Where Marketplace Strategy Meets Omnichannel Growth
Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!
Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.
0:00 – Intro to Guests and and Topics
3:22 – Using PickFu for Amazon Sellers
14:01 – Product Strategy Pivot With PickFu
18:15 – Feedback and Insights With PickFu
28:31 – Amazon Reviews and Generation Gap
42:25 – Product Iteration and Consumer Feedback
0:00 – 1:20 – Intro to Topic and Guests (And Some Baseball Talk)
1:20 – 13:00 – What Has Happened to Trade Shows?
13:00 – 19:12 – Evolution of eTail in Retail
19:12 – 26:41 – Future of E-Commerce and AI Integration
26:41 – 37:47 – Amazon vs. Walmart eCommerce Competition
37:47 – 51:40 – Emerging Retail Trends and Technologies
51:40 – 54:39 – E-Commerce Trends and Strategies
54:39 – 58:49 – Final Thoughts and Outro (And a Discount to e-Tail!)
0:00 – Intro to Topics and Guest
2:13 – Comparing Amazon PPC Software Features
10:48 – Comparing Amazon Advertising Automation Software
21:45 – Future Impacts of AI on E-Commerce
28:13 – Program Comparison and Visuals on YouTube
0:00 – 1:08 – Intro of Topics and Guests
1:08 – 9:23 – How These New Fees Will Affect Margins
9:23 – 23:50 – Is it a Margin Problem or an Ad problem?
23:50 – 29:49 – Lower Fees for Apparel: Competing with Shein
29:49 – 46:05 – New Advertising Features from Amazon
46:05 – 1:04:31 – Speculations for the Future of Advertising
1:04:31 – 1:07:51 – Final Thoughts and Outro
0:00 – 0:45 – Intro to Guests and Topics
0:45 – 5:25 – What Kind of Deals Are On Amazon?
5:25 – 11:50 – What Deals Work Best for My Product?
11:50 – 18:18 – How Do I Set These Deals Up?|
18:18 – 30:04 – Tips and Tricks For the Different Deals!
30:04 – 34:08 – Final Thoughts and Outro
0:00 – 1:27 – Intro to Topics and Guests
1:27 – 4:59 – Problems These Sellers Are Facing
4:59 – 9:31 – Take Control of Your Brand on Amazon!
9:31 – 16:05 – Cost-Effective Solutions to High FBA Fees
16:05 – 18:18 – Switching from Vendor Central to Seller Central
18:18 – 18:45 – Outro
0:00 – 3:55 – Intro to Topics and Guests
3:55 – 8:50 – Errors that Come With Getting Started on Amazon
8:50 – 15:27 – Common Brand Registry Errors
15:27 – 17:00 – Error Codes with Creating Listings
17:00 – 27:52 – Make Sure to Have Complete Info on Listings
27:52 – 35:10 – Loopholes for Making Your Content More Exciting
35:10 – 41:42 – Tips and Tricks for the Amazon Help Desk
41:42 – 46:23 – Final Thoughts and Outro
0:00 – 1:52 – Intro to Topics and Guests
1:52 – 7:31 – What is Amazon Brand Registry & How To Get It
7:31 – 17:30 – Step 0: What is Needed to get a Trademarked?
17:30 – 21:13 – What Tools Do You Get for Being Brand Registered?
21:13 – 30:08 – What does Amazon Do for 3Ps on Brand Registered Listings?
30:08 – 37:59 – Why is Being Brand Registered Essential?
37:59 – 42:13 – Amazon Programs That Help Protect Your Brand
42:13 – 46:45 – Amazon is Going to Let 3Ps Edit Your Listings?
46:55 – 49:05 – Final Thoughts and Outro
0:00 – 3:49 – Intro of Topic and the Three Muskabeards
3:50 – 13:16 – Amazon FBA vs FBM: Being the Most Profitable
13:16 – 22:19 – What Costs and Hurdles Are Involved in Each?
22:19 – 29:25 – How Should Sellers Manage Their Other Channels?
29:25 – 32:52 – What Is Involved in Sending in FBA Shipments?
32:52 – 37:49 – How Does Each Fulfilment Method Affect the Buy Box?
37:49 – 44:00 – What is Seller Fulfilled Prime?
44:00 – 48:26 – Final Thoughts and Outro
0:00 – 1:41 – Intro of guests/topics
1:41 – 4:52 – Using an AI for Sponsored Brand Images
4:52 – 8:07 – All Sold Products Beta: a new way to view all ASINs
8:07 – 12:38 – Generating AI Images Live
12:38 – 13:57 – New features with Sponsored Brand Ads
13:57 – 17:38 – Sponsored TV ads: a new way to hit top-of-funnel customers
17:38 – 19:11 – Storefront Targeting with Sponsored Display
19:11 – 23:14 – Geo Targeting is here! Tips and Tricks for the new feature
23:14 – 24:31 – Final Thoughts and Outro
0:00 – Introduction to Amazon Problem-Solving
1:09 – Ula’s Journey in Amazon Management
4:07 – The Art of Solving Amazon Problems
6:06 – Common Account Issues Sellers Face
10:15 – Navigating Amazon Support Successfully
15:16 – Brand Name Changes and Flat Files
26:03 – European vs US Amazon Marketplace
31:14 – Final Advice: Persistence is Key
0:00 – Meet Nick: Agency Owner’s Journey
7:31 – The Reality Behind E-commerce Success
15:01 – Navigating Client Relationships
18:21 – Impact of Tariffs on Amazon Sellers
24:02 – Fee Changes and Profitability Strategies
30:36 – The Future: Brick & Mortar vs E-commerce
35:13 – TikTok, Amazon & Emerging Integrations
0:00 – Meet Shannon Curley: Queen of Rhode Island
5:15 – Brand as Your Reputation Across Platforms
9:30 – AI for Brand Building: Uses and Limitations
18:10 – Great Content Creates Meaningful Connections
23:20 – Omnichannel Strategy: Adapting to Each Platform
31:40 – How can Brands use AI to help them expand?
39:10 – Final Thoughts & Outro
0:00 – Podcast Introduction and Catching Up
4:02 – Carbon 6 Acquisition by SPS Commerce
6:08 – Importance of Omnichannel Strategy
10:58 – Target Partnership and Expansion
15:52 – Amazon Fee Increases and Tariff Impact
22:29 – Strategies for Sellers Facing Challenges
26:01 – AI Advancements and Future Trends
30:47 – Final Thoughts on Seller Success
0:00 – Intro to Topic & Guest
1:57 – What Exactly Is a Trademark?
4:25 – What’s the Benefit of Amazon Brand Registry?
9:17 – How do you Protect Beyond Just Your Brand Name?
13:35 – How Similar Is Too Similar?
20:39 – Can Descriptive Terms Be Trademarked?
31:49 – How do you Maintain your Trademark?
39:57 – Final Thoughts & Outro
0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15 – Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution
0:00 – Intro to Topic & Guest
1:45 – Inventory Management and Shipping Deadlines
6:27 – Pricing Strategies and Prime Exclusive Discounts
1:07 – Amazon’s New Fee Structure for Promotions
18:41 – Strategic Product Selection for Prime Day
24:01 – Flexible Planning and Pivot Strategies
29:10 – Final Thoughts & Outro
Most brands are so frustrated trying to master the complexity of Amazon in order to maximize their sales potential. That’s why we’ve created a full-service, management agency for Amazon that helps brands grow their sales. When your brand is monitored, protected, and positioned by our agency, your products will start ranking higher, customers will find you more easily, and your sales will increase quickly.
With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.
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