0:00 – 1:08 – Intro to Guests and Topic
1:11 – 2:44 – What is the Vine Program?
2:45 – 3:45 – What is BSR?
3:45 – 4:29 – How much do reviews affect BSR?
4:30 – 6:02 – Most people are using Amazon to do product research
6:03 – 6:38 – Every review is a rating, but not every rating is a review
6:40 – 7:56 – You need to get 5+ reviews to reach the common shopper
7:57 – 9:00 – Costs and what does it take to get into Vine
9:15 – 10:35 – The opportunity costs of using Vine to build your brand
10:40 – 12:56 – Parameters of enrolling your Product part 1
12:57 – 13:48 – Vine reviews aren’t guaranteed to be good – just honest and unbiased
13:50 – 14:40 – Parameters of enrolling your Product part 2
14:41 – 15:30 – Can FBM users use Vine?
15:31 – 17:05 – Who are these certified Vine Reviewers?
17:06 – 19:14 – Adding the FBA listing to use of Vine
19:20 – 25:52 – Secret Tips for making the most of Vine
25:55 – 29:32 – Finish your listing before sending products to Vine
29:33 – 35:10 – Can you dispute negative Vine reviews?
35:11 – 37:07 – Reaching out to customers in the past
37:08 – 38:42 – 9/10 Shoppers use reviews to make a decision
38:50 – 40:03 – Can you use your Vine review across your content?
40:04 – 41:59 – Reviews are nice, but use your content real estate to educate the customer
42:00 – 47:34 – Enrolling Parent ASINs in Vines vs enrolling your variations
47:35 – 48:26 – The snowball effect of getting more reviews and more sales
48:42 – 49:41 – The Vine Program is a steal when you weigh the opportunity costs against the monetary costs
49:42 – 55:16 – Wrapping up and final thoughts
