We are trending to record a 50% increase in sales

As a vendor to Amazon (through the Vendor Central program from Amazon,) they relied on marketing from Amazon to build their listings and manage their marketing efforts. They had limited communication with Amazon and no plan to grow sales. Their listings were set up with minimal optimization and they were losing out to their competitors, even having lower prices for the same product category.

A home goods company came to us as an established company with multiple brands that have had success on many retail channels such as Walmart, Walmart.com, Target, and eBay. They sold product to Amazon as a vendor for five years prior to meeting with Velocity Sellers. They had several staple brands in the home goods category and while they had sales on Amazon.com, the total sales volume was not reflective of the reach and capabilities of the Online Marketplace from Amazon. Velocity Sellers came up with a strategy to increase sales while implementing advanced tools and processes that benefit both vendors and sellers on Amazon.

The Goals

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How Velocity Sellers Helped

When Velocity Sellers joined the home goods company’s team, we made several initial improvements to their listings on Vendor Central to optimize for search and conversions, took over the Sponsored Ads and Promotions, and started up their 3rd Party store (Seller Central) on Amazon to be used with FBA (Fulfilment by Amazon.) Velocity Sellers addressed several issues first. These improvements included: (ads report)

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Results, Return on Investment and Future Plans

The Numbers
Other Achievements

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