$1.50 per click. That’s what Amazon sellers pay on average for prime product categories. With three out of four Amazon sellers running PPC campaigns, your advertising budget faces fierce competition.
Our team at Velocity Sellers sees this daily: brands pouring money into PPC without tracking results. The numbers tell the story: 79% of vendors and 71% of third-party sellers use PPC campaigns, yet most struggle to turn ad spending into profit.
Ready to take control of your PPC performance? This guide shows you exactly how to:
- Track essential PPC metrics that matter
- Structure campaigns for maximum impact
- Optimize bids using real performance data
Stop guessing with your ad spend. Let our proven PPC strategies drive your Amazon success.
Understanding Amazon PPC Analytics Basics
Velocity Sellers has examined thousands of PPC campaigns, and our research consistently reveals that success begins with a strong understanding of fundamental metrics. By mastering these key indicators, sellers can make informed decisions about their ad strategy and budget, ultimately driving better performance and higher returns.
Key PPC metrics that matter
The path to Amazon PPC success depends on tracking five core metrics. The Click-Through Rate (CTR) shows how many shoppers click your ad after viewing it. Your ad appeals well to your target audience when you see a higher CTR.
- Cost Per Click (CPC) shows the amount paid for each ad click. This number affects your ad budget and shows whether your keyword strategy offers value.
- Advertising Cost of Sales (ACoS) reveals what percentage of direct sales comes from PPC compared to your spending. On top of that, Total Advertising Cost of Sales (TACoS) gives you the big picture by measuring ad costs against both organic and PPC sales.
- Conversion Rate, also called Order Session Percentage, measures clicks that become sales. Market research shows that the average conversion rate on Amazon PPC is 9.6%, well above the typical e-commerce rate of 1.33%.
How to read your campaign data
You can find your campaign performance data within the Campaign Manager, located under the advertising tab in Amazon Seller Central. Additionally, these reports are refreshed every hour, ensuring you always have access to the latest insights.
Sales and ACoS data need up to 48 hours to show up completely. The spend column stays an estimate for 3 days after clicks happen while Amazon confirms the traffic.
Your campaign data analysis should focus on:
- Performance Metrics: Get reports from different periods to find patterns
- Keyword Reports: See which search terms get results
- Placement Reports: Learn your ads’ best-performing spots
Utilizing charts and graphs in Microsoft Excel or Google Sheets allows you to visualize data effectively, making it easier to identify trends and patterns. By analyzing these insights, you can make well-informed decisions that optimize your PPC campaigns and improve overall performance.
A high CTR and low conversion rates might mean your product page needs work. If both numbers stay low, you should rethink your targeting approach.
Build Winning PPC Campaigns That Drive Sales
Our Amazon experts have uncovered the key to PPC success: a well-structured campaign combined with clearly defined goals leads to higher sales. That’s why we’ve developed a strategic approach that helps brands not just improve but actually double or even triple their PPC performance.
Your PPC Campaign Blueprint
Start with our proven two-campaign approach. Run both automatic and manual campaigns for each product ASIN. Automatic campaigns uncover hidden keyword gems. Manual campaigns target your proven winners.
Build Your Campaign Foundation:
- Match similar products in each ad group
- Split test different match types
- Name campaigns clearly for easy tracking
Set Goals That Drive Growth
Forget vague targets. Our clients win with specific numbers. Don’t just say, “Get more reviews.” Say, “Increase positive customer reviews by 15% over the next quarter”.
Beat your competition. If your category converts at 1.5%, make that your minimum target. Then it will push higher.
Track Every Dollar
Watch your campaigns like a hawk. Our Amazon dashboard shows you:
- Daily performance stats
- Search term winners
- Budget vs. spend tracking
Give new campaigns 7 days to gather data. Then, optimize based on real numbers.
If you’re aiming for automated success, consider leveraging rule-based bidding to fine-tune your bids automatically based on performance data. Additionally, if you’re managing multiple campaigns, grouping them into portfolios can streamline organization, making it easier to track performance and optimize strategies efficiently.
Check campaign health weekly. Dead campaigns drain your budget. Winners need fuel to grow.
Win the Amazon Bidding Game
Our PPC experts understand a critical fact: strategic bidding can either drive your Amazon success or drain your budget. That’s why we’ve developed a proven system to ensure every ad dollar works smarter and delivers maximum results.
Master Amazon’s Bidding System
Amazon runs on an upgraded Second-Price Auction model – you pay just $0.01 above the next highest bid. Two factors control where your ads show:
- Your bid amount
- Amazon’s quality score for your ad
Choose Your Bidding Power:
- Dynamic Bids (Up and Down) – Amazon chases the sales
- Dynamic Bids (Down Only) – Saves money on weak clicks
- Fixed Bids – You control every penny
Perfect Timing for Bid Changes
Remember: Amazon needs 2-3 days to show true results. Don’t jump the gun on changes.
Want to know when to adjust bids? Our team manages millions in ad spending. Here’s what works:
Watch These Numbers:
- Your break-even ACoS target
- Keywords: eating clicks without sales
- Low-converting search terms
Small seller? Check bids every two weeks. Big catalog? Review twice weekly.
Pro Tip: Amazon allows you to increase bids by up to 900% for premium placements. If you spot a 10% ACoS on top-of-search ads, capitalize on that opportunity—scale up your bids and maximize your returns while maintaining profitability.
Turn PPC Data into Sales Gold
Our team oversees millions in Amazon ad spending, and through this experience, we’ve uncovered a crucial insight: successful sellers don’t guess—they analyze. With data-driven PPC strategies, you can pinpoint exactly where to find your next sale and optimize every advertising dollar for maximum impact.
Find Your Money-Making Keywords
Want to know which keywords drive sales? Watch these numbers:
Winners Show:
- Sky-high click rates (shoppers love your ads)
- Sales rolling in (clicks become customers)
- Strong ROAS (every ad dollar multiplies)
Stop the Money Bleeders
See these warning signs? Act fast:
- Keywords eating 10+ clicks with zero sales
- Tons of impressions, but nobody is clicking
- ACoS climbing above 100%
Turn Data into Dollars
Your keyword report holds hidden profits. Here’s your action plan:
- Feed the Winners: Pour money into keywords that convert
- Kill the Losers: Block useless clicks with negative keywords
- Adjust Your Bids: Boost winners, slash or pause losers
Top Amazon sellers check their campaign metrics weekly. Why? Because numbers don’t lie.
Watch the seasons change your sales. Give new changes 48 hours to prove themselves.
Your PPC Success Starts Here
Numbers tell the story. Our team has turned countless struggling Amazon PPC campaigns into profit machines. Data-driven PPC management isn’t just about tracking CTR, ACoS, and conversion rates – it’s about turning those numbers into sales.
Want proof? Our clients see real results in their first month. Why? Because we don’t guess. We track, test and optimize.
Your PPC Gameplan:
- Check your metrics weekly
- Adjust bids based on hard data
- Scale what works, cut what doesn’t
Stop watching your ad dollars disappear. Let our Amazon PPC experts build your data-driven campaign strategy today.
