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Velocity Sellers: Full Omni-Channel Marketplace eCommerce Agency
Where Marketplace Strategy Meets Omnichannel Growth
Where Marketplace Strategy Meets Omnichannel Growth
Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!
Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.
0:00 – Intro to Topics and Guest
4:32 – Discussing Amazon PPC Trends and Strategies
5:40 – Amazon Advertising Trends and Challenges
11:35 – Amazon’s AI Impact on Sellers
26:49 – Walmart’s Online Presence Compared to Amazon
32:22 – The Importance of Off-Amazon Advertising
41:13 – Q4 Advertising Strategies and Tips
45:54 – Final Thoughts and Outro
0:00 – Intro to Topic and Guest
7:15 – Amazon Strategy & Optimizing Prime Day Performance
18:06 – Prime Day Coupon and Retail Strategies
24:18 – Rise of Walmart in E-Commerce
35:37 – E-Commerce Warehousing and Distribution Strategies
41:21 – Optimizing Amazon Listings for Rankings
52:20 – Final Thoughts
0:00 – Intro to Topic and Guest
3:20 – Amazon E-Commerce Strategy Challenges
10:12 – Mobile Amazon Image Optimization Strategies
16:26 – Amazon Mobile Image Optimization Strategy
22:05 – Importance of Amazon Image Optimization
37:17 – Maximizing Amazon Product Visibility
44:36 – Maximizing Amazon Sales Through Strategic Listings
53:19 – Final Thoughts
0:00 – Intro to Topic and Guest
3:09 – Maximizing Social Media for E-Commerce
12:57 – Strategies for Social Media Marketing
19:11 – Leveraging Social Media for E-Commerce
28:50 – Comparing Social Media Platforms for Branding
41:13 – Final Thoughts
0:00 – Intro to Topic
4:35 – Advanced Inventory Planning Strategy for E-Commerce
10:08 – Forecasting Sales and Inventory Strategy
18:55 – Inventory Management and Promotion Strategy
26:33 -Capacity Planning and Inventory Strategy
36:40 – Cost Analysis for E-Commerce Strategy
40:48 – Strategic Pricing for Increased Ranking
48:00 – Strategic Planning and Inventory Management
55:02 – Final Thoughts
0:00 – Cold Open and Our Prime Day Purchases
5:30 – Prime Day Strategies from a Shopper’s POV
16:49 – Preparing for Prime Big Deal Days
21:47 – Amazon’s Social Influence Sales and Tools
31:17 – Navigating Amazon Pricing Health and Strategies
38:35 – Amazon Launchpad and Ad Console Glitches
44:22 – Dealing With Competitor Hijacking and Pricing
53:40 – Final Thoughts
0:00 – Intro to Topics and Guest
0:46 – Importance of Trademarks for Amazon Sellers
4:38 – Federal Trademark Process and Importance
18:06 – Trademark Strategies for Business Growth
23:42 – Trademark Nuances and First Use Rights
38:24 – Amazon’s IP Accelerator and Trademark Filing
0:00 – Intro to Topic and Guests
2:40 – eBay and Amazon Insights
11:15 – Optimizing Listings on eBay and Amazon
16:25 – eBay Logistics, Fees, and Advertising
30:02 – The Future of eBay
0:00 – Intro to Topic and Guests
4:05 – Intentwise and Leveraging Data for Amazon Success
11:30 – Improving Amazon Business With Data Tools
23:16 – Optimizing Strategies for Amazon Events
31:24 – Strategies for Amazon Prime Day Success
35:15 – Competing Sales Events Impacting E-Commerce
0:00 – Intro to Topics and Guest
2:50 – Expanding Into Amazon Mexico and Brazil
5:11 – Navigating Latin American Online Marketplaces
15:43 – Optimizing Expansion Into Latin America
28:13 – Navigating Tax and Legal Considerations
35:57 – Marketing in Latin America
45:02 – Expanding Into Latin American Marketplaces
0:00 – Introduction to Neil Tanna
1:30 – Neil’s Journey Through CPG to TikTok
4:20 – How Big Brands Adapt to TikTok
9:19 – TikTok Shop and Amazon Partnership
14:22 – Building Community Before Commerce
19:00 – Live Commerce and Super Brand Days
23:15 – Search Ads and AI on TikTok
29:50 – Future of Brand Marketing with AI
33:50 – Key Advice for TikTok Success
0:00 – Introduction to Amazon Problem-Solving
1:09 – Ula’s Journey in Amazon Management
4:07 – The Art of Solving Amazon Problems
6:06 – Common Account Issues Sellers Face
10:15 – Navigating Amazon Support Successfully
15:16 – Brand Name Changes and Flat Files
26:03 – European vs US Amazon Marketplace
31:14 – Final Advice: Persistence is Key
0:00 – Meet Nick: Agency Owner’s Journey
7:31 – The Reality Behind E-commerce Success
15:01 – Navigating Client Relationships
18:21 – Impact of Tariffs on Amazon Sellers
24:02 – Fee Changes and Profitability Strategies
30:36 – The Future: Brick & Mortar vs E-commerce
35:13 – TikTok, Amazon & Emerging Integrations
0:00 – Meet Shannon Curley: Queen of Rhode Island
5:15 – Brand as Your Reputation Across Platforms
9:30 – AI for Brand Building: Uses and Limitations
18:10 – Great Content Creates Meaningful Connections
23:20 – Omnichannel Strategy: Adapting to Each Platform
31:40 – How can Brands use AI to help them expand?
39:10 – Final Thoughts & Outro
0:00 – Podcast Introduction and Catching Up
4:02 – Carbon 6 Acquisition by SPS Commerce
6:08 – Importance of Omnichannel Strategy
10:58 – Target Partnership and Expansion
15:52 – Amazon Fee Increases and Tariff Impact
22:29 – Strategies for Sellers Facing Challenges
26:01 – AI Advancements and Future Trends
30:47 – Final Thoughts on Seller Success
0:00 – Intro to Topic & Guest
1:57 – What Exactly Is a Trademark?
4:25 – What’s the Benefit of Amazon Brand Registry?
9:17 – How do you Protect Beyond Just Your Brand Name?
13:35 – How Similar Is Too Similar?
20:39 – Can Descriptive Terms Be Trademarked?
31:49 – How do you Maintain your Trademark?
39:57 – Final Thoughts & Outro
0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15 – Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution
Most brands are so frustrated trying to master the complexity of Amazon in order to maximize their sales potential. That’s why we’ve created a full-service, management agency for Amazon that helps brands grow their sales. When your brand is monitored, protected, and positioned by our agency, your products will start ranking higher, customers will find you more easily, and your sales will increase quickly.
Where Marketplace Strategy Meets Omnichannel Growth
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