Where Marketplace Strategy Meets Omnichannel Growth
Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!
Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.
0:00 – Intro
0:14 – Introducing guests and topic
1:09 – What is BOPIS
2:34 – Benefits of being on BOPIS for customer and seller
6:00 – Restrictions on what products you can get in BOPIS and Amazon Today
7:30 – How BOPIS affects the Buy Box
9:10 – Who can apply for BOPIS
11:00 – Why should you want to be on BOPIS?
12:50 – Can non-Prime members use this?
14:10 – Where do the BOPIS products show up?
15:50 – The processes of BOPIS
17:30 – How BOPIS looks on Amazon
20:40 – How BOPIS affects your unwanted 3P sellers
21:25 – Improving your customer’s experience with BOPIS
22:55 – Final thoughts and takeaways
0:00 – Introduction to Neil Tanna
1:30 – Neil’s Journey Through CPG to TikTok
4:20 – How Big Brands Adapt to TikTok
9:19 – TikTok Shop and Amazon Partnership
14:22 – Building Community Before Commerce
19:00 – Live Commerce and Super Brand Days
23:15 – Search Ads and AI on TikTok
29:50 – Future of Brand Marketing with AI
33:50 – Key Advice for TikTok Success
0:00 – Introduction to Amazon Problem-Solving
1:09 – Ula’s Journey in Amazon Management
4:07 – The Art of Solving Amazon Problems
6:06 – Common Account Issues Sellers Face
10:15 – Navigating Amazon Support Successfully
15:16 – Brand Name Changes and Flat Files
26:03 – European vs US Amazon Marketplace
31:14 – Final Advice: Persistence is Key
0:00 – Meet Nick: Agency Owner’s Journey
7:31 – The Reality Behind E-commerce Success
15:01 – Navigating Client Relationships
18:21 – Impact of Tariffs on Amazon Sellers
24:02 – Fee Changes and Profitability Strategies
30:36 – The Future: Brick & Mortar vs E-commerce
35:13 – TikTok, Amazon & Emerging Integrations
0:00 – Meet Shannon Curley: Queen of Rhode Island
5:15 – Brand as Your Reputation Across Platforms
9:30 – AI for Brand Building: Uses and Limitations
18:10 – Great Content Creates Meaningful Connections
23:20 – Omnichannel Strategy: Adapting to Each Platform
31:40 – How can Brands use AI to help them expand?
39:10 – Final Thoughts & Outro
0:00 – Podcast Introduction and Catching Up
4:02 – Carbon 6 Acquisition by SPS Commerce
6:08 – Importance of Omnichannel Strategy
10:58 – Target Partnership and Expansion
15:52 – Amazon Fee Increases and Tariff Impact
22:29 – Strategies for Sellers Facing Challenges
26:01 – AI Advancements and Future Trends
30:47 – Final Thoughts on Seller Success
0:00 – Intro to Topic & Guest
1:57 – What Exactly Is a Trademark?
4:25 – What’s the Benefit of Amazon Brand Registry?
9:17 – How do you Protect Beyond Just Your Brand Name?
13:35 – How Similar Is Too Similar?
20:39 – Can Descriptive Terms Be Trademarked?
31:49 – How do you Maintain your Trademark?
39:57 – Final Thoughts & Outro
0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15 – Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution
0:00 – Intro to Topic & Guest
1:45 – Inventory Management and Shipping Deadlines
6:27 – Pricing Strategies and Prime Exclusive Discounts
1:07 – Amazon’s New Fee Structure for Promotions
18:41 – Strategic Product Selection for Prime Day
24:01 – Flexible Planning and Pivot Strategies
29:10 – Final Thoughts & Outro
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Where Marketplace Strategy Meets Omnichannel Growth
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