Amazon SEO Agency
Amazon SEO Services
Organic rank you keep when the ad budget goes down.
Amazon SEO services are the research, listing and content work that raises a product's organic position in Amazon search. Relevance gets a listing into the results; click-through rate, conversion rate and sales velocity decide where it stays. Velocity Sellers runs Amazon SEO and listing optimization inside a full-service Amazon team, so the keyword map, the listing, the images and the ads all pull the same way.
- Keyword maps, titles, bullets, backend terms and A+ content
- Listings written for Amazon search and Alexa for Shopping
- Done for you, or as a consulting engagement
Trusted by Brands Like
Reviews“We had been on Amazon for 10 years prior to engaging Velocity Sellers. Our growth on the platform was minuscule. At the time of this writing it has been 6 months since partnering with Velocity and our current growth is 20% month over month. What a difference! James on the Velocity team is our sales leader and he has walked us and his team through a complete revamp of our listings and store front.”
“Everyone on their team is very knowledgeable and professional, and they've helped us shortcut many of the challenges that come along with selling on Amazon.”
What's Included
What Our Amazon SEO Services Include
Amazon SEO starts with a keyword map: which search term each product should own, and where on the listing it goes. Everything else on the page is written from it.
| ASIN | Primary Term | Secondary Terms | Placed In |
|---|---|---|---|
| B0…A 32 oz bottle | insulated water bottle | 32 oz water bottle, stainless steel water bottle | Title, bullet 1 |
| B0…B 20 oz bottle | 20 oz water bottle | small insulated bottle, cup holder water bottle | Title, bullets 1–2 |
| B0…C Kids bottle | kids water bottle | leak proof kids bottle, school water bottle | Title, bullet 1 |
| B0…D Tumbler | insulated tumbler with lid | travel tumbler, 30 oz tumbler | Title, bullets 1–2 |
One Primary Term per ASIN
The 20 oz bottle doesn't chase “insulated water bottle”; the 32 oz owns it. Each ASIN gets its own primary term, so listings in a family stop splitting clicks and sales between them.
Where the Terms Come From
Brand Analytics search terms, your own ad search-term reports and competitor ASINs, checked against where you rank today.
Written Inside Amazon's Limits
Titles are capped at 200 characters and can't repeat a word more than twice. Backend search terms get 249 bytes, so synonyms and variants go there, not in the title.
Brand Store and Storefront SEO
Store pages organized by the terms shoppers use. See Brand Store design.
Variation and Catalog Structure
Parent/child fixes so reviews and rank pool correctly. See Catalog Management.
Rank Tracking and Reporting
Rank on your target terms, organic vs. paid share, and conversion rate by ASIN, reported every week.
Listing Optimization
Amazon Listing Optimization Services
Amazon listing optimization is the work on the product detail page itself: the title, images, bullets, A+ content and backend fields. It decides whether a listing shows up for the right searches and whether shoppers who see it buy. We optimize all five together, in order of revenue.
★★★★★
attributes: size · material · use · compatibility
- 1TitleThe primary keyword early, the benefit a shopper scans for, and nothing that gets the title suppressed.
- 2Image StackMain image built for the search results thumbnail, then images that answer objections before the shopper scrolls.
- 3BulletsOne buying reason per bullet, led by a short label, with secondary keywords placed where they read naturally.
- 4A+ ContentComparison charts and modules that raise conversion rate, which is a ranking input.
- 5Backend Terms and AttributesSynonyms and variants that don't fit the page, plus every attribute field Amazon offers for the category.
AI Shopping Search
Amazon SEO for Alexa for Shopping
Amazon's shopping assistant, formerly called Rufus and now Alexa for Shopping, answers shopper questions from the listing's attributes, copy, images and reviews. Keyword placement still matters, but a listing also has to answer questions. We write for both.
“Is this safe for sensitive skin?”
AttributesAI shopping assistants filter on the structured fields behind a listing. Empty attribute fields make a product invisible to those questions.“Which one fits a 2019 Tacoma?”
AnswersBullets and A+ content written to answer the questions shoppers actually ask, taken from your reviews, Q&A and search terms.“What do buyers complain about?”
EvidenceAssistants summarize reviews. Fixing the product and listing issues behind recurring complaints protects how your product is described.Amazon vs Google
How Amazon SEO Is Different From Google SEO
Amazon ranks what sells. That is why our Amazon SEO work is judged on organic sales share, not keyword counts, and why it is run by the same team that manages Amazon PPC: paid traffic on a target term is the fastest way to prove conversion, and organic rank is what makes that spend temporary.
| Google SEO | Amazon SEO | |
|---|---|---|
| What Ranks | Pages that best answer a query | Products that sell for a query |
| Main Signals | Relevance, links, authority, page experience | Relevance, click-through rate, conversion rate, sales velocity |
| Role of Content | Depth and expertise | Keywords for relevance; images and A+ for conversion |
| Role of Links | A major factor | Not a factor in Amazon search |
| Role of Ads | Separate from organic | Paid sales on a term help prove conversion to the algorithm |
Engagement Options
Done-for-You Amazon SEO or Amazon SEO Consulting
How Most Brands Work With Us
Done-for-You Amazon SEO
We research, write and publish the listings, run supporting ads on the target terms, and report on rank and organic sales.
Get Your Free Amazon AuditAlso Available
Amazon SEO Consulting
For brands with their own content team: we build the keyword map and listing plan, and review the work before it goes live.
About Amazon ConsultingThe Process
Our Amazon SEO Process
- 1Listing AuditEvery ASIN reviewed for keyword coverage, content, image stack, reviews and conversion rate, and the findings walked through with you.
- 2Keyword MapPrimary and secondary terms per ASIN, agreed with you before anything is rewritten.
- 3Rewrite and RebuildCopy, backend fields, A+ and images, in priority order by revenue.
- 4Launch and MeasureRank tracked on the target terms, with PPC support where a term needs sales to move.
- 5Re-Map and ExpandTerms re-mapped as search behavior changes, then the next set of ASINs.
Client Results
Amazon SEO Results: Griot's Garage and Safe Catch
Full image, A+ and storefront rebuild for a premium car-care brand.
Read the Case Study
Listing rebuild, assortment and channel control for a packaged-seafood brand.
Read the Case StudyFAQ
Amazon SEO FAQ
What is Amazon SEO?
Optimizing a product listing so Amazon's search ranks it higher for the terms shoppers use, by improving relevance (keywords, attributes) and performance (click-through rate, conversion rate, sales).
What does an Amazon SEO agency do?
Keyword research, listing and A+ content rewrites, image and video direction, catalog structure fixes and rank tracking, usually alongside advertising so paid and organic signals reinforce each other.
What is Amazon listing optimization?
The work on the product detail page itself: title, images, bullets, A+ content, backend search terms and attributes. It decides whether a listing appears for the right searches and whether shoppers who see it buy.
What's included in your Amazon listing optimization services?
A listing audit, a keyword map per ASIN, rewritten titles, bullets and descriptions, backend terms and attributes, A+ content and image direction, then rank tracking on the target terms.
How much do Amazon SEO services cost?
Pricing is scoped to catalog size, sales volume and the channels involved; every proposal follows your free Amazon audit, and you keep the audit findings either way.
How long does Amazon SEO take to work?
Indexing changes show in days; rank movement on competitive terms usually takes four to eight weeks of consistent sales on the term.
Is Amazon SEO different from Google SEO?
Yes. Amazon ranks by sales performance on a term, not by links or authority, so conversion rate and velocity matter more than content length.
Does A+ content help Amazon SEO?
Mostly through conversion. Amazon doesn't document A+ text as indexed for search, so we don't rely on it for keywords, but A+ content raises conversion rate, which is a ranking input.
How do you optimize for Alexa for Shopping (formerly Rufus)?
We fill every attribute field for the category and write bullets and A+ content that answer the questions shoppers ask, drawn from your reviews, Q&A and search terms.
Do you offer Amazon SEO consulting without full management?
Yes. We can build the keyword map and listing plan and review your team's work, as a consulting engagement scoped on the call.
Do you also handle Amazon PPC?
Yes. Most SEO engagements run with a supporting ad budget on the target terms. See Amazon PPC management.
Do you work with new sellers?
We work best with brands already selling on Amazon or launching with a proven product from another channel. We also take on newer brands when we see real potential in the product.
See What Your Listings Are Missing
A free listing and keyword review on a 30-minute call. No cost, no obligation.