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Velocity Sellers: Full Omni-Channel Marketplace eCommerce Agency
Where Marketplace Strategy Meets Omnichannel Growth
Where Marketplace Strategy Meets Omnichannel Growth
Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!
Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.
0:00 – 2:00 – Intro of topic and guests
2:00 – 11:54 – Reasons and Tips for making the switch
11:54 – 16:25 – How to Switch and what to consider
16:25 – 21:54 – Should your Vendor and Seller accounts compete?
21:54 – 26:27 – Real world examples and the Hybrid Approach
26:27 – 29:21 – Make sure Seller is even worth it
29:21 – 31:24 – Negatives with selling on Vendor internationally
31:24 – 34:45 – Positives with selling on Seller internationally
34:45 – 36:43 – Moving Content and Brand Registry from Vendor to Seller
36:43 – 39:35 – Should you leave your Vendor account open?
39:35 – 41:00 – Are we seeing a lot of people choosing to switch?
41:00 – 42:12 – Final Thoughts and outro
0:00 – 1:08 – Intro to Guests and Topic
1:11 – 2:44 – What is the Vine Program?
2:45 – 3:45 – What is BSR?
3:45 – 4:29 – How much do reviews affect BSR?
4:30 – 6:02 – Most people are using Amazon to do product research
6:03 – 6:38 – Every review is a rating, but not every rating is a review
6:40 – 7:56 – You need to get 5+ reviews to reach the common shopper
7:57 – 9:00 – Costs and what does it take to get into Vine
9:15 – 10:35 – The opportunity costs of using Vine to build your brand
10:40 – 12:56 – Parameters of enrolling your Product part 1
12:57 – 13:48 – Vine reviews aren’t guaranteed to be good – just honest and unbiased
13:50 – 14:40 – Parameters of enrolling your Product part 2
14:41 – 15:30 – Can FBM users use Vine?
15:31 – 17:05 – Who are these certified Vine Reviewers?
17:06 – 19:14 – Adding the FBA listing to use of Vine
19:20 – 25:52 – Secret Tips for making the most of Vine
25:55 – 29:32 – Finish your listing before sending products to Vine
29:33 – 35:10 – Can you dispute negative Vine reviews?
35:11 – 37:07 – Reaching out to customers in the past
37:08 – 38:42 – 9/10 Shoppers use reviews to make a decision
38:50 – 40:03 – Can you use your Vine review across your content?
40:04 – 41:59 – Reviews are nice, but use your content real estate to educate the customer
42:00 – 47:34 – Enrolling Parent ASINs in Vines vs enrolling your variations
47:35 – 48:26 – The snowball effect of getting more reviews and more sales
48:42 – 49:41 – The Vine Program is a steal when you weigh the opportunity costs against the monetary costs
49:42 – 55:16 – Wrapping up and final thoughts
0:00 – 1:33 – Intro to Topic and Guest
1:33 – 10:17 – What Kind of Data Should You Look At?
10:17 – 13:24 – Doing Data Research for Amazon is not Optional
13:24 – 24:06 – Helium 10: Uses and Benefits for Amazon
24:06 – 32:38 – Your Biggest Focus Should Be Keywords…For Now…
32:38 – 35:26 – Ai is Coming to Amazon, and You Need to Learn It
35:26 – 46:27 – Jungle Scout: Uses and Benefits for Amazon
46:27 – 51:56 – Amazon Reports are Crucial Too!
51:56 – 54:52 – Final Thoughts and Outro
0:00 – 2:38 – Intro of Topic and Guests
2:38 – 11:51 – Early planning & growing your brand
11:51 – 19:50 – Building up your Social Proof
19:50 – 25:20 – Establishing your Customer Base
25:20 – 32:44 – Brand Referral Bonus, Buy with Prime, & other Amazon Programs
32:44 – 36:58 – Amazon’s Partnership with Meta
36:58 – 47:34 – Final Thoughts & Tips
0:00 – Intro
2:46 – Amazon is the biggest shipping dynasty in the world
5:26 – So many ways to get the product to customers
6:47 – FBA vs FBM
8:28 – Their shipping costs vs your shipping costs
8:55 – Customer service with FBA
10:55 – Types of FBA shipment and convenience for Seller
17:25 – FBA shipping requirements and what you can’t send into FBA
24:32 – Different storage types
26:40 – Examples of Storage Fees and Inventory Performance Index
32:32 – How liquidating can affect your brand
33:57 – How Q4 Affects Your Shipping and Storage
38:27 – What happens when you go out of stock, and why do you need to avoid it at all costs?
45:09 – Outro and final thoughts
0:00 – 1:33 – Intro of the topic and guests
1:33 – 2:30 – Overview of the PPC System
2:30 – 3:34 – How important is advertising and is it worth it?
3:34 – 5:00 – Using Ads to rank better on Keywords
5:00 – 6:34 – First steps when setting up new Campaigns
6:34 – 9:07 – What kind of Campaigns can I use?
9:07 – 10:46 – Where does Amazon place Ads?
10:46 – 14:20 – Understanding the Data Metrics from your Campaigns and Goals for each
14:21 – 15:38 – Getting some traction and keeping the Amazon Pinwheel spinning
15:38 – 17:22 – Reading Market Trends to adjust your Amazon Advertising
17:22 – 19:34 – What are Bid Adjustments and how should you make them?
19:34 – 22:23 – Negating Keywords: what is it and how do you do it?
22:23 – 25:21 – Different types of Keyword Targeting and which ones you should use
25:21 – 28:09 – Description and Purpose of Auto Campaigns
28:09 – 30:10 – Content is King, Advertising is Queen: how Content Affects Ads
30:10 – 31:14 – Questions from new partners
31:14 – 33:13 – Wasted Spend: what is it and how does it affect your account?
33:13 – 36:41 – Tips for maintaining your account to increase profitability
36:41 – 37:23 – Outro and next episode
0:00 – 1:28 – Intro and meeting the guests
1:30 – 3:46 – Content is King
3:50 – 5:00 – Resolution requirements
5:00 – 5:22 – People buy Images, not products
5:26 – 6:49 – How Content Can Drive Sales
6:50 – 7:09 – Doing A/B testing
7:13 – 7:44 – Making your product more enticing with your Content
7:45 – 10:24 – Examples of how effective good Content can be
10:26 – 12:54 – Lifestyle Images and why they’re crucial
12:56 – 14:20 – Where else can you use Content
14:25 – 16:22 – Ranking on your Images
16:24 – 18:01 – Strategy for using the space in an Image
18:02 – 18:57 – Amazon gives you lots of Content tools
19:00 – 20:08 – Using your Content in tandem with Ads and what content works best
20:10 – 22:32 – Catering Images to different marketplaces
22:33 – 23:41 – Getting dynamic and engaging with Content Features
23:42 – 24:15 – Stats from Amazon on having these Content features
24:16 – 31:03 – A+ Premium – history, benefits, and current Requirements
31:03 – 32:48 – What can you use in A+ Premium?
32:46 – 34:25 – How can Content affect a customer’s Confidence Level?
34:25 – 36:35 – Shoppers don’t touch your product online
36:47 – 40:03 – Strategies to sell your Brand on Amazon using Content and other tools
40:12 – 40:45 – We have the painters to improve your Brand Image
40:45 – 43:33 – Unifying your Brand and Content across all platforms
43:35 – 45:12 – Content guidelines and restricted terms
47:04 – 50:22 – Talking to Amazon about future updates to Content tools
50:23 – 51:42 – Tips on Content for New Brands – off and on Amazon
51:48 – 53:50 – Using Content and Brand Continuity as your competitive edge
53:51 – 54:17 – Use your Content to Sell your Brand, not your Product
54:18 – 54:43 – Wrapping up and Outro
0:00 – Intro
0:14 – Introducing guests and topic
1:09 – What is BOPIS
2:34 – Benefits of being on BOPIS for customer and seller
6:00 – Restrictions on what products you can get in BOPIS and Amazon Today
7:30 – How BOPIS affects the Buy Box
9:10 – Who can apply for BOPIS
11:00 – Why should you want to be on BOPIS?
12:50 – Can non-Prime members use this?
14:10 – Where do the BOPIS products show up?
15:50 – The processes of BOPIS
17:30 – How BOPIS looks on Amazon
20:40 – How BOPIS affects your unwanted 3P sellers
21:25 – Improving your customer’s experience with BOPIS
22:55 – Final thoughts and takeaways
0:00 – Introduction to Amazon Problem-Solving
1:09 – Ula’s Journey in Amazon Management
4:07 – The Art of Solving Amazon Problems
6:06 – Common Account Issues Sellers Face
10:15 – Navigating Amazon Support Successfully
15:16 – Brand Name Changes and Flat Files
26:03 – European vs US Amazon Marketplace
31:14 – Final Advice: Persistence is Key
0:00 – Meet Nick: Agency Owner’s Journey
7:31 – The Reality Behind E-commerce Success
15:01 – Navigating Client Relationships
18:21 – Impact of Tariffs on Amazon Sellers
24:02 – Fee Changes and Profitability Strategies
30:36 – The Future: Brick & Mortar vs E-commerce
35:13 – TikTok, Amazon & Emerging Integrations
0:00 – Meet Shannon Curley: Queen of Rhode Island
5:15 – Brand as Your Reputation Across Platforms
9:30 – AI for Brand Building: Uses and Limitations
18:10 – Great Content Creates Meaningful Connections
23:20 – Omnichannel Strategy: Adapting to Each Platform
31:40 – How can Brands use AI to help them expand?
39:10 – Final Thoughts & Outro
0:00 – Podcast Introduction and Catching Up
4:02 – Carbon 6 Acquisition by SPS Commerce
6:08 – Importance of Omnichannel Strategy
10:58 – Target Partnership and Expansion
15:52 – Amazon Fee Increases and Tariff Impact
22:29 – Strategies for Sellers Facing Challenges
26:01 – AI Advancements and Future Trends
30:47 – Final Thoughts on Seller Success
0:00 – Intro to Topic & Guest
1:57 – What Exactly Is a Trademark?
4:25 – What’s the Benefit of Amazon Brand Registry?
9:17 – How do you Protect Beyond Just Your Brand Name?
13:35 – How Similar Is Too Similar?
20:39 – Can Descriptive Terms Be Trademarked?
31:49 – How do you Maintain your Trademark?
39:57 – Final Thoughts & Outro
0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15 – Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution
0:00 – Intro to Topic & Guest
1:45 – Inventory Management and Shipping Deadlines
6:27 – Pricing Strategies and Prime Exclusive Discounts
1:07 – Amazon’s New Fee Structure for Promotions
18:41 – Strategic Product Selection for Prime Day
24:01 – Flexible Planning and Pivot Strategies
29:10 – Final Thoughts & Outro
0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts
Most brands are so frustrated trying to master the complexity of Amazon in order to maximize their sales potential. That’s why we’ve created a full-service, management agency for Amazon that helps brands grow their sales. When your brand is monitored, protected, and positioned by our agency, your products will start ranking higher, customers will find you more easily, and your sales will increase quickly.
With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.
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