Amazon PPC Agency
Amazon PPC Management Services
Sponsored Products, Sponsored Brands, Sponsored Display and DSP, managed against total sales, not just ACoS.
Velocity Sellers is an Amazon PPC agency and Official Amazon Ads Partner offering Amazon advertising management for brands. Hire us to run your Amazon PPC on its own, or as part of full-service account management where the same team fixes the listings your ads send traffic to.
- Standalone PPC management, or PPC inside full service
- Worked every week: search terms, bids, budgets and negatives
- Judged on TACoS and organic rank, reported monthly
Trusted by Brands Like
Reviews“Everyone on their team is very knowledgeable and professional, and they've helped us shortcut many of the challenges that come along with selling on Amazon.”
“Velocity Sellers are true Amazon experts who know how to drive results.”
PPC Management, Defined
What Is Amazon PPC Management?
Amazon PPC management is the ongoing structuring, bidding and optimization of paid campaigns inside Amazon Ads, so that ad spend produces profitable sales rather than unattributed clicks.
We manage four campaign types: Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP for on- and off-Amazon programmatic reach. The work divides into campaign architecture, meaning how keywords, match types and product targets are grouped so performance stays readable, and ongoing optimization: bid adjustments, negative keywords, search-term harvesting and creative testing.
Most underperforming accounts share one of three problems: single-campaign structures that make bid decisions impossible to isolate, no negative keyword discipline so broad match bleeds spend into irrelevant terms, or bids set to a target ACoS that ignores the product's real margin. Every engagement starts with a PPC audit that measures wasted spend, then rebuilds campaign structure before touching bids.
| What We Work | How Often |
|---|---|
| Negative KeywordsWasted search terms negated | Weekly |
| Search-Term HarvestingConverting terms moved into exact match | Weekly |
| Bids and PlacementsDayparting and placement modifiers | Weekly |
| Campaign ACoSAgainst a target set from your margins | Weekly |
| Sponsored Brands CreativeHeadline and video tests, made in-house | Monthly |
| TACoS and Organic RankOn your hero search terms | Monthly |
| New-to-Brand OrdersFrom Sponsored Brands, Display and DSP | Monthly |
The same list runs on Seller Central, Vendor Central and hybrid ad accounts.
Two Ways to Work With Us
Standalone PPC Management, or PPC Inside Full Service
Some brands need their ads run by specialists. Others want ads, listings and inventory run by one team. We do both.
Standalone
Amazon PPC Management
For brands whose listings are in good shape and need their Amazon ads run by a dedicated advertising team.
- Sponsored Products, Sponsored Brands and Sponsored Display
- Amazon DSP when the catalog and budget support it
- Weekly search-term, bid, budget and negative keyword work
- Sponsored Brands creative made in-house
- One monthly report and a standing call
Full Service
PPC Inside Full-Service Management
For brands that want ads, listings, inventory and account health run by one team, so ad spend never props up a listing that should be fixed instead.
- Everything in Amazon PPC Management
- Listings, Amazon SEO, A+ content and Brand Store
- Inventory and FBA logistics
- Account health and case management
- A dedicated account manager
What's Included
What's Included in Amazon PPC Management
PPC runs on a rhythm: built once, worked every week, reported every month.
Campaign Architecture
By ASIN, match type and intent, rebuilt rather than inherited.
Keyword and ASIN Targeting
From Brand Analytics, search-term reports and competitor mapping.
Launch Support
Paid traffic on target terms to prove conversion while Amazon SEO work takes hold.
Bid and Budget Management
Dayparting and placement modifiers, with budgets kept on the campaigns that convert.
Search Terms and Negatives
Converting terms harvested into exact match; wasted terms negated.
Sponsored Brands and Video
Headline and video creative produced with our content team.
Sponsored Display and DSP
Retargeting and new-to-brand reach when the catalog supports it.
One Monthly Report
ACoS, TACoS, organic share, rank on target terms and new-to-brand orders.
Amazon Marketing Cloud
Built from Amazon Marketing Cloud once the account has enough sales data to query.
Ad Types
Every Amazon Ad Type, Managed Together
Each ad type does a different job, so budget moves between them based on what the account needs, not on a fixed split.
Sponsored Products
Keyword and product targeting on the searches shoppers already make. Usually the largest share of spend.
Sponsored Brands
Headline and video ads that defend branded search and compete for category terms.
Sponsored Display
Retargeting and product-page placements that defend your listings and reach competitors' shoppers.
Amazon DSP
Programmatic reach on and off Amazon, for brands with the catalog and budget for it.
Amazon DSP management →How We Measure
ACoS Tells You If Ads Are Efficient. TACoS Tells You If They Are Working.
Most agencies report ACoS alone. It is the right number for tuning a single campaign and the wrong one for judging whether advertising grows the business. Here is the same month read both ways, using round example numbers.
Campaign Lens
ACoS 25%
ad spend ÷ ad-attributed sales = $10,000 ÷ $40,000
Business Lens
TACoS 8.3%
ad spend ÷ total sales = $10,000 ÷ $120,000
If ACoS holds steady while TACoS climbs, ads are buying sales your listings used to win for free. If TACoS falls while total sales rise, ads are lifting organic rank, which is the goal. We manage to both, and your monthly report shows both.
The Process
How We Manage Amazon PPC
- 1PPC AuditWasted spend, campaign structure and targeting measured.
- 2Rebuild PlanCampaign architecture by ASIN, match type and intent.
- 3LaunchNew structure live, with ACoS targets set from your margins.
- 4Weekly OptimizationSearch terms, negatives, bids, placements and budgets.
- 5Monthly ReviewReport, call and next month's tests and budget.
Client Results
Results From Managed Ad Accounts
Advertising run alongside a full catalog and storefront rebuild for a premium car-care brand.
Read the Case Study
Paid and organic managed together for a packaged-seafood brand.
Read the Case StudyCategory
ACoS or TACoS, month 1 to month N
One line on what changed.
Category
ACoS or TACoS, month 1 to month N
One line on what changed.
Category
ACoS or TACoS, month 1 to month N
One line on what changed.
Pricing is scoped to ad spend and catalog size after your free Amazon audit.
Certified by Amazon
An Official Amazon Ads Partner
Every campaign is run by our Amazon Ads team, and account access is granted to a named user with Advertising permissions, never a shared login.
Why Velocity Sellers
In-House PPC Manager, Freelancer or Amazon PPC Agency?
A team that runs Amazon ads every day, judged on the number that matters to the business, not just the one that is easiest to improve.
| In-House Hire | Freelancer or Software | Velocity Sellers | |
|---|---|---|---|
| Who Runs Your Ads | One employee | One contractor, or software you set up yourself | An Amazon Ads team led by our Director of Advertising |
| Listings and Creative | A separate team | Not included | Same team in full service; coordinated with yours in standalone |
| What Gets Reported | Depends on the hire | Usually ACoS alone | ACoS, TACoS, organic rank and new-to-brand |
| Coverage When Someone Is Out | Gaps | Gaps | The team covers |
| Cost Basis | Salary, benefits and tools | Hourly, or a software fee plus your time | Scoped to ad spend and catalog after a free audit |
FAQ
Amazon PPC Management FAQ
What is Amazon PPC management?
Ongoing structuring, bidding and optimization of your campaigns inside Amazon Ads: Sponsored Products, Sponsored Brands, Sponsored Display and DSP, so ad spend produces profitable sales.
What does an Amazon advertising agency do?
An Amazon advertising agency plans, runs and reports on your Amazon Ads campaigns: campaign structure, keyword and product targeting, bids and budgets, creative for Sponsored Brands and Display, and DSP. Velocity Sellers does this as Amazon advertising management on its own, or together with your listings and inventory in full service.
Can I hire you just for Amazon PPC?
Yes. We run Amazon PPC on its own for brands that handle their listings in-house, or as part of full-service account management where the same team also runs listings, inventory and account health.
What types of Amazon ads do you manage?
All of them: Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
How do you make sure ads are cost-effective?
We start with a PPC audit that measures wasted spend, rebuild campaign structure, set ACoS targets from your margins, and work search terms, negatives, bids and budgets every week.
What is the difference between ACoS and TACoS?
ACoS is ad spend divided by the sales those ads produced. TACoS is ad spend divided by all sales, ads and organic together. ACoS judges a campaign's efficiency; TACoS shows whether advertising is growing the business or just replacing organic sales.
Which number do you optimize for?
Both. Campaign-level decisions use ACoS against a target set from your margins; account-level decisions use TACoS and organic rank, so we don't cut ads that are lifting organic sales or keep ads that are only replacing them.
What tools do you use to manage Amazon ads?
Our Amazon PPC management is powered by Atom11, with our advertising team setting the strategy and guardrails. Reporting draws on Amazon Ads and Amazon Marketing Cloud.
How is Amazon PPC management priced?
Pricing is scoped to your ad spend and catalog size after a free Amazon audit, so you get a quote based on the actual work.
Do you need access to my Seller Central or Vendor Central account?
We ask you to add a named Velocity Sellers user with Advertising permissions. We never use a shared login.
Can advertising help my organic rank?
Yes, when it is run for it. Sales driven by ads count toward the sales velocity Amazon uses to rank listings, which is why we track organic rank on your hero terms alongside ad metrics.
Do you manage Amazon DSP?
Yes. We plan and manage Amazon DSP for on- and off-Amazon programmatic reach, alongside Sponsored Products, Sponsored Brands and Sponsored Display, and report all of it together.
Do you manage advertising for Vendor Central accounts?
Yes. We manage Amazon Ads for Seller Central, Vendor Central and hybrid accounts.
Do you offer an Amazon PPC audit?
Yes. Every engagement starts with a free Amazon audit, which reviews ad spend efficiency and campaign structure along with your listings and inventory. You keep the findings either way.
Amazon Ads That Grow Total Sales
Start with a free audit of your ad spend, campaign structure and listings. No cost, no obligation.
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