Velocity Sellers Podcast

Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!

peter-sims-sales-executive-and-brand-evangelist-at-velocity-sellers

Tune in for Real-World Insights from Marketplace Experts, Operators, and Industry Leaders.

Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.

Special Guest John Aspinall: Unlock Data-Driven Success & See How PickFu Transforms Decision-Making

0:00 – Intro to Guests and and Topics
3:22 – Using PickFu for Amazon Sellers
14:01 – Product Strategy Pivot With PickFu
18:15 – Feedback and Insights With PickFu
28:31 – Amazon Reviews and Generation Gap
42:25 – Product Iteration and Consumer Feedback

Welcome to the Jungle! Trailblazing New E-commerce Research Methods with Jungle Scout Cobalt

0:00 – 1:20 – Intro to Topic and Guests (And Some Baseball Talk)
1:20 – 13:00 – What Has Happened to Trade Shows?
13:00 – 19:12 – Evolution of eTail in Retail
19:12 – 26:41 – Future of E-Commerce and AI Integration
26:41 – 37:47 – Amazon vs. Walmart eCommerce Competition
37:47 – 51:40 – Emerging Retail Trends and Technologies
51:40 – 54:39 – E-Commerce Trends and Strategies
54:39 – 58:49 – Final Thoughts and Outro (And a Discount to e-Tail!)

Unlocking Amazon Ads: Advanced PPC Software Insights with David Zimmerman

0:00 – Intro to Topics and Guest
2:13 – Comparing Amazon PPC Software Features
10:48 – Comparing Amazon Advertising Automation Software
21:45 – Future Impacts of AI on E-Commerce
28:13 – Program Comparison and Visuals on YouTube

Special Guest: Elizabeth Greene! Maximizing Margins and Ads in the Unpredictable Amazon Climate!

0:00 – 1:08 – Intro of Topics and Guests
1:08 – 9:23 – How These New Fees Will Affect Margins
9:23 – 23:50 – Is it a Margin Problem or an Ad problem?
23:50 – 29:49 – Lower Fees for Apparel: Competing with Shein
29:49 – 46:05 – New Advertising Features from Amazon
46:05 – 1:04:31 – Speculations for the Future of Advertising
1:04:31 – 1:07:51 – Final Thoughts and Outro

Maximizing Amazon Sales: Mastering Promotional Strategies and Coupon Optimization

0:00 – 0:45 – Intro to Guests and Topics
0:45 – 5:25 – What Kind of Deals Are On Amazon?
5:25 – 11:50 – What Deals Work Best for My Product?
11:50 – 18:18 – How Do I Set These Deals Up?|
18:18 – 30:04 – Tips and Tricks For the Different Deals!
30:04 – 34:08 – Final Thoughts and Outro

LIVE from the National Hardware Show: Mastering Amazon Brand Management and Logistics!

0:00 – 1:27 – Intro to Topics and Guests
1:27 – 4:59 – Problems These Sellers Are Facing
4:59 – 9:31 – Take Control of Your Brand on Amazon!
9:31 – 16:05 – Cost-Effective Solutions to High FBA Fees
16:05 – 18:18 – Switching from Vendor Central to Seller Central
18:18 – 18:45 – Outro

Navigating the Amazon Maze: What are The Amazon Error Codes and How Do We Solve Them?

0:00 – 3:55 – Intro to Topics and Guests
3:55 – 8:50 – Errors that Come With Getting Started on Amazon
8:50 – 15:27 – Common Brand Registry Errors
15:27 – 17:00 – Error Codes with Creating Listings
17:00 – 27:52 – Make Sure to Have Complete Info on Listings
27:52 – 35:10 – Loopholes for Making Your Content More Exciting
35:10 – 41:42 – Tips and Tricks for the Amazon Help Desk
41:42 – 46:23 – Final Thoughts and Outro

Brand Registry - Are You Fully Utilizing Your Amazon Account?

0:00 – 1:52 – Intro to Topics and Guests
1:52 – 7:31 – What is Amazon Brand Registry & How To Get It
7:31 – 17:30 – Step 0: What is Needed to get a Trademarked?
17:30 – 21:13 – What Tools Do You Get for Being Brand Registered?
21:13 – 30:08 – What does Amazon Do for 3Ps on Brand Registered Listings?
30:08 – 37:59 – Why is Being Brand Registered Essential?
37:59 – 42:13 – Amazon Programs That Help Protect Your Brand
42:13 – 46:45 – Amazon is Going to Let 3Ps Edit Your Listings?
46:55 – 49:05 – Final Thoughts and Outro

Navigating the Amazon Fulfillment Labyrinth: FBA vs FBM Strategies for Sellers

0:00 – 3:49 – Intro of Topic and the Three Muskabeards
3:50 – 13:16 – Amazon FBA vs FBM: Being the Most Profitable
13:16 – 22:19 – What Costs and Hurdles Are Involved in Each?
22:19 – 29:25 – How Should Sellers Manage Their Other Channels?
29:25 – 32:52 – What Is Involved in Sending in FBA Shipments?
32:52 – 37:49 – How Does Each Fulfilment Method Affect the Buy Box?
37:49 – 44:00 – What is Seller Fulfilled Prime?
44:00 – 48:26 – Final Thoughts and Outro

Mastering Amazon Ads: Insider Strategies for Elevating Your Campaigns

0:00 – 1:41 – Intro of guests/topics
1:41 – 4:52 – Using an AI for Sponsored Brand Images
4:52 – 8:07 – All Sold Products Beta: a new way to view all ASINs
8:07 – 12:38 – Generating AI Images Live
12:38 – 13:57 – New features with Sponsored Brand Ads
13:57 – 17:38 – Sponsored TV ads: a new way to hit top-of-funnel customers
17:38 – 19:11 – Storefront Targeting with Sponsored Display
19:11 – 23:14 – Geo Targeting is here! Tips and Tricks for the new feature
23:14 – 24:31 – Final Thoughts and Outro

Closing in on Prime Day: James & Eric’s Guide to Big Wins!

0:00 – Intro to Guests & Topic

0:59 – Prime Day 2025: Four Days of Deals

5:42 – Navigating the Extended Format

10:54 – Strategic Discounting Approaches

15:19 – Cross-Marketplace Competition

21:03 – Optimizing Inventory and Margins

27:09 – Listing Optimization for Peak Performance

Amazon Seller Problems? Ula Stepancic Shares Expert Fixes

0:00 – Introduction to Amazon Problem-Solving

1:09 – Ula’s Journey in Amazon Management

4:07 – The Art of Solving Amazon Problems

6:06 – Common Account Issues Sellers Face

10:15 – Navigating Amazon Support Successfully

15:16 – Brand Name Changes and Flat Files

26:03 – European vs US Amazon Marketplace

31:14 – Final Advice: Persistence is Key

Nick Yorgason on E-Commerce Growth, Controversy & Big Moves

0:00 – Meet Nick: Agency Owner’s Journey

7:31 – The Reality Behind E-commerce Success

15:01 – Navigating Client Relationships

18:21 – Impact of Tariffs on Amazon Sellers

24:02 – Fee Changes and Profitability Strategies

30:36 – The Future: Brick & Mortar vs E-commerce

35:13 – TikTok, Amazon & Emerging Integrations

Boost Your Brand: Omni-Channel Expansion Tips with Shannon Curley

0:00 – Meet Shannon Curley: Queen of Rhode Island

5:15 – Brand as Your Reputation Across Platforms

9:30 – AI for Brand Building: Uses and Limitations

18:10 – Great Content Creates Meaningful Connections

23:20 – Omnichannel Strategy: Adapting to Each Platform

31:40 – How can Brands use AI to help them expand?

39:10 – Final Thoughts & Outro

AI Innovations & What's Next from Carbon6 with Jordyn Levine

0:00 – Podcast Introduction and Catching Up

4:02 – Carbon 6 Acquisition by SPS Commerce

6:08 – Importance of Omnichannel Strategy

10:58 – Target Partnership and Expansion

15:52 – Amazon Fee Increases and Tariff Impact

22:29 – Strategies for Sellers Facing Challenges

26:01 – AI Advancements and Future Trends

30:47 – Final Thoughts on Seller Success

Mastering Trademark Law: Tips and Insights with Tiffany Donaldson

0:00 – Intro to Topic & Guest

1:57 – What Exactly Is a Trademark?

4:25 – What’s the Benefit of Amazon Brand Registry?

9:17 – How do you Protect Beyond Just Your Brand Name?

13:35 – How Similar Is Too Similar?

20:39 – Can Descriptive Terms Be Trademarked?

31:49 – How do you Maintain your Trademark?

39:57 – Final Thoughts & Outro

Amazon Rufus & GEO Optimization Tips with Max Sinclair

0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15
– Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution

Amazon Secrets: Shocking New Fees in 2025 & The Truth About Rufus!

0:00 – Intro to Guest & Topics

2:58 – Breakdown of New Fee Structure

8:23 – Impact on Seller Strategy

15:31 – Brand Visibility vs. Profitability

23:46 – How Sellers Process Deal Decisions

33:27 – Amazon’s Data Collection & Rufus Reality Check

40:30 – Final Thoughts & Outro

Prime Day Prep: How to Succeed and Maximize Sales This Holiday

0:00 – Intro to Topic & Guest

1:45 – Inventory Management and Shipping Deadlines

6:27 – Pricing Strategies and Prime Exclusive Discounts

1:07 – Amazon’s New Fee Structure for Promotions

18:41 – Strategic Product Selection for Prime Day

24:01 – Flexible Planning and Pivot Strategies

29:10 – Final Thoughts & Outro

Shopify Success: Dan Robertson's Expert Tips to Start and Scale

0:00 – Intro to Topic & Guest
3:33 – Setting Up Your Shopify Store
6:03 – Common Mistakes & Traffic Strategies
11:39 – Integrating Amazon with Shopify
19:11 – Omnichannel Audience Tracking
28:06 – AI and Generative Engine Optimization
38:40 – Key Takeaways for Shopify Success

Amazon Solution Provider Portal: Impact on 3P Providers w/James Dee

0:00 – Intro to Topic & Guest

2:20 – Why Amazon Is Implementing This Change

5:10 – Step-by-Step Registration Process

8:45 – Timeline and Implementation Deadlines

13:00 – Impact on Freelancers and Agencies

17:40 – Benefits and Security Implications

19:55 – Final Thoughts & Outro

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