With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.
Join us as Velocity Pete interviews these Amazon experts
on various topics that will help you boost your Amazon knowledge!
Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!
0:00 – Intro to Topic & Guest
3:14 – Protecting Brand Image on Amazon
9:34 – Importance of Brand Registry on Amazon
14:33 – Building Brand Loyalty on Amazon
21:00 – Navigating Amazon’s Policy Updates and Challenges
32:38 – Managing Negative Reviews on Amazon
40:33 – Expanding Brand Protection on Multiple Platforms
53:14 – Future Trends in Brand Protection
1:00:23 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
3:22 – Amazon Advertising & Atom11 Collaboration
14:26 – Advanced Control Options for PPC
25:44 – Optimizing Amazon Ad Performance Through Dayparting
34:03 – PPC Trends & Strategies for 2025
41:05 – Final Thoughts & Outro
0:00 – Intro to Topic & Guests
1:41 – Managing Post-Holiday Amazon Brand Experience
11:20 – Strategic SKU Management for Amazon Sellers
23:49 – Strategies for Success on Amazon in 2025
29:34 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
3:40 – Better Market Research in Consumer Behavior
5:35 – Consumer-Centric Approach in Marketing
17:11 – Understanding Buying Objections in Consumer Behavior
28:51 – Random Consumer Feedback and Truth Verification
35:02 – Enhancing Consumer Insights Through Scenarios
45:15 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
6:16 – Amazon E-Commerce Trends and Strategies
8:20 – Optimizing for Rufus on Amazon
19:52 – Maximizing Amazon Main Image Impact
29:30 – Amazon Keyword Optimization Strategies
35:44 – Future of AI in E-Commerce
43:30 – Influencer Marketing and E-Commerce Trends
53:20 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
5:13 – Omni-Channel Marketing Strategies With Ryan
9:13 – Cross-Channel Marketing Strategies for Brands
15:10 – Measuring Success in Omni-Channel Marketing
19:30 – Seasonal Events Impacting Marketing Strategies
31:11 – Using AMC Data for Amazon Marketing
40:55 – AI Applications in E-Commerce Marketing
50:21 – Predictive AI and Future Marketing Trends
53:57 – Expanding Marketing Strategies With AI
55:33 – Final Thoughts & Outro
0:00 – Podcast Introduction and Catching Up
4:02 – Carbon 6 Acquisition by SPS Commerce
6:08 – Importance of Omnichannel Strategy
10:58 – Target Partnership and Expansion
15:52 – Amazon Fee Increases and Tariff Impact
22:29 – Strategies for Sellers Facing Challenges
26:01 – AI Advancements and Future Trends
30:47 – Final Thoughts on Seller Success
0:00 – Intro to Topic & Guest
1:57 – What Exactly Is a Trademark?
4:25 – What’s the Benefit of Amazon Brand Registry?
9:17 – How do you Protect Beyond Just Your Brand Name?
13:35 – How Similar Is Too Similar?
20:39 – Can Descriptive Terms Be Trademarked?
31:49 – How do you Maintain your Trademark?
39:57 – Final Thoughts & Outro
0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15 – Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution
0:00 – Intro to Topic & Guest
1:45 – Inventory Management and Shipping Deadlines
6:27 – Pricing Strategies and Prime Exclusive Discounts
1:07 – Amazon’s New Fee Structure for Promotions
18:41 – Strategic Product Selection for Prime Day
24:01 – Flexible Planning and Pivot Strategies
29:10 – Final Thoughts & Outro
0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts
0:00 – Intro to Topic & Guest
3:14 – Protecting Brand Image on Amazon
9:34 – Importance of Brand Registry on Amazon
14:33 – Building Brand Loyalty on Amazon
21:00 – Navigating Amazon’s Policy Updates and Challenges
32:38 – Managing Negative Reviews on Amazon
40:33 – Expanding Brand Protection on Multiple Platforms
53:14 – Future Trends in Brand Protection
1:00:23 – Final Thoughts & Outro
Most brands are so frustrated trying to master the complexity of Amazon in order to maximize their sales potential. That’s why we’ve created a full-service, management agency for Amazon that helps brands grow their sales. When your brand is monitored, protected, and positioned by our agency, your products will start ranking higher, customers will find you more easily, and your sales will increase quickly.
With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.
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