Velocity Sellers, Inc

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We are Velocity Sellers, a full-scale Amazon Agency!

Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!

Amazon Brand Protection, Private Investigators, and MAP enforcement Featuring Brand Alignment

0:00 – 3:03 – Intro and meeting the guests
3:03 – 7:57 – Who is Brand Alignment and how do they do Brand Protection?
7:57 – 10:00 – How does it benefit sellers to clean up their Brand?
10:00 – 17:19 – Where do these Unauthorized Sellers come from: The Black Hole Theory
17:19 – 28:02 – Real-world examples from Brand Alignment
28:02 – 32:14 – Takedowns and Getting Sued
32:14 – 43:55 – What goes into fixing these Problems?
43:55 – 48:53 – You don’t need to get rid of every seller, just the Buy Box Threats
48:53 – 55:17 – How does Brand Alignment track down these Unauthorized Sellers
55:17 – 57:06 – What is needed to defeat even the smartest Grey Sellers
57:06 – 1:00:56 – Sam Sheepdog vs Ralph Wolf: Are we fighting the same buyers every time?
1:00:56 – 1:03:30 – Outro and Final Thoughts

Mastering the Amazon Marketplace: Navigating the Shift from Vendor to Seller Central

0:00 – 2:00 – Intro of topic and guests
2:00 – 11:54 – Reasons and Tips for making the switch
11:54 – 16:25 – How to Switch and what to consider
16:25 – 21:54 – Should your Vendor and Seller accounts compete?
21:54 – 26:27 – Real world examples and the Hybrid Approach
26:27 – 29:21 – Make sure Seller is even worth it
29:21 – 31:24 – Negatives with selling on Vendor internationally
31:24 – 34:45 – Positives with selling on Seller internationally
34:45 – 36:43 – Moving Content and Brand Registry from Vendor to Seller
36:43 – 39:35 – Should you leave your Vendor account open?
39:35 – 41:00 – Are we seeing a lot of people choosing to switch?
41:00 – 42:12 – Final Thoughts and outro

Amazon Vine: Hitting the Ground Running with (Almost) Guaranteed Reviews

0:00 – 1:08 – Intro to Guests and Topic
1:11 – 2:44 – What is the Vine Program?
2:45 – 3:45 – What is BSR?
3:45 – 4:29 – How much do reviews affect BSR?
4:30 – 6:02 – Most people are using Amazon to do product research
6:03 – 6:38 – Every review is a rating, but not every rating is a review
6:40 – 7:56 – You need to get 5+ reviews to reach the common shopper
7:57 – 9:00 – Costs and what does it take to get into Vine
9:15 – 10:35 – The opportunity costs of using Vine to build your brand
10:40 – 12:56 – Parameters of enrolling your Product part 1
12:57 – 13:48 – Vine reviews aren’t guaranteed to be good – just honest and unbiased
13:50 – 14:40 – Parameters of enrolling your Product part 2
14:41 – 15:30 – Can FBM users use Vine?
15:31 – 17:05 – Who are these certified Vine Reviewers?
17:06 – 19:14 – Adding the FBA listing to use of Vine
19:20 – 25:52 – Secret Tips for making the most of Vine
25:55 – 29:32 – Finish your listing before sending products to Vine
29:33 – 35:10 – Can you dispute negative Vine reviews?
35:11 – 37:07 – Reaching out to customers in the past
37:08 – 38:42 – 9/10 Shoppers use reviews to make a decision
38:50 – 40:03 – Can you use your Vine review across your content?
40:04 – 41:59 – Reviews are nice, but use your content real estate to educate the customer
42:00 – 47:34 – Enrolling Parent ASINs in Vines vs enrolling your variations
47:35 – 48:26 – The snowball effect of getting more reviews and more sales
48:42 – 49:41 – The Vine Program is a steal when you weigh the opportunity costs against the monetary costs
49:42 – 55:16 – Wrapping up and final thoughts

Using Various Software to Help Boost Amazon Success!

0:00 – 1:33 – Intro to Topic and Guest
1:33 – 10:17 – What Kind of Data Should You Look At?
10:17 – 13:24 – Doing Data Research for Amazon is not Optional
13:24 – 24:06 – Helium 10: Uses and Benefits for Amazon
24:06 – 32:38 – Your Biggest Focus Should Be Keywords…For Now…
32:38 – 35:26 – Ai is Coming to Amazon, and You Need to Learn It
35:26 – 46:27 – Jungle Scout: Uses and Benefits for Amazon
46:27 – 51:56 – Amazon Reports are Crucial Too!
51:56 – 54:52 – Final Thoughts and Outro

Step 0: Pre-Launching your Brand and Driving Off-Amazon Traffic

0:00 – 2:38 – Intro of Topic and Guests
2:38 – 11:51 – Early planning & growing your brand
11:51 – 19:50 – Building up your Social Proof
19:50 – 25:20 – Establishing your Customer Base
25:20 – 32:44 – Brand Referral Bonus, Buy with Prime, & other Amazon Programs
32:44 – 36:58 – Amazon’s Partnership with Meta
36:58 – 47:34 – Final Thoughts & Tips

Amazon Logistics - Understanding the World's Biggest Shipping Dynasty

Explore the intricacies of Amazon logistics, from FBA versus FBM to navigating Q4 impacts. Learn how to optimize shipping processes and avoid stockouts for e-commerce success.

0:00 – Intro
2:46 – Amazon is the biggest shipping dynasty in the world
5:26 – So many ways to get the product to customers
6:47 – FBA vs FBM
8:28 – Their shipping costs vs your shipping costs
8:55 – Customer service with FBA
10:55 – Types of FBA shipment and convenience for Seller
17:25 – FBA shipping requirements and what you can’t send into FBA
24:32 – Different storage types
26:40 – Examples of Storage Fees and Inventory Performance Index
32:32 – How liquidating can affect your brand
33:57 – How Q4 Affects Your Shipping and Storage
38:27 – What happens when you go out of stock, and why do you need to avoid it at all costs?
45:09 – Outro and final thoughts

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Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


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