With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.
Join us as Velocity Pete interviews these Amazon experts
on various topics that will help you boost your Amazon knowledge!
Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!
0:00 – 0:45 – Intro to Guests and Topics
0:45 – 5:25 – What Kind of Deals Are On Amazon?
5:25 – 11:50 – What Deals Work Best for My Product?
11:50 – 18:18 – How Do I Set These Deals Up?|
18:18 – 30:04 – Tips and Tricks For the Different Deals!
30:04 – 34:08 – Final Thoughts and Outro
0:00 – 1:27 – Intro to Topics and Guests
1:27 – 4:59 – Problems These Sellers Are Facing
4:59 – 9:31 – Take Control of Your Brand on Amazon!
9:31 – 16:05 – Cost-Effective Solutions to High FBA Fees
16:05 – 18:18 – Switching from Vendor Central to Seller Central
18:18 – 18:45 – Outro
0:00 – 3:55 – Intro to Topics and Guests
3:55 – 8:50 – Errors that Come With Getting Started on Amazon
8:50 – 15:27 – Common Brand Registry Errors
15:27 – 17:00 – Error Codes with Creating Listings
17:00 – 27:52 – Make Sure to Have Complete Info on Listings
27:52 – 35:10 – Loopholes for Making Your Content More Exciting
35:10 – 41:42 – Tips and Tricks for the Amazon Help Desk
41:42 – 46:23 – Final Thoughts and Outro
0:00 – 1:52 – Intro to Topics and Guests
1:52 – 7:31 – What is Amazon Brand Registry & How To Get It
7:31 – 17:30 – Step 0: What is Needed to get a Trademarked?
17:30 – 21:13 – What Tools Do You Get for Being Brand Registered?
21:13 – 30:08 – What does Amazon Do for 3Ps on Brand Registered Listings?
30:08 – 37:59 – Why is Being Brand Registered Essential?
37:59 – 42:13 – Amazon Programs That Help Protect Your Brand
42:13 – 46:45 – Amazon is Going to Let 3Ps Edit Your Listings?
46:55 – 49:05 – Final Thoughts and Outro
0:00 – 3:49 – Intro of Topic and the Three Muskabeards
3:50 – 13:16 – Amazon FBA vs FBM: Being the Most Profitable
13:16 – 22:19 – What Costs and Hurdles Are Involved in Each?
22:19 – 29:25 – How Should Sellers Manage Their Other Channels?
29:25 – 32:52 – What Is Involved in Sending in FBA Shipments?
32:52 – 37:49 – How Does Each Fulfilment Method Affect the Buy Box?
37:49 – 44:00 – What is Seller Fulfilled Prime?
44:00 – 48:26 – Final Thoughts and Outro
0:00 – 1:41 – Intro of guests/topics
1:41 – 4:52 – Using an AI for Sponsored Brand Images
4:52 – 8:07 – All Sold Products Beta: a new way to view all ASINs
8:07 – 12:38 – Generating AI Images Live
12:38 – 13:57 – New features with Sponsored Brand Ads
13:57 – 17:38 – Sponsored TV ads: a new way to hit top-of-funnel customers
17:38 – 19:11 – Storefront Targeting with Sponsored Display
19:11 – 23:14 – Geo Targeting is here! Tips and Tricks for the new feature
23:14 – 24:31 – Final Thoughts and Outro
0:00 – 3:03 – Intro and meeting the guests
3:03 – 7:57 – Who is Brand Alignment and how do they do Brand Protection?
7:57 – 10:00 – How does it benefit sellers to clean up their Brand?
10:00 – 17:19 – Where do these Unauthorized Sellers come from: The Black Hole Theory
17:19 – 28:02 – Real-world examples from Brand Alignment
28:02 – 32:14 – Takedowns and Getting Sued
32:14 – 43:55 – What goes into fixing these Problems?
43:55 – 48:53 – You don’t need to get rid of every seller, just the Buy Box Threats
48:53 – 55:17 – How does Brand Alignment track down these Unauthorized Sellers
55:17 – 57:06 – What is needed to defeat even the smartest Grey Sellers
57:06 – 1:00:56 – Sam Sheepdog vs Ralph Wolf: Are we fighting the same buyers every time?
1:00:56 – 1:03:30 – Outro and Final Thoughts
0:00 – 2:00 – Intro of topic and guests
2:00 – 11:54 – Reasons and Tips for making the switch
11:54 – 16:25 – How to Switch and what to consider
16:25 – 21:54 – Should your Vendor and Seller accounts compete?
21:54 – 26:27 – Real world examples and the Hybrid Approach
26:27 – 29:21 – Make sure Seller is even worth it
29:21 – 31:24 – Negatives with selling on Vendor internationally
31:24 – 34:45 – Positives with selling on Seller internationally
34:45 – 36:43 – Moving Content and Brand Registry from Vendor to Seller
36:43 – 39:35 – Should you leave your Vendor account open?
39:35 – 41:00 – Are we seeing a lot of people choosing to switch?
41:00 – 42:12 – Final Thoughts and outro
0:00 – 1:08 – Intro to Guests and Topic
1:11 – 2:44 – What is the Vine Program?
2:45 – 3:45 – What is BSR?
3:45 – 4:29 – How much do reviews affect BSR?
4:30 – 6:02 – Most people are using Amazon to do product research
6:03 – 6:38 – Every review is a rating, but not every rating is a review
6:40 – 7:56 – You need to get 5+ reviews to reach the common shopper
7:57 – 9:00 – Costs and what does it take to get into Vine
9:15 – 10:35 – The opportunity costs of using Vine to build your brand
10:40 – 12:56 – Parameters of enrolling your Product part 1
12:57 – 13:48 – Vine reviews aren’t guaranteed to be good – just honest and unbiased
13:50 – 14:40 – Parameters of enrolling your Product part 2
14:41 – 15:30 – Can FBM users use Vine?
15:31 – 17:05 – Who are these certified Vine Reviewers?
17:06 – 19:14 – Adding the FBA listing to use of Vine
19:20 – 25:52 – Secret Tips for making the most of Vine
25:55 – 29:32 – Finish your listing before sending products to Vine
29:33 – 35:10 – Can you dispute negative Vine reviews?
35:11 – 37:07 – Reaching out to customers in the past
37:08 – 38:42 – 9/10 Shoppers use reviews to make a decision
38:50 – 40:03 – Can you use your Vine review across your content?
40:04 – 41:59 – Reviews are nice, but use your content real estate to educate the customer
42:00 – 47:34 – Enrolling Parent ASINs in Vines vs enrolling your variations
47:35 – 48:26 – The snowball effect of getting more reviews and more sales
48:42 – 49:41 – The Vine Program is a steal when you weigh the opportunity costs against the monetary costs
49:42 – 55:16 – Wrapping up and final thoughts
0:00 – 1:33 – Intro to Topic and Guest
1:33 – 10:17 – What Kind of Data Should You Look At?
10:17 – 13:24 – Doing Data Research for Amazon is not Optional
13:24 – 24:06 – Helium 10: Uses and Benefits for Amazon
24:06 – 32:38 – Your Biggest Focus Should Be Keywords…For Now…
32:38 – 35:26 – Ai is Coming to Amazon, and You Need to Learn It
35:26 – 46:27 – Jungle Scout: Uses and Benefits for Amazon
46:27 – 51:56 – Amazon Reports are Crucial Too!
51:56 – 54:52 – Final Thoughts and Outro
0:00 – Podcast Introduction and Catching Up
4:02 – Carbon 6 Acquisition by SPS Commerce
6:08 – Importance of Omnichannel Strategy
10:58 – Target Partnership and Expansion
15:52 – Amazon Fee Increases and Tariff Impact
22:29 – Strategies for Sellers Facing Challenges
26:01 – AI Advancements and Future Trends
30:47 – Final Thoughts on Seller Success
0:00 – Intro to Topic & Guest
1:57 – What Exactly Is a Trademark?
4:25 – What’s the Benefit of Amazon Brand Registry?
9:17 – How do you Protect Beyond Just Your Brand Name?
13:35 – How Similar Is Too Similar?
20:39 – Can Descriptive Terms Be Trademarked?
31:49 – How do you Maintain your Trademark?
39:57 – Final Thoughts & Outro
0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15 – Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution
0:00 – Intro to Topic & Guest
1:45 – Inventory Management and Shipping Deadlines
6:27 – Pricing Strategies and Prime Exclusive Discounts
1:07 – Amazon’s New Fee Structure for Promotions
18:41 – Strategic Product Selection for Prime Day
24:01 – Flexible Planning and Pivot Strategies
29:10 – Final Thoughts & Outro
0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts
0:00 – Intro to Topic & Guest
3:14 – Protecting Brand Image on Amazon
9:34 – Importance of Brand Registry on Amazon
14:33 – Building Brand Loyalty on Amazon
21:00 – Navigating Amazon’s Policy Updates and Challenges
32:38 – Managing Negative Reviews on Amazon
40:33 – Expanding Brand Protection on Multiple Platforms
53:14 – Future Trends in Brand Protection
1:00:23 – Final Thoughts & Outro
Most brands are so frustrated trying to master the complexity of Amazon in order to maximize their sales potential. That’s why we’ve created a full-service, management agency for Amazon that helps brands grow their sales. When your brand is monitored, protected, and positioned by our agency, your products will start ranking higher, customers will find you more easily, and your sales will increase quickly.
With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.
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