Velocity Sellers Podcast

Join us as Velocity Pete interviews these Amazon experts
on various topics that will help you boost your Amazon knowledge!

peter-sims-sales-executive-and-brand-evangelist-at-velocity-sellers

We are Velocity Sellers, a full-scale Amazon Agency!

Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!

Brand Registry - Are You Fully Utilizing Your Amazon Account?

0:00 – 1:52 – Intro to Topics and Guests
1:52 – 7:31 – What is Amazon Brand Registry & How To Get It
7:31 – 17:30 – Step 0: What is Needed to get a Trademarked?
17:30 – 21:13 – What Tools Do You Get for Being Brand Registered?
21:13 – 30:08 – What does Amazon Do for 3Ps on Brand Registered Listings?
30:08 – 37:59 – Why is Being Brand Registered Essential?
37:59 – 42:13 – Amazon Programs That Help Protect Your Brand
42:13 – 46:45 – Amazon is Going to Let 3Ps Edit Your Listings?
46:55 – 49:05 – Final Thoughts and Outro

Navigating the Amazon Fulfillment Labyrinth: FBA vs FBM Strategies for Sellers

0:00 – 3:49 – Intro of Topic and the Three Muskabeards
3:50 – 13:16 – Amazon FBA vs FBM: Being the Most Profitable
13:16 – 22:19 – What Costs and Hurdles Are Involved in Each?
22:19 – 29:25 – How Should Sellers Manage Their Other Channels?
29:25 – 32:52 – What Is Involved in Sending in FBA Shipments?
32:52 – 37:49 – How Does Each Fulfilment Method Affect the Buy Box?
37:49 – 44:00 – What is Seller Fulfilled Prime?
44:00 – 48:26 – Final Thoughts and Outro

Mastering Amazon Ads: Insider Strategies for Elevating Your Campaigns

0:00 – 1:41 – Intro of guests/topics
1:41 – 4:52 – Using an AI for Sponsored Brand Images
4:52 – 8:07 – All Sold Products Beta: a new way to view all ASINs
8:07 – 12:38 – Generating AI Images Live
12:38 – 13:57 – New features with Sponsored Brand Ads
13:57 – 17:38 – Sponsored TV ads: a new way to hit top-of-funnel customers
17:38 – 19:11 – Storefront Targeting with Sponsored Display
19:11 – 23:14 – Geo Targeting is here! Tips and Tricks for the new feature
23:14 – 24:31 – Final Thoughts and Outro

Amazon Brand Protection, Private Investigators, and MAP enforcement Featuring Brand Alignment


0:00 – 3:03 – Intro and meeting the guests
3:03 – 7:57 – Who is Brand Alignment and how do they do Brand Protection?
7:57 – 10:00 – How does it benefit sellers to clean up their Brand?
10:00 – 17:19 – Where do these Unauthorized Sellers come from: The Black Hole Theory
17:19 – 28:02 – Real-world examples from Brand Alignment
28:02 – 32:14 – Takedowns and Getting Sued
32:14 – 43:55 – What goes into fixing these Problems?
43:55 – 48:53 – You don’t need to get rid of every seller, just the Buy Box Threats
48:53 – 55:17 – How does Brand Alignment track down these Unauthorized Sellers
55:17 – 57:06 – What is needed to defeat even the smartest Grey Sellers
57:06 – 1:00:56 – Sam Sheepdog vs Ralph Wolf: Are we fighting the same buyers every time?
1:00:56 – 1:03:30 – Outro and Final Thoughts

Mastering the Amazon Marketplace: Navigating the Shift from Vendor to Seller Central

0:00 – 2:00 – Intro of topic and guests
2:00 – 11:54 – Reasons and Tips for making the switch
11:54 – 16:25 – How to Switch and what to consider
16:25 – 21:54 – Should your Vendor and Seller accounts compete?
21:54 – 26:27 – Real world examples and the Hybrid Approach
26:27 – 29:21 – Make sure Seller is even worth it
29:21 – 31:24 – Negatives with selling on Vendor internationally
31:24 – 34:45 – Positives with selling on Seller internationally
34:45 – 36:43 – Moving Content and Brand Registry from Vendor to Seller
36:43 – 39:35 – Should you leave your Vendor account open?
39:35 – 41:00 – Are we seeing a lot of people choosing to switch?
41:00 – 42:12 – Final Thoughts and outro

Amazon Vine: Hitting the Ground Running with (Almost) Guaranteed Reviews

0:00 – 1:08 – Intro to Guests and Topic
1:11 – 2:44 – What is the Vine Program?
2:45 – 3:45 – What is BSR?
3:45 – 4:29 – How much do reviews affect BSR?
4:30 – 6:02 – Most people are using Amazon to do product research
6:03 – 6:38 – Every review is a rating, but not every rating is a review
6:40 – 7:56 – You need to get 5+ reviews to reach the common shopper
7:57 – 9:00 – Costs and what does it take to get into Vine
9:15 – 10:35 – The opportunity costs of using Vine to build your brand
10:40 – 12:56 – Parameters of enrolling your Product part 1
12:57 – 13:48 – Vine reviews aren’t guaranteed to be good – just honest and unbiased
13:50 – 14:40 – Parameters of enrolling your Product part 2
14:41 – 15:30 – Can FBM users use Vine?
15:31 – 17:05 – Who are these certified Vine Reviewers?
17:06 – 19:14 – Adding the FBA listing to use of Vine
19:20 – 25:52 – Secret Tips for making the most of Vine
25:55 – 29:32 – Finish your listing before sending products to Vine
29:33 – 35:10 – Can you dispute negative Vine reviews?
35:11 – 37:07 – Reaching out to customers in the past
37:08 – 38:42 – 9/10 Shoppers use reviews to make a decision
38:50 – 40:03 – Can you use your Vine review across your content?
40:04 – 41:59 – Reviews are nice, but use your content real estate to educate the customer
42:00 – 47:34 – Enrolling Parent ASINs in Vines vs enrolling your variations
47:35 – 48:26 – The snowball effect of getting more reviews and more sales
48:42 – 49:41 – The Vine Program is a steal when you weigh the opportunity costs against the monetary costs
49:42 – 55:16 – Wrapping up and final thoughts

Using Various Software to Help Boost Amazon Success!

0:00 – 1:33 – Intro to Topic and Guest
1:33 – 10:17 – What Kind of Data Should You Look At?
10:17 – 13:24 – Doing Data Research for Amazon is not Optional
13:24 – 24:06 – Helium 10: Uses and Benefits for Amazon
24:06 – 32:38 – Your Biggest Focus Should Be Keywords…For Now…
32:38 – 35:26 – Ai is Coming to Amazon, and You Need to Learn It
35:26 – 46:27 – Jungle Scout: Uses and Benefits for Amazon
46:27 – 51:56 – Amazon Reports are Crucial Too!
51:56 – 54:52 – Final Thoughts and Outro

Step 0: Pre-Launching your Brand and Driving Off-Amazon Traffic

0:00 – 2:38 – Intro of Topic and Guests
2:38 – 11:51 – Early planning & growing your brand
11:51 – 19:50 – Building up your Social Proof
19:50 – 25:20 – Establishing your Customer Base
25:20 – 32:44 – Brand Referral Bonus, Buy with Prime, & other Amazon Programs
32:44 – 36:58 – Amazon’s Partnership with Meta
36:58 – 47:34 – Final Thoughts & Tips

Amazon Logistics - Understanding the World's Biggest Shipping Dynasty

Explore the intricacies of Amazon logistics, from FBA versus FBM to navigating Q4 impacts. Learn how to optimize shipping processes and avoid stockouts for e-commerce success.

0:00 – Intro
2:46 – Amazon is the biggest shipping dynasty in the world
5:26 – So many ways to get the product to customers
6:47 – FBA vs FBM
8:28 – Their shipping costs vs your shipping costs
8:55 – Customer service with FBA
10:55 – Types of FBA shipment and convenience for Seller
17:25 – FBA shipping requirements and what you can’t send into FBA
24:32 – Different storage types
26:40 – Examples of Storage Fees and Inventory Performance Index
32:32 – How liquidating can affect your brand
33:57 – How Q4 Affects Your Shipping and Storage
38:27 – What happens when you go out of stock, and why do you need to avoid it at all costs?
45:09 – Outro and final thoughts

Advertising on Amazon: Laying the Foundation of your PPC Success

Advertising on Amazon, when strategically executed, can significantly enhance brand visibility and sales, making it a valuable investment for businesses aiming to thrive in the competitive online marketplace.

0:00 – 1:33 – Intro of the topic and guests
1:33 – 2:30 – Overview of the PPC System
2:30 – 3:34 – How important is advertising and is it worth it?
3:34 – 5:00 – Using Ads to rank better on Keywords
5:00 – 6:34 – First steps when setting up new Campaigns
6:34 – 9:07 – What kind of Campaigns can I use?
9:07 – 10:46 – Where does Amazon place Ads?
10:46 – 14:20 – Understanding the Data Metrics from your Campaigns and Goals for each
14:21 – 15:38 – Getting some traction and keeping the Amazon Pinwheel spinning
15:38 – 17:22 – Reading Market Trends to adjust your Amazon Advertising
17:22 – 19:34 – What are Bid Adjustments and how should you make them?
19:34 – 22:23 – Negating Keywords: what is it and how do you do it?
22:23 – 25:21 – Different types of Keyword Targeting and which ones you should use
25:21 – 28:09 – Description and Purpose of Auto Campaigns
28:09 – 30:10 – Content is King, Advertising is Queen: how Content Affects Ads
30:10 – 31:14 – Questions from new partners
31:14 – 33:13 – Wasted Spend: what is it and how does it affect your account?
33:13 – 36:41 – Tips for maintaining your account to increase profitability
36:41 – 37:23 – Outro and next episode

Amazon Secrets: Shocking New Fees in 2025 & The Truth About Rufus!

0:00 – Intro to Guest & Topics

2:58 – Breakdown of New Fee Structure

8:23 – Impact on Seller Strategy

15:31 – Brand Visibility vs. Profitability

23:46 – How Sellers Process Deal Decisions

33:27 – Amazon’s Data Collection & Rufus Reality Check

40:30 – Final Thoughts & Outro

Prime Day Prep: How to Succeed and Maximize Sales This Holiday

0:00 – Intro to Topic & Guest

1:45 – Inventory Management and Shipping Deadlines

6:27 – Pricing Strategies and Prime Exclusive Discounts

1:07 – Amazon’s New Fee Structure for Promotions

18:41 – Strategic Product Selection for Prime Day

24:01 – Flexible Planning and Pivot Strategies

29:10 – Final Thoughts & Outro

Shopify Success: Dan Robertson's Expert Tips to Start and Scale

0:00 – Intro to Topic & Guest
3:33 – Setting Up Your Shopify Store
6:03 – Common Mistakes & Traffic Strategies
11:39 – Integrating Amazon with Shopify
19:11 – Omnichannel Audience Tracking
28:06 – AI and Generative Engine Optimization
38:40 – Key Takeaways for Shopify Success

Amazon Solution Provider Portal: Impact on 3P Providers w/James Dee

0:00 – Intro to Topic & Guest

2:20 – Why Amazon Is Implementing This Change

5:10 – Step-by-Step Registration Process

8:45 – Timeline and Implementation Deadlines

13:00 – Impact on Freelancers and Agencies

17:40 – Benefits and Security Implications

19:55 – Final Thoughts & Outro

Amazon Optimization: Pro Tips from Content Expert John Aspinall

0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts

How to Manage & Scale Multiple Ad Accounts with Sean Kinney

0:00 – Intro to Topic & Guest
3:12 – Overview of Sean Kinney’s experience
7:51 – Noticing Trends into 2025
15:21 – Managing the big promotional holidays
20:51 – Are you measuring PPC success correctly?
30:03 – Final Thoughts and Outro

Quinn Karp: Winning the Battle of Amazon & E-Commerce Growth

0:00 – Intro to Topic & Guest
2:32 – Quinn’s Journey into Amazon Expertise
19:21 – Insights from Working with Major Brands
32:54 – Final Thoughts & Outro

Jess Wright: Boost Brand Protection & Image on Amazon & Beyond

0:00 – Intro to Topic & Guest

3:14 – Protecting Brand Image on Amazon

9:34 – Importance of Brand Registry on Amazon

14:33 – Building Brand Loyalty on Amazon

21:00 – Navigating Amazon’s Policy Updates and Challenges

32:38 – Managing Negative Reviews on Amazon

40:33 – Expanding Brand Protection on Multiple Platforms

53:14 – Future Trends in Brand Protection

1:00:23 – Final Thoughts & Outro

Dan Deighton: Grow Sales Organically & Master Amazon’s Algorithm

0:00 – Intro to Topic and Guest

3:06 – Organic Sales Strategies on Amazon

12:30 – Amazon Main Image and Rufus Optimization

17:26 – Strategies for Off-Amazon Success

31:37 – Amazon Fulfillment and Sales Strategies

35:20 – Final Thoughts & Outro

Building & Following a Foundation for Success in 2025

0:00 – Intro to Guests & Topics
0:53 – Planning Promotional Calendars for Success
11:02 – Maximizing Amazon Promotional Strategies
15:53 – Maximizing Discount Promotions for Sales
25:10 – Final Thoughts and Outro

Solving Catalog & PPC Issues: Expert Tips from CaptenAMZ Experts

0:00 – Intro to Topic & Guests
2:10 – Catalog Issues in Seller Central
11:31 – Troubleshooting Catalog and Flat Files
19:51 – Navigating Complex Catalog and PPC Issues
28:23 – Final Thoughts & Outro

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