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Brand Evangelist & Sales Specialist at Velocity Sellers

In 2014, Co-Founders Nathan and Jake Schwarzbaum, Chairman and CEO, Launched Velocity Sellers while Nathan Battled Leukemia...

In a hospital room just after his diagnosis, Nathan and his son, Jake Schwarzbaum, launched their visionary venture. What began as a small Amazon consulting agency in 2014 has transformed into Velocity Sellers, an industry leader in Amazon full-service management. Nathan, now in remission, leads the charge in guiding brands to maximize their Amazon revenue while streamlining operations and inventory management.

Velocity Sellers' Evolution

In 2014, a remarkable journey began, inspired by Nathan’s extensive 25-year marketing career and fueled by a burning desire to address a pressing need among eCommerce businesses and CMOs. Nathan and Jake Schwarzbaum, a father-and-son duo, embarked on a path less traveled, driven by a clear vision for scalable success on Amazon.

Their epiphany marked the inception of their consulting agency—a beacon of hope born from challenging circumstances. They recognized that achieving success on Amazon demanded more than just an aspiration; it required unwavering compliance, total immersion, and the expertise of a seasoned team to guide brands toward rapid sales growth.

As their small Amazon consulting agency began to take shape, Nathan and Jake focused on honing their approach. They committed themselves to streamlining operations, managing logistics with precision, and projecting inventory needs. Their mission? To empower brands striving to elevate their Amazon sales.

What began as a modest venture within the confines of a hospital room, where Nathan battled leukemia, has since evolved into Velocity Sellers—an undisputed industry leader in Amazon full-service management. Their journey from those challenging beginnings to their current industry stature is a testament to their unwavering dedication and relentless pursuit of excellence. Velocity Sellers’ reach extends far and wide, with thousands of satisfied clients spanning over 25 global markets. Their commitment to helping brands maximize their Amazon revenue remains at the forefront of their mission.


With Over $1 Billion Dollars in Generated Revenue

They understand that success on Amazon is not a one-size-fits-all formula; instead, it requires a tailored approach that leverages human expertise over automated solutions.

In a dynamic and ever-evolving industry, Velocity Sellers continues to adapt and innovate. They guide brands through the intricacies of Amazon’s ever-shifting landscape, enabling them to seize and optimize revenue opportunities on the platform. Their approach not only helps brands thrive but also positions them as industry pacesetters.

Nathan’s battle with leukemia may have marked the humble beginnings of their journey, but it is their unwavering dedication, tenacity, and leadership that define their legacy today. Velocity Sellers stands as a beacon of hope, a testament to the transformative power of vision, expertise, and commitment—a company that has not just adapted to change but has driven change itself in the realm of Amazon full-service management.

Nathan Schwarzbaum ​


As a co-founder and visionary leader of Velocity Sellers, Nathan brings over 25 years of marketing expertise to empower eCommerce businesses and CMOs to succeed on Amazon. His journey, from battling leukemia to global marketplace domination, is a testament to his commitment to client success.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

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