known as Sponsor TV, within Amazon PPC. The feature, although not universally available across all accounts, garnered attention for its potential in funnel advertising. Participants discussed its distinct attributes, emphasizing the necessity of high-quality videos and a recommended higher budget due to widespread placement across various platforms within Amazon’s purview.

Utilizing content interests as targeting criteria, users can strategically align their products with relevant genres or themes, such as documentaries or romance. This alignment helps maximize the effectiveness of their campaigns. While acknowledging the potential for increased exposure, participants highlighted the challenge of directly correlating ROI with these campaigns. They suggest focusing on brand awareness and exposure metrics instead.

Addressing budget considerations, Amazon recommends spending approximately $5,000 over three months. However, users are encouraged to adjust this amount based on their specific needs and financial constraints. Despite initial apprehension about the recommended budgets, participants underscored the flexibility to start with lower amounts. They can adjust as needed based on campaign performance.

Regarding the measurement and tracking of Amazon PPC campaigns, video metrics are available. These metrics help gauge audience engagement, retention rates, and overall video performance. This data could inform optimization strategies and potentially influence the creation of more compelling video content. Such content can be used for other advertising endeavors beyond Sponsor TV.

Storefront Targeting With Amazon PPC

The article also touched upon the new targeting options available within Amazon PPC, specifically within sponsored display campaigns. It emphasized the ability to target storefront pages or individual pages within a store, providing advertisers with a more tailored approach to audience segmentation.

This feature allows advertisers to customize their video content. They can showcase specific items from their catalog, directing viewers to relevant store pages upon clicking the ad. It’s particularly beneficial for brands with diverse product offerings. This enables them to cater to niche audiences and streamline the shopping experience.

The integration of store page targeting within sponsored display campaigns marks a significant expansion of capabilities. Previously, these were available only in sponsored brands. It highlights the strategic importance of leveraging targeting options to guide consumer behavior and optimize advertising efforts across various stages of the customer journey.

Unlocking the Geo-Targeting 

One of the main features of Amazon PPC is Geo-targeting within sponsored display campaigns. This feature, though still in Beta and not widely available, allows advertisers to refine their targeting based on geographic locations such as ZIP codes, cities, and states.

By leveraging Geo-targeting, advertisers can tailor their ad campaigns to specific regions, ensuring that their ads reach audiences most likely to engage with their products. For seasonal products or items with regional appeal, this feature offers a significant advantage in optimizing ad spend and maximizing ROI.

The presentation also delved into practical strategies for utilizing Geo-targeting effectively. For instance, advertisers can analyze transaction reports to identify regions with the highest engagement and then target those areas specifically. Additionally, considering factors like distribution center locations can further enhance targeting precision.

Overall, the introduction of Geo-targeting in Amazon PPC represents a significant advancement in campaign customization and optimization. It empowers advertisers to reach their target audiences more effectively and efficiently, ultimately driving better results for their advertising efforts.

Maximizing Success with Amazon PPC’s New Geo-Targeting Features

These new features in Amazon PPC, particularly the Geo-targeting capabilities within sponsored display campaigns, offer advertisers unprecedented control and precision in reaching their target audiences. By leveraging these tools effectively, advertisers can optimize their ad spend, maximize ROI, and drive better results for their campaigns.

As these features continue to evolve and become more widely available, advertisers need to stay proactive and explore the opportunities they present. Keeping an eye on Beta releases and experimenting with new functionalities can provide valuable insights and competitive advantages in the ever-changing landscape of Amazon advertising.

In essence, embracing these new features and staying informed about the latest developments in Amazon PPC is vital to staying ahead of the loop and achieving success in the competitive world of e-commerce advertising. So, seize the opportunity, explore the possibilities, and make the most out of these innovative tools for your advertising endeavors.

Interested in learning more about optimizing your Amazon strategy? Don’t miss our detailed exploration of how to align your brand with third-party sellers on Amazon. This can help protect your brand and enhance your marketplace success. Read our insights in Brand Alignment: Managing Your Unwanted 3P Sellers on Amazon to gain valuable strategies that can make a significant difference in your business.

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Amazon Managed Services

With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


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