An Established Sporting Goods company which has had success on its online store as well as a strong distribution network came to us to establish a stronger presence on Amazon. They had the best products in the market and the only one in their industry that was made in the USA. While their business did in excess of $10 million a year, their business on Amazon was less than $200,000 annually. They had hundreds of listings with little organization or marketing strategy.
Case Study
Increased Sales and Improved Margin for Sporting Goods Company
The Challenges
How do we convey the higher quality of the product? How do we get their items to the first page of the search results? How do they manage a catalogue of hundred of items on Amazon? How do they determine the products to focus on and invest marketing dollars? How do they keep their margins when a price-driven market on Amazon is considered and their product is a premium version to their competitors’? How do they manage their inventory and shipping on the merchant-fulfilled network (MFN) and Fulfilled by Amazon (FBA) at the same time?
The Goals
We targeted a sales goal of $350,000 for the first year with a gross margin of 30% after advertising expenses. We wanted to maintain MAP pricing policy and ideally grow the business without impacting sales from their own website.
How Velocity Sellers Helped
We looked at the business holistically and considered the what was already working with their store on Amazon. We learned more about their customer and started optimizing and marketing their best performing items to get them to higher search ranks. Then we looked at opportunities for under-performing items with high potential.
We focused on all the aspects that were operating inefficiently for their business and created a structure around listings optimization, marketing, brand presence and fulfillment practices.
In managing their Seller Central business we:
- Optimized all existing listings for organic search (starting with highest volume items)
- Improving keyword relevance across their line of products
- Updating titles for SEO
- Utilizing enhanced content
- Updated content for conversion
- Wrote listings for their new catalog of products
- Removed Unauthorized Sellers
- Added enhanced images
- Creating strategic bundles
- Product development research (new categories)
- Managed fulfillment
- Converted seller from Merchant Fulfilled (MFN) to FBA . This secured the prime badge for their listings
- Reduced out-of-stock rate
- Created profitability reports
"We are currently developing strategies for new products specifically for the channel based on customer demand, entering into new markets, including Europe, and improving margins."
Peter Sims
Sales Executive & Brand Evangelist
Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.
Arlind Hoxha
Creative Manager
As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.
Florence Palahang
Administrative Manager
Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.
Kiley Forche
Treasurer
An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football
Miljan Milev
Sr. Project Manager
Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.
Camilla Messmer
Sr. Project Manager
University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.
Zach Taylor
Director of Logistics
Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.
Chris Prall
Director of Advertising
A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors
Steffanie Morrison
Director of Sales, Sr Marketplace Analyst
Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.
Eric Peterson
Director of Brand Onboarding
Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.
James Dee
Director of Brand Management
Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.
Lisa Zajdel
Executive Director
Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.
Andrew Warner
CFO
Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.
Jake Schwarzbaum​
CEO
As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.
- Amazon Managed Services
- SEO Content
- Graphic Design & Video
- Logistics and Operations
- Customer Service
- Expert Brand Management
- Advertising Management
- Case Management
- Catalog Management
- Amazon Reimbursements
- Demand-side Platform (DSP)
- Reclaim Lost Revenue
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