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How To Recession-Proof Your Amazon Business in 2023
December 07, 2022
  • Amazon Supplier Costs & How to Lower Them
  • How Exchange Rates Impact Amazon Businesses
  • Best Way to Lower Package Pricing for Products
  • Amazon PPC: Stop Wasting Money on Bad Ads 

How To Recession-Proof Your Amazon Business in 2023

While economists are far from certain, most agree that a recession will hit by 2023. Inflation and rising interest rates have slowed the US economy, prompting many consumers to be conservative with their purchases. Consumers are tightening their budgets, and competition is more cutthroat, which is why eCommerce businesses and brands must be savvy to survive the recession.

Amazon Supplier Costs & How to Lower Them

Amazon is constantly changing the game when it comes to e-commerce. While that can be a headache for sellers, it can also be beneficial. Amazon has done much work to make its marketplace more attractive and competitive than ever before. As a result, your options as a seller have never been better—or more complicated. 

What are Amazon FBA Supplier Costs?

Amazon FBA stands for “Fulfillment by Amazon” and refers to a fulfillment strategy where Amazon warehouses your products and fulfills orders on your behalf. In short, when someone buys from you on Amazon, it is actually from Amazon. All you need to do is ship the product directly to the customers from an Amazon warehouse. The benefit of this system is that you don’t have to worry about shipping or storing the product (which can be very expensive). However, you need to consider the fees associated with using their service when calculating COGS (cost of goods sold). According to the latest US FBA fulfillment fees update, there’s a 5% fuel and inflation surcharge applicable to all product types and units.

How can you reduce supplier costs without hurting your business?

The first step is finding a dependable supplier. This will allow you to get your order shipped as soon as it’s complete without paying for weekends, holidays, or times when the factory is closed. It will also help minimize downtime because of any issues that might occur during transport. Secondly, consider container shipping for lower per-unit costs and fewer wasted days on inventory stock in transit. Thirdly, buy direct from the factory, so you don’t have to pay any middlemen.

One of the most important things to do when building your brand is to find a quality supplier you can trust to deliver. Once you’ve found one, they must continue to meet your needs and expectations as time goes on.

Check if your prospective supplier has a good reputation and is willing to work with you by providing samples. Visit their factory and offer suggestions on how they can improve their processes. Consider things like delivery time and location, as well as their reputation and compliance with industry regulations.

Moreso, here are ways you can lower supplier costs:

  • Get your order shipped as soon as it’s complete.
  • Don’t wait until the last minute to ship your product. You’ll need time to prepare your packaging, and you may have to deal with increased shipping costs if you wait until the last minute.
  • Don’t pay for extra days of storage. If a supplier ships their products on a regular schedule, there’s no reason to hold them back just because they’re not ready yet—tell them when you want them shipped and let them know that they must make room for yours in the freight shipment instead of waiting for another day or two before sending it out!
  • Avoid paying for weekends, holidays, and times when the factory is closed. If you work with a closed factory on weekends, you will have to pay for a whole week even if it only produces half of that time. 
  • Plan to avoid last-minute freight costs. As you plan your shipment, remember that shipping costs are higher when the container is loaded at the last minute. This can result in additional fees and lead to unexpected expenses that you can avoid with better planning. It’s important to plan so that you can know what your budget will be before loading your container. 
  •  Have multiple shipments going out at once. If you have enough stock in one place, consider sending it all out together instead of one shipment at a time—this will decrease your overall cost per pound by keeping freight rates down for each load. It also helps keep inventory levels high since products won’t sit idle for long periods between shipments.
  • Use less space on pallets (and fewer pallets). Depending on the size of your product and its packaging, there may be unnecessary excess space between individual products or packages within a pallet; this increases shipping costs because more weight needs to be added onto each pallet for stability purposes. * Consider using smaller boxes instead of large cardboard boxes whenever possible. *
  • When looking for a supplier, buy directly from the factory. If you buy through a middleman, they will take their cut, and it will be harder to negotiate a lower price with the factory.
  • Keep costs down for extra services like documentation and inspections, and negotiate these fees in advance whenever possible. For example, some suppliers may offer an inspection of your goods before they leave their facilities, but you may not need this if you have quality control protocols in place already. Likewise, suppliers will often ask for a certificate of inspection upon delivery, which is usually a fee that’s passed along to you. If you don’t require such documentation or inspections and can negotiate them out of the deal, it’ll be less expensive for everyone involved.

How Exchange Rates Impact Amazon Businesses?

Exchange rates are ever-changing, and there is no guarantee that you’ll get the exact exchange rate for your product as you did a day before. You must keep up with current exchange rate trends to maximize profits and minimize losses.

When you buy goods from international suppliers, you may need to pay for them in your local currency (USD). To do so, you’ll have to convert their price into dollars based on the exchange rate at the time. This can be a complex process that involves losing money because there are fees involved with converting funds across borders.

Your foreign currency earnings are converted into dollars by Amazon. The exchange rate depends on these two currencies’ current value—and the reserve currency (usually the US dollar) is used as a reference point.

When the exchange rate is favorable, your products will be cheaper for customers in other countries. You’ll have to charge more for your products when it’s unfavorable.

Many factors affect how much money is made or lost when buying and selling currencies overseas, including:

  • currency market trends
  • interest rate movements (e.g., if interest rates go up, then people will have less money available for spending on goods) 

Best Way to Lower Package Pricing for Products

Lowering your product costs is one of the best ways to increase revenue. However, it can be hard to find suppliers that will give you a discount on products and services without much negotiation. Fortunately, there are many tactics you can use to negotiate with suppliers and get better prices.

  • Find suppliers that don’t impose minimum order quantities.

The most crucial factor to consider when choosing a supplier is whether or not they have a minimum order quantity (MOQ). If you are planning on buying small quantities at first, you should look for suppliers that do not have MOQs. Many other factors come into play with this decision, such as whether or not the supplier charges a premium for small orders or offers discounts for large orders. 

  • Research on suppliers

Compare the current price with what you can find on the market. Consider how much other sellers are charging for their products. This gives you a good idea of what your competitors are doing and how much they pay for similar goods or services. You can then use this information to negotiate with your supplier and develop a new, lower price point that will allow you to offer customers similar value at a lesser cost without losing money on every sale.

  • Negotiate, negotiate, negotiate.

Negotiating is your best bet. It’s the only surefire way to cut your package pricing and get the desired results. Negotiate with suppliers, negotiate with Amazon, and negotiate with customers. 

  • Consider working with a sourcing agent.

If you are working on a small budget or don’t have the time or resources to do this research yourself, it may be beneficial for you to hire someone who specializes in sourcing products and negotiating with suppliers. A sourcing agent can help track down some reliable vendors offering competitive prices for your product line.

  • Think about long-term contracts

If you want to lower your product prices, consider negotiating long-term contracts with your customers. In addition to providing benefits for both parties, these agreements can help build trust between the buyer and seller. For example, if you can negotiate a better price on a 10-year contract than what was offered for one year or less, it can be viewed as a win-win situation by both parties. Additionally, you may also be able to negotiate other vital factors in your favor: delivery times and service levels could be improved upon when working with one customer over time versus multiple customers, lowering costs associated with those areas as well.

  • You can increase your revenue by lowering the cost of goods sold.

The best way to lower the cost of goods sold is to buy in bulk. This will reduce packaging and shipping costs, the most significant expenses for shipping products. 

Amazon PPC: Stop Wasting Money on Bad Ads

Selling on Amazon gives your eCommerce business a platform to sell to millions of people. This means you need to maximize your advertising dollars to reach out to potential leads. However, if you haven’t yet mastered the art of Amazon advertising you are not alone. Pay attention to what you’re spending with Amazon and look for ways to boost conversion rates, reduce fulfillment costs and make your products visible on the platform.

If you feel like you’re wasting advertising dollars month after month, losing sales to competitors, or missing out on potential revenue, Velocity Sellers has an expert team of Amazon seller consultants who can manage and grow your Amazon presence. You don’t have to train and manage an internal operations team to boost your sales on Amazon. We do all the hard work for you so you can focus on the things that matter most.

We are a full-service Amazon management company that will handle every aspect of your brand’s presence on the Amazon marketplace. We work hard to manage your customer service, inventory levels, and shipping needs while providing the peace of mind that comes from knowing that your brand is presented on the world’s largest eCommerce platform. Our proven, full-service Amazon methodology helps businesses scale by creating customized sales plans, marketing strategies, and marketplace expansions.

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Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


How To Become Unstoppable On Amazon

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