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We are Velocity Sellers, a full-scale Amazon Agency!

Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!

Elevate Your Data Utilization Game: Masterclass Tips From Kenton Snyder on How to Leverage Your Data

0:00 – Intro to Topic and Guests
4:05 – Intentwise and Leveraging Data for Amazon Success
11:30 – Improving Amazon Business With Data Tools
23:16 – Optimizing Strategies for Amazon Events
31:24 – Strategies for Amazon Prime Day Success
35:15 – Competing Sales Events Impacting E-Commerce

Underestimated Opportunities for Amazon Sellers: Special Guest Mike Begg Reveals Hidden Potential!

0:00 – Intro to Topics and Guest
2:50 – Expanding Into Amazon Mexico and Brazil
5:11 – Navigating Latin American Online Marketplaces
15:43 – Optimizing Expansion Into Latin America
28:13 – Navigating Tax and Legal Considerations
35:57 – Marketing in Latin America
45:02 – Expanding Into Latin American Marketplaces

E-Commerce Titans Battle! Special Guest Vincenzo Toscano Discusses the Amazon vs. Walmart Rivalry

0:00 – Intro to Topics and Guest
1:01 – E-Commerce Trends
7:00 – Future of Retail
18:27 – Walmart vs Amazon E-Commerce Strategy
22:28 – Marketplace Strategies and Market Share
35:33 – TikTok as a Marketing Tool
44:06 – Expansion of E-Commerce Platforms

Special Guest Corey D Brown: The Future of E-Commerce And Omni Channel Marketing

0:00 – Intro to Topics and Guest
4:10 – Expanding E-Commerce Brands Across Platforms
9:44 – Online Retail Platforms and Fulfillment
13:50 – E-Commerce Brands and Social Media Strategy
26:43 – Walmart and Amazon Rivalry and Strategy Differences
32:39 – Omni Channel Retail Integration Strategy
42:34 – Expanding Business Revenue Strategically
53:58 -The Future of E-Commerce

Special Guest John Aspinall: Unlock Data-Driven Success & See How PickFu Transforms Decision-Making

0:00 – Intro to Guests and and Topics
3:22 – Using PickFu for Amazon Sellers
14:01 – Product Strategy Pivot With PickFu
18:15 – Feedback and Insights With PickFu
28:31 – Amazon Reviews and Generation Gap
42:25 – Product Iteration and Consumer Feedback

Welcome to the Jungle! Trailblazing New E-commerce Research Methods with Jungle Scout Cobalt

0:00 – 1:20 – Intro to Topic and Guests (And Some Baseball Talk)
1:20 – 13:00 – What Has Happened to Trade Shows?
13:00 – 19:12 – Evolution of eTail in Retail
19:12 – 26:41 – Future of E-Commerce and AI Integration
26:41 – 37:47 – Amazon vs. Walmart eCommerce Competition
37:47 – 51:40 – Emerging Retail Trends and Technologies
51:40 – 54:39 – E-Commerce Trends and Strategies
54:39 – 58:49 – Final Thoughts and Outro (And a Discount to e-Tail!)

Unlocking Amazon Ads: Advanced PPC Software Insights with David Zimmerman

0:00 – Intro to Topics and Guest
2:13 – Comparing Amazon PPC Software Features
10:48 – Comparing Amazon Advertising Automation Software
21:45 – Future Impacts of AI on E-Commerce
28:13 – Program Comparison and Visuals on YouTube

Special Guest: Elizabeth Greene! Maximizing Margins and Ads in the Unpredictable Amazon Climate!

0:00 – 1:08 – Intro of Topics and Guests
1:08 – 9:23 – How These New Fees Will Affect Margins
9:23 – 23:50 – Is it a Margin Problem or an Ad problem?
23:50 – 29:49 – Lower Fees for Apparel: Competing with Shein
29:49 – 46:05 – New Advertising Features from Amazon
46:05 – 1:04:31 – Speculations for the Future of Advertising
1:04:31 – 1:07:51 – Final Thoughts and Outro

Maximizing Amazon Sales: Mastering Promotional Strategies and Coupon Optimization

0:00 – 0:45 – Intro to Guests and Topics
0:45 – 5:25 – What Kind of Deals Are On Amazon?
5:25 – 11:50 – What Deals Work Best for My Product?
11:50 – 18:18 – How Do I Set These Deals Up?|
18:18 – 30:04 – Tips and Tricks For the Different Deals!
30:04 – 34:08 – Final Thoughts and Outro

LIVE from the National Hardware Show: Mastering Amazon Brand Management and Logistics!

0:00 – 1:27 – Intro to Topics and Guests
1:27 – 4:59 – Problems These Sellers Are Facing
4:59 – 9:31 – Take Control of Your Brand on Amazon!
9:31 – 16:05 – Cost-Effective Solutions to High FBA Fees
16:05 – 18:18 – Switching from Vendor Central to Seller Central
18:18 – 18:45 – Outro

Navigating the Amazon Maze: What are The Amazon Error Codes and How Do We Solve Them?

0:00 – 3:55 – Intro to Topics and Guests
3:55 – 8:50 – Errors that Come With Getting Started on Amazon
8:50 – 15:27 – Common Brand Registry Errors
15:27 – 17:00 – Error Codes with Creating Listings
17:00 – 27:52 – Make Sure to Have Complete Info on Listings
27:52 – 35:10 – Loopholes for Making Your Content More Exciting
35:10 – 41:42 – Tips and Tricks for the Amazon Help Desk
41:42 – 46:23 – Final Thoughts and Outro

Brand Registry - Are You Fully Utilizing Your Amazon Account?

0:00 – 1:52 – Intro to Topics and Guests
1:52 – 7:31 – What is Amazon Brand Registry & How To Get It
7:31 – 17:30 – Step 0: What is Needed to get a Trademarked?
17:30 – 21:13 – What Tools Do You Get for Being Brand Registered?
21:13 – 30:08 – What does Amazon Do for 3Ps on Brand Registered Listings?
30:08 – 37:59 – Why is Being Brand Registered Essential?
37:59 – 42:13 – Amazon Programs That Help Protect Your Brand
42:13 – 46:45 – Amazon is Going to Let 3Ps Edit Your Listings?
46:55 – 49:05 – Final Thoughts and Outro

Navigating the Amazon Fulfillment Labyrinth: FBA vs FBM Strategies for Sellers

0:00 – 3:49 – Intro of Topic and the Three Muskabeards
3:50 – 13:16 – Amazon FBA vs FBM: Being the Most Profitable
13:16 – 22:19 – What Costs and Hurdles Are Involved in Each?
22:19 – 29:25 – How Should Sellers Manage Their Other Channels?
29:25 – 32:52 – What Is Involved in Sending in FBA Shipments?
32:52 – 37:49 – How Does Each Fulfilment Method Affect the Buy Box?
37:49 – 44:00 – What is Seller Fulfilled Prime?
44:00 – 48:26 – Final Thoughts and Outro

Mastering Amazon Ads: Insider Strategies for Elevating Your Campaigns

0:00 – 1:41 – Intro of guests/topics
1:41 – 4:52 – Using an AI for Sponsored Brand Images
4:52 – 8:07 – All Sold Products Beta: a new way to view all ASINs
8:07 – 12:38 – Generating AI Images Live
12:38 – 13:57 – New features with Sponsored Brand Ads
13:57 – 17:38 – Sponsored TV ads: a new way to hit top-of-funnel customers
17:38 – 19:11 – Storefront Targeting with Sponsored Display
19:11 – 23:14 – Geo Targeting is here! Tips and Tricks for the new feature
23:14 – 24:31 – Final Thoughts and Outro

Amazon Brand Protection, Private Investigators, and MAP enforcement Featuring Brand Alignment


0:00 – 3:03 – Intro and meeting the guests
3:03 – 7:57 – Who is Brand Alignment and how do they do Brand Protection?
7:57 – 10:00 – How does it benefit sellers to clean up their Brand?
10:00 – 17:19 – Where do these Unauthorized Sellers come from: The Black Hole Theory
17:19 – 28:02 – Real-world examples from Brand Alignment
28:02 – 32:14 – Takedowns and Getting Sued
32:14 – 43:55 – What goes into fixing these Problems?
43:55 – 48:53 – You don’t need to get rid of every seller, just the Buy Box Threats
48:53 – 55:17 – How does Brand Alignment track down these Unauthorized Sellers
55:17 – 57:06 – What is needed to defeat even the smartest Grey Sellers
57:06 – 1:00:56 – Sam Sheepdog vs Ralph Wolf: Are we fighting the same buyers every time?
1:00:56 – 1:03:30 – Outro and Final Thoughts

Mastering the Amazon Marketplace: Navigating the Shift from Vendor to Seller Central

0:00 – 2:00 – Intro of topic and guests
2:00 – 11:54 – Reasons and Tips for making the switch
11:54 – 16:25 – How to Switch and what to consider
16:25 – 21:54 – Should your Vendor and Seller accounts compete?
21:54 – 26:27 – Real world examples and the Hybrid Approach
26:27 – 29:21 – Make sure Seller is even worth it
29:21 – 31:24 – Negatives with selling on Vendor internationally
31:24 – 34:45 – Positives with selling on Seller internationally
34:45 – 36:43 – Moving Content and Brand Registry from Vendor to Seller
36:43 – 39:35 – Should you leave your Vendor account open?
39:35 – 41:00 – Are we seeing a lot of people choosing to switch?
41:00 – 42:12 – Final Thoughts and outro

Amazon Vine: Hitting the Ground Running with (Almost) Guaranteed Reviews

0:00 – 1:08 – Intro to Guests and Topic
1:11 – 2:44 – What is the Vine Program?
2:45 – 3:45 – What is BSR?
3:45 – 4:29 – How much do reviews affect BSR?
4:30 – 6:02 – Most people are using Amazon to do product research
6:03 – 6:38 – Every review is a rating, but not every rating is a review
6:40 – 7:56 – You need to get 5+ reviews to reach the common shopper
7:57 – 9:00 – Costs and what does it take to get into Vine
9:15 – 10:35 – The opportunity costs of using Vine to build your brand
10:40 – 12:56 – Parameters of enrolling your Product part 1
12:57 – 13:48 – Vine reviews aren’t guaranteed to be good – just honest and unbiased
13:50 – 14:40 – Parameters of enrolling your Product part 2
14:41 – 15:30 – Can FBM users use Vine?
15:31 – 17:05 – Who are these certified Vine Reviewers?
17:06 – 19:14 – Adding the FBA listing to use of Vine
19:20 – 25:52 – Secret Tips for making the most of Vine
25:55 – 29:32 – Finish your listing before sending products to Vine
29:33 – 35:10 – Can you dispute negative Vine reviews?
35:11 – 37:07 – Reaching out to customers in the past
37:08 – 38:42 – 9/10 Shoppers use reviews to make a decision
38:50 – 40:03 – Can you use your Vine review across your content?
40:04 – 41:59 – Reviews are nice, but use your content real estate to educate the customer
42:00 – 47:34 – Enrolling Parent ASINs in Vines vs enrolling your variations
47:35 – 48:26 – The snowball effect of getting more reviews and more sales
48:42 – 49:41 – The Vine Program is a steal when you weigh the opportunity costs against the monetary costs
49:42 – 55:16 – Wrapping up and final thoughts

Using Various Software to Help Boost Amazon Success!

0:00 – 1:33 – Intro to Topic and Guest
1:33 – 10:17 – What Kind of Data Should You Look At?
10:17 – 13:24 – Doing Data Research for Amazon is not Optional
13:24 – 24:06 – Helium 10: Uses and Benefits for Amazon
24:06 – 32:38 – Your Biggest Focus Should Be Keywords…For Now…
32:38 – 35:26 – Ai is Coming to Amazon, and You Need to Learn It
35:26 – 46:27 – Jungle Scout: Uses and Benefits for Amazon
46:27 – 51:56 – Amazon Reports are Crucial Too!
51:56 – 54:52 – Final Thoughts and Outro

Step 0: Pre-Launching your Brand and Driving Off-Amazon Traffic

0:00 – 2:38 – Intro of Topic and Guests
2:38 – 11:51 – Early planning & growing your brand
11:51 – 19:50 – Building up your Social Proof
19:50 – 25:20 – Establishing your Customer Base
25:20 – 32:44 – Brand Referral Bonus, Buy with Prime, & other Amazon Programs
32:44 – 36:58 – Amazon’s Partnership with Meta
36:58 – 47:34 – Final Thoughts & Tips

Elevate Your Data Utilization Game: Masterclass Tips From Kenton Snyder on How to Leverage Your Data

0:00 – Intro to Topic and Guests
4:05 – Intentwise and Leveraging Data for Amazon Success
11:30 – Improving Amazon Business With Data Tools
23:16 – Optimizing Strategies for Amazon Events
31:24 – Strategies for Amazon Prime Day Success
35:15 – Competing Sales Events Impacting E-Commerce

Underestimated Opportunities for Amazon Sellers: Special Guest Mike Begg Reveals Hidden Potential!

0:00 – Intro to Topics and Guest
2:50 – Expanding Into Amazon Mexico and Brazil
5:11 – Navigating Latin American Online Marketplaces
15:43 – Optimizing Expansion Into Latin America
28:13 – Navigating Tax and Legal Considerations
35:57 – Marketing in Latin America
45:02 – Expanding Into Latin American Marketplaces

E-Commerce Titans Battle! Special Guest Vincenzo Toscano Discusses the Amazon vs. Walmart Rivalry

0:00 – Intro to Topics and Guest
1:01 – E-Commerce Trends
7:00 – Future of Retail
18:27 – Walmart vs Amazon E-Commerce Strategy
22:28 – Marketplace Strategies and Market Share
35:33 – TikTok as a Marketing Tool
44:06 – Expansion of E-Commerce Platforms

Special Guest Corey D Brown: The Future of E-Commerce And Omni Channel Marketing

0:00 – Intro to Topics and Guest
4:10 – Expanding E-Commerce Brands Across Platforms
9:44 – Online Retail Platforms and Fulfillment
13:50 – E-Commerce Brands and Social Media Strategy
26:43 – Walmart and Amazon Rivalry and Strategy Differences
32:39 – Omni Channel Retail Integration Strategy
42:34 – Expanding Business Revenue Strategically
53:58 -The Future of E-Commerce

Special Guest John Aspinall: Unlock Data-Driven Success & See How PickFu Transforms Decision-Making

0:00 – Intro to Guests and and Topics
3:22 – Using PickFu for Amazon Sellers
14:01 – Product Strategy Pivot With PickFu
18:15 – Feedback and Insights With PickFu
28:31 – Amazon Reviews and Generation Gap
42:25 – Product Iteration and Consumer Feedback

Welcome to the Jungle! Trailblazing New E-commerce Research Methods with Jungle Scout Cobalt

0:00 – 1:20 – Intro to Topic and Guests (And Some Baseball Talk)
1:20 – 13:00 – What Has Happened to Trade Shows?
13:00 – 19:12 – Evolution of eTail in Retail
19:12 – 26:41 – Future of E-Commerce and AI Integration
26:41 – 37:47 – Amazon vs. Walmart eCommerce Competition
37:47 – 51:40 – Emerging Retail Trends and Technologies
51:40 – 54:39 – E-Commerce Trends and Strategies
54:39 – 58:49 – Final Thoughts and Outro (And a Discount to e-Tail!)

Unlocking Amazon Ads: Advanced PPC Software Insights with David Zimmerman

0:00 – Intro to Topics and Guest
2:13 – Comparing Amazon PPC Software Features
10:48 – Comparing Amazon Advertising Automation Software
21:45 – Future Impacts of AI on E-Commerce
28:13 – Program Comparison and Visuals on YouTube

Special Guest: Elizabeth Greene! Maximizing Margins and Ads in the Unpredictable Amazon Climate!

0:00 – 1:08 – Intro of Topics and Guests
1:08 – 9:23 – How These New Fees Will Affect Margins
9:23 – 23:50 – Is it a Margin Problem or an Ad problem?
23:50 – 29:49 – Lower Fees for Apparel: Competing with Shein
29:49 – 46:05 – New Advertising Features from Amazon
46:05 – 1:04:31 – Speculations for the Future of Advertising
1:04:31 – 1:07:51 – Final Thoughts and Outro

Maximizing Amazon Sales: Mastering Promotional Strategies and Coupon Optimization

0:00 – 0:45 – Intro to Guests and Topics
0:45 – 5:25 – What Kind of Deals Are On Amazon?
5:25 – 11:50 – What Deals Work Best for My Product?
11:50 – 18:18 – How Do I Set These Deals Up?|
18:18 – 30:04 – Tips and Tricks For the Different Deals!
30:04 – 34:08 – Final Thoughts and Outro

LIVE from the National Hardware Show: Mastering Amazon Brand Management and Logistics!

0:00 – 1:27 – Intro to Topics and Guests
1:27 – 4:59 – Problems These Sellers Are Facing
4:59 – 9:31 – Take Control of Your Brand on Amazon!
9:31 – 16:05 – Cost-Effective Solutions to High FBA Fees
16:05 – 18:18 – Switching from Vendor Central to Seller Central
18:18 – 18:45 – Outro

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Amazon Managed Services

With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche

Treasurer

An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner

CFO

Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​

CEO

As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.

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