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Amazon Logistics: Inside the Shipping Dynasty
March 18, 2024

When it comes to shipping, Amazon is the king. In our article, we’ll explore why Amazon’s logistics are so amazing. It’s not just luck—it’s a result of smart choices and hard work. Let’s delve into how Amazon actively invests in speeding up shipping, utilizes cutting-edge technology to accomplish tasks efficiently, and prioritizes the customer above all else. Come along as we uncover the secrets behind Amazon’s shipping success and why they’re the best in the business.

FBA vs FBM: Decoding the Shipping Game

Before we explore the details of FBA versus FBM, let’s first understand the core of these shipping options: Amazon’s shipping system. Amazon’s shipping system plays a crucial role in making order fulfillment and delivery smooth. It ensures customers get their orders quickly and smoothly. With this foundation in mind, let’s unravel the shipping game and look at the differences between FBA and FBM.

So, FBA stands for fulfilled by Amazon, while FBM stands for fulfilled by Merchant. Now, what’s the difference? Well, with FBM, you’re the boss of the shipping game. Orders roll in, you get a heads-up, and then it’s up to your warehouse squad to pick, pack, and ship that product to your eager customer.

Conversely, with FBA, Amazon takes the wheel – they handle the pick, pack, and ship, while you just need to send your stuff to their fulfillment center. Plus, with FBA, you score that prime badge, meaning your product gets to your customer in two days. Talk about a competitive edge! And let’s not forget the cherry on top – same-day delivery perks if you’re lucky enough to be near an Amazon fulfillment center. And what about FBA’s shipping costs? Yeah, they’re probably going to be a lot cheaper than yours. So, it’s not just about the logistics; it’s also about that top-notch customer service that comes with the FBA package.

FBA Shipping Requirements and Restrictions

When utilizing FBA (fulfilled by Amazon) for your products, it’s crucial to adhere to Amazon’s shipping requirements to avoid any disruptions in the process. FBA prohibits certain items, such as hazardous materials like explosives and flammable gases, to ensure the safety and well-being of both customers and warehouse staff. Additionally, oversized or heavy items may not be cost-effective for FBA due to weight-based charges. Furthermore, products such as chemicals or batteries require special handling and documentation to meet Amazon’s regulations. Compliance with these requirements is necessary to prevent shipment delays or complications. Understanding and following Amazon’s shipping guidelines ensures a smooth and efficient FBA experience for your business.

Streamlining Customer Service with Amazon Logistics

Let’s delve into how Amazon logistics revolutionizes customer service, particularly for small businesses. With Amazon logistics in play, those repetitive “where’s my package” inquiries become a thing of the past. Amazon takes the reins in managing customer queries, allowing businesses to focus on core operations. 

If any customer concerns arise, Amazon swiftly addresses them, providing invaluable support. Moreover, businesses gain access to crucial data insights, empowering them to refine their operations and enhance customer satisfaction. But that’s not all – Amazon extends beyond shipping and encompasses warehousing solutions. From managing inventory to providing comprehensive reports, Amazon ensures businesses stay stocked and organized. This seamless integration of logistics services simplifies business operations, giving entrepreneurs the freedom to concentrate on growth. And with Amazon logistics leading the way, customer service becomes a breeze, paving the path for business success.

Simplified Amazon Logistics Solutions

Amazon’s logistics for FBA (fulfilled by Amazon) offer two primary shipment options: SBD (small parcel delivery) and LTL (less than truckload), each tailored to different batch sizes. 

SBD involves packing products into master cartons and shipping via UPS, ensuring swift and efficient delivery to Amazon centers. Alternatively, LTL allows businesses to send pallets at a time, which is more cost-effective for larger volumes. Amazon takes care of labeling and carrier arrangements and even offers convenient warehouse pickup, which is particularly beneficial for medium-sized businesses lacking transport infrastructure.

One notable convenience is Amazon’s ability to send a truck directly to your warehouse to pick up pallets, further simplifying the shipping process. Additionally, Amazon’s shipment calculations are highly efficient. They specify pallet requirements for truckloads and eliminate guesswork, saving valuable time and effort.

Essentially, Amazon’s logistics streamline the entire shipping process, offering comprehensive support, convenient pickup options, and accurate shipment calculations. This ensures a stress-free shipping experience for businesses of all sizes, whether they’re sending a few items or a truckload of inventory. Overall, Amazon logistics make it easier than ever for businesses to seamlessly get their products into the hands of customers.

Amazon Logistics and Storage Categories

Amazon has finely tuned its logistics operations to adeptly manage diverse storage types within its fulfillment centers. These storage types are crucial for efficiently managing inventory and ensuring timely customer delivery. Amazon categorizes items within its warehouses into standard and oversized storage. Standard storage typically encompasses items with dimensions less than 25 inches and weight less than 50 pounds. These items enjoy lower rates and are easier to handle within the fulfillment center.

On the other hand, oversized storage accommodates items exceeding these dimensions and weight limits. While oversized items can still find accommodation, their handling presents additional challenges due to their size and weight. Amazon strategically manages inventory across its fulfillment network. It distributes it to various locations based on factors like geographical demand and shipping costs. This distribution ensures efficient handling and cost-sharing, ultimately benefiting both Amazon and its sellers.

Understanding the nuances of Amazon’s storage categories is essential for sellers to optimize their logistics strategies and profitability. By aligning their inventory with Amazon’s storage guidelines, sellers can minimize fees and streamline shipping processes. This enhances their overall operational efficiency within the Amazon ecosystem.

Impact of Liquidation on Brand Integrity

Liquidating excess inventory at steep discounts can significantly affect your brand’s integrity. While it may seem like a quick solution to clear out surplus stock, drastic markdowns can raise customer questions about your product’s perceived value and quality. Discounting items heavily can inadvertently signal to consumers that there may be issues with the product or the brand itself. This can lead to concerns about reliability and trustworthiness.

Maintaining brand integrity is paramount in the competitive marketplace, and hasty liquidation decisions can undermine the carefully crafted image you’ve worked hard to establish. It’s essential to strike a balance between managing inventory costs and preserving brand reputation, highlighting the importance of strategic planning and collaboration between marketing and logistics experts. By implementing proactive inventory management strategies and leveraging logistical expertise, businesses can mitigate the need for liquidation and uphold their brand’s integrity in the eyes of consumers.

Navigating Q4 Impact on Shipping and Storage

The fourth quarter, commonly known as Q4, brings significant changes to shipping and storage dynamics, particularly for businesses operating within Amazon’s ecosystem. During this period, base storage fees can triple, skyrocketing from standard rates to substantially higher figures. Amazon strategically spikes this to ensure sellers commit to stocking their inventory during the peak holiday season. However, this fee increase necessitates careful consideration, as it can significantly impact profit margins and operational costs.

Moreover, the surge in storage fees underscores the importance of efficient inventory management and strategic decision-making. Businesses must carefully assess their inventory needs and forecast demand to avoid excessive storage fees and potential liquidation scenarios. Collaborating with logistics experts becomes crucial in navigating these challenges, as they can provide insights and strategies to optimize inventory levels and mitigate costs.

Furthermore, as Q4 approaches, businesses must anticipate potential delays and bottlenecks in shipping processes. While fees for parcel and pallet shipments may not necessarily increase during Q4, they can still impact the timing and efficiency of deliveries. Planning and adhering to Amazon’s deadlines for Black Friday and holiday season promotions is essential to ensure timely delivery and capitalize on peak sales opportunities.

In short, understanding the impact of Q4 on shipping and storage is paramount for businesses aiming to thrive in the competitive e-commerce landscape. By proactively addressing these challenges and leveraging expertise in logistics and inventory management, businesses can confidently navigate the complexities of Q4, optimizing their operations and maximizing revenue potential.

The Critical Role of Amazon Logistics in Avoiding Stockouts

Understanding the intricate workings of Amazon logistics is paramount for businesses to steer clear of stockouts and maintain operational efficiency. When inventory levels hit zero, the repercussions extend beyond mere financial losses. Stockouts can result in diminished brand reputation, loss of sales momentum, and even jeopardized relationships with wholesale partners. With Amazon’s dynamic storage fees, especially during Q4, meticulous inventory management becomes indispensable. Leveraging expertise in logistics allows businesses to forecast demand accurately, plan inventory replenishment strategically, and navigate the complexities of Amazon’s fulfillment network. By prioritizing proactive inventory management and collaborating with logistics specialists, businesses can safeguard against stockouts, uphold brand integrity, and sustain growth within the competitive e-commerce landscape.

Final Thoughts

This insightful discussion on Amazon logistics sheds light on the intricacies of shipping processes, offering valuable insights to viewers seeking to optimize their operations. Whether navigating storage fees, avoiding stockouts, or exploring specialized Amazon programs like AWD and AGL, understanding the nuances of logistics is crucial for success in the e-commerce realm. As we look ahead to future episodes, where we delve deeper into these topics and explore upcoming fee changes in 2024, we invite viewers to stay tuned for more invaluable insights and practical tips. With a better understanding of Amazon logistics, businesses can streamline their shipping processes, enhance efficiency, and ultimately drive growth in the dynamic world of online commerce.

Unlock Seamless Shipping on Amazon! Dive into our essential guide for mastering labeling logistics and optimizing product shipments. Click here to read more: Read Now!

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Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

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Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


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