Velocity Sellers, Inc

Velocity sellers logo

Kitchenware company has been manufacturing cutlery since 1948. It has earned the reputation of being remarkable. Kitchenware company’s products are 100% American Made — from raw materials through construction. Kitchenware company teamed up with Velocity Sellers in (date) in order to find a long-term partner to grow their business on Amazon.


Kitchenware company has been manufacturing cutlery since 1948. It has earned the reputation of being remarkable. Kitchenware company’s products are 100% American Made — from raw materials through construction. Kitchenware company teamed up with Velocity Sellers in (date) in order to find a long-term partner to grow their business on Amazon.

Goal 1: Create profitable Advertising Campaigns for Amazon

Advertising is an important element of any strategy, especially in highly competitive categories. Kitchenware company had tried advertising to not much success. We developed a full advertising campaign that included:

  • Sponsored Product Ads that bid on the best performing keywords.
  • Headline ads that drove traffic to the store page we developed.
  • Branded campaigns to measure sales from branded terms vs non-branded.
  • Product display ads that targeted competitor products.

The Results

+ 170.40 %

Increases in Sales on Amazon

+ 165.49%

Increase in units ordered on Amazon

Goal 2: Optimize Keywords and SEO

  • Kitchenware had not considered keyword optimization when uploading their listings to Vendor Central. We believe that no Vendor on Amazon should rely on keyword optimization provided by Amazon… you should always take it into your own hands. Kitchenware’s listings were lacking terms that customer would search… therefore there was no way connect those search terms with their product on Amazon.
  • There are also specific strategies we implement to make sure we are putting the most important keywords in the most important places. Keyword placement matters… whether they be in the title, bullet points, backend keywords or description. It even matters what order you put them in!
  • It’s also important not to put too many or the wrong keywords, otherwise, you will drive irrelevant traffic and negatively impact your rankings.

The advertising campaigns saw an immediate 25% increase in total sales and were instrumental in the overall increase in sales to date.

Goal 3: Store page

Kitchenware products need to stand out amongst the competition. Therefore, using the branding tools that was provided by Amazon was absolutely essential to their strategy.

We developed a store page for their presence on Amazon to establish credibility and increase conversion rates.

Amazon Managed Services

With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


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