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Case Study

Home Goods Company Saved by Seller Central

The Challenges

Home Goods company had a myriad of catalog issues including pricing, chargeback issues, lack of advertising plan, and stagnating Vendor Central sales. Due to a Vendor Central policy, they could not advertise many of their products on Vendor Central.

How Velocity Sellers Helped

In addition to catalog cleanup, optimized listings, and A+ pages, Velocity Sellers launched a Seller Central store for the client. Products with advertising issues on Vendor Central were transferred to their new store as well as the addition of new products.

Results:

  • 5% advertising budget of total sales
  • 38% increase in sales over same period last year
  • 47% of sales from Seller Central in first year

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