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Amazon And Walmart Competition: E-Commerce Titans Battle
July 05, 2024

The Amazon and Walmart competition in the e-commerce sector is fierce, with both companies employing unique strategies to dominate the market. Understanding the dynamics between these two giants is essential for businesses looking to navigate the evolving landscape of online retail. This article delves into their approaches, market positioning, and what sellers need to know to succeed.

E-commerce is rapidly evolving, driven by technological advancements and changing consumer behaviors. Keeping up with these trends is crucial for businesses to stay competitive.

The Growth of Online Shopping

The rise of online shopping has been exponential, especially in the wake of the pandemic. Consumers are increasingly comfortable purchasing a wide range of products online, from groceries to electronics. This shift has compelled retailers like Amazon and Walmart to innovate continuously, fueling the Amazon and Walmart competition. They are investing in technology, improving logistics, and expanding their product offerings to meet growing demand. The convenience of online shopping, coupled with advancements in mobile technology, has made it easier for consumers to shop anytime, anywhere.

Technological Advancements

The integration of artificial intelligence (AI), machine learning (ML), and big data analytics is revolutionizing e-commerce. These technologies enable retailers to personalize shopping experiences, optimize supply chains, and enhance customer service. Both Amazon and Walmart are leveraging these advancements to gain a competitive edge in the Amazon and Walmart competition. AI-powered recommendations, predictive analytics, and automated customer service are transforming the e-commerce landscape, making it more efficient and customer-centric. Additionally, AR and VR advancements enhance the online shopping experience, allowing customers to virtually try products before purchasing.

Consumer Expectations

Modern consumers expect fast delivery, easy returns, and seamless online shopping experiences. Additionally, they are more conscious of sustainability and ethical practices. Retailers must adapt to these evolving expectations by improving their services and ensuring transparency in their operations. The emphasis on environmental concerns and ethical sourcing is influencing purchasing decisions, making it imperative for retailers to align with these values to attract and retain customers. Offering eco-friendly products, reducing carbon footprints, and maintaining ethical supply chains are becoming critical for gaining consumer trust.

From Aerospace to E-Commerce

Vincenzo Toscano’s journey from aerospace engineering to e-commerce highlights the diverse opportunities within the industry.

A Unique Background

Vincenzo’s background in aerospace engineering provided him with a unique skill set. Working at Rolls-Royce in the UK, he designed engines for airplanes, honing his technical expertise and attention to detail. These skills have been instrumental in his e-commerce success, allowing him to manage complex operations effectively. His analytical approach and problem-solving abilities have been vital in navigating the challenges of e-commerce and developing innovative strategies for growth.

The Leap into E-Commerce

Vincenzo’s e-commerce journey began as a side hustle and quickly grew into a full-time business. His Amazon FBA venture outpaced his engineering salary, prompting him to focus entirely on e-commerce. This transition, fueled by persistence and strategic thinking, enabled him to build a thriving online business. The flexibility and potential of the e-commerce sector appealed to him, driving his commitment to succeed and continuously innovate.

Building Ecomcy

Recognizing a gap in the market, Vincenzo founded Ecomcy to help brands succeed on significant platforms like Amazon and Walmart. Ecomcy offers comprehensive account management services, including PPC, branding, SEO, and international expansion, providing brands with the expertise they need to thrive in the Amazon and Walmart competition. The company’s tailored solutions and data-driven approach ensure clients receive personalized strategies to meet their specific needs and objectives.

The Birth of Ecomcy

Ecomcy was established to address critical needs in the e-commerce industry, helping brands execute effective strategies and achieve sustainable growth.

Identifying the Gap

Many brands need help with execution despite having excellent products. Ecomcy was created to guide these brands through the complexities of e-commerce, helping them navigate competitive landscapes effectively. Ecomcy empowers brands to optimize their operations and succeed by identifying common challenges and providing tailored solutions. Ecomcy’s approach includes thorough market research, competitor analysis, and continuous performance monitoring to ensure optimal results.

Comprehensive Services

Ecomcy offers various services, including total account management, PPC advertising, branding, SEO optimization, and international expansion. These services help brands maximize their potential and achieve long-term growth. Ecomcy’s holistic approach ensures that all aspects of e-commerce management are covered, allowing brands to focus on their core competencies. The company also provides training and support to help clients understand the e-commerce landscape better and make informed decisions.

Client Success Stories

Ecomcy has helped numerous brands achieve remarkable success. From boosting sales on Amazon to expanding into international markets, Ecomcy’s clients have benefited significantly from the company’s expertise and personalized approach. Case studies and testimonials highlight the positive impact Ecomcy has had on its clients, demonstrating the effectiveness of its strategies and the value of its services. Clients have reported increased revenue, improved brand visibility, and enhanced customer satisfaction as a result of partnering with Ecomcy.

The Walmart Advantage

Walmart’s Physical Presence

Walmart’s extensive physical presence across the U.S. provides a significant advantage over Amazon and Walmart in the competition. Each Walmart store doubles as a fulfillment center, enabling fast delivery and seamless integration of physical and online shopping experiences. This network of stores allows Walmart to offer services like same-day pickup and delivery, which consumers highly value. Walmart’s physical presence also facilitates returns and exchanges, enhancing customer convenience.

Integrating Physical and Online Shopping

Walmart aims to create a seamless shopping experience across all channels. By leveraging their physical stores for fulfillment and offering incentives to attract online shoppers, they are well-positioned to compete with Amazon. Initiatives like curbside pickup and the Walmart+ membership program enhance the shopping experience, making it convenient for customers to switch between online and in-store shopping. Walmart’s ability to integrate these channels provides a cohesive and flexible shopping experience that meets diverse customer needs.

For those looking to tap into this powerful platform, check out this comprehensive guide on how to get started selling on Walmart Marketplace from Velocity Sellers.

Customer Experience

Walmart is investing in technology to enhance customer experience both online and in-store. Features like curbside pickup, same-day delivery, and personalized shopping recommendations are designed to meet the evolving needs of their customers. This focus on customer satisfaction gives Walmart a unique edge over competitors. The integration of digital tools, such as mobile apps and online portals, further streamlines the shopping process, making it more efficient and enjoyable for consumers. Walmart’s commitment to innovation ensures that it remains responsive to customer feedback and continuously improves its services.

Future of Retail

Omni-Channel Strategy

The future of retail lies in an omni-channel strategy. Brands must diversify their sales channels to mitigate risks and leverage growth opportunities. Walmart’s approach is a perfect example, setting themselves up for long-term success by meeting customer needs both online and offline. An effective omni channel strategy ensures that customers have a consistent and seamless experience across all touchpoints, whether they are shopping in-store, online, or via mobile devices. Integrating various channels also helps retailers gather valuable customer data, enabling personalized marketing and improved service delivery.

Strategic Moves for Growth

Walmart’s investment in incentives, such as discounts and credits, aims to convert its vast physical customer base to online shoppers. This strategy ensures they retain market share even in scenarios like a pandemic. By offering attractive promotions and loyalty programs, Walmart encourages repeat purchases and builds long-term customer relationships. These efforts not only drive immediate sales but also foster brand loyalty and customer retention. Walmart’s strategic partnerships and acquisitions also play a crucial role in expanding its capabilities and market reach.

For a deeper dive into how omni-channel strategies are transforming retail and what it means for the future of e-commerce, check out this insightful article from Velocity Sellers: The Future of E-Commerce and Omni-Channel Marketing.

The Role of Technology

Technology plays a crucial role in the future of retail. Innovations such as AI, machine learning, and big data analytics are helping retailers optimize their operations and provide personalized shopping experiences. Retailers that leverage these technologies effectively will be better positioned to meet the demands of modern consumers and stay competitive in the Amazon and Walmart competition. Advanced analytics can predict consumer trends, optimize inventory management, and enhance supply chain efficiency, ensuring that retailers can respond quickly to changing market conditions. The adoption of automation and robotics in warehouses and fulfillment centers further streamlines operations, reducing costs and improving accuracy.

Walmart vs. Amazon E-Commerce Strategy

Walmart’s Competitive Edge

Is Walmart aiming to dethrone Amazon? While they might not surpass Amazon’s market share, Walmart is certainly positioned to take a significant chunk. Their focus on value-oriented products and leveraging their physical network makes them a formidable competitor. Walmart’s extensive logistics infrastructure and strategic store locations enable it to offer fast, reliable delivery and a wide range of services that enhance customer convenience. Their ability to combine online and offline assets provides a unique advantage in the competitive e-commerce landscape.

Pricing Strategy

Walmart is known for its low prices. This strategy appeals to a different consumer segment than Amazon’s premium offerings. By maintaining low prices and using their stores for fulfillment, Walmart attracts price-sensitive shoppers. Their everyday low price (EDLP) strategy, combined with frequent promotions and discounts, makes Walmart an attractive option for budget-conscious consumers. This focus on affordability allows Walmart to capture a significant share of the market, particularly among cost-sensitive shoppers. Walmart’s pricing strategy also helps them compete effectively with other discount retailers and e-commerce platforms.

Market Positioning

Amazon and Walmart are positioning themselves differently in the market. Amazon is focusing on premium brands and fast delivery, while Walmart is leveraging its extensive physical network and aggressive pricing. Understanding these strategies is crucial for brands looking to succeed on these platforms. Amazon’s emphasis on Prime memberships, high-end brands, and advanced logistics appeals to a different segment of consumers than Walmart’s value-driven approach. This differentiation allows both companies to coexist and thrive in the competitive e-commerce landscape. Brands must align their strategies with the strengths of each platform to maximize their reach and effectiveness.

Marketplace Strategies and Market Share

AliExpress and Temu’s Role

Platforms like AliExpress and Temu target very price-sensitive consumers. While Walmart and Amazon focus on different segments, Walmart’s integration of physical and online experiences gives them a unique edge, especially in local fulfillment and customer convenience. AliExpress and Temu cater to consumers looking for low-cost products, often sourced directly from manufacturers, which allows them to offer highly competitive prices. However, Walmart’s ability to offer low prices and the convenience of fast, local fulfillment sets them apart from these platforms. By leveraging its extensive logistics network and physical stores, Walmart can provide a level of service that is difficult for purely online retailers to match.

Branding and Private Labels

The rise of private labels and branding is reshaping e-commerce. Consumers are becoming more aware of product quality and origin. Amazon’s focus on premium brands and Walmart’s emphasis on low prices and quality control are strategic moves to capture different market segments. Private labels allow retailers to offer unique products that differentiate them from competitors and often carry higher profit margins. By developing strong private-label brands, Amazon and Walmart can enhance customer loyalty and create a competitive advantage in the market. These private labels often fill gaps in the market, offering consumers a variety of options that may be available from something other than national brands.

Competitive Landscape

The competitive landscape in e-commerce is constantly evolving. New players like Temu and established ones like AliExpress are changing consumer expectations. To stay competitive, Amazon and Walmart must continually innovate and adapt to these changes. This dynamic environment requires retailers to stay agile, anticipate market trends, and respond quickly to consumer demands. By leveraging technology, data analytics, and strategic partnerships, Amazon and Walmart can maintain their leadership positions and continue to drive growth in the e-commerce sector. Continuous improvement in customer service, product offerings, and operational efficiency will be key to maintaining their competitive edge.

TikTok as a Marketing Tool

Social Commerce Revolution

TikTok has revolutionized social commerce. Its ability to drive viral content makes it a powerful tool for e-commerce brands. However, it’s most effective for products that create engagement and impulse buys. The platform’s short-form video format encourages creativity and spontaneity, making it ideal for showcasing products in a fun and engaging way. Brands that can effectively leverage TikTok’s unique features can achieve significant visibility and reach a large, diverse audience. TikTok’s algorithms also help brands target specific demographics, increasing the effectiveness of their marketing campaigns.

Leveraging TikTok for Sales

Brands can use TikTok to boost their presence on Amazon and Walmart. The key is creating engaging content and leveraging influencer marketing. TikTok’s affiliate program allows brands to connect with influencers, driving sales and increasing brand visibility. By partnering with popular TikTok creators, brands can tap into their established audiences and benefit from their credibility and influence. This strategy not only drives immediate sales but also builds long-term brand awareness and loyalty. TikTok’s interactive features, such as live streaming and shoppable posts, further enhance the platform’s potential as a sales channel.

Case Studies

Numerous brands have successfully leveraged TikTok to drive sales. Case studies show that products featured in viral TikTok videos often see a significant boost in sales. Understanding how to create engaging content on TikTok can be a game-changer for e-commerce brands competing in the Amazon and Walmart competition. Examples of successful TikTok campaigns include creative product demonstrations, behind-the-scenes looks at the manufacturing process, and interactive challenges that encourage user participation. These strategies highlight the versatility of TikTok as a marketing tool and its potential to drive significant sales growth. Brands that stay on top of TikTok trends and adapt their content strategies accordingly can achieve remarkable success on the platform.

Expansion of E-Commerce Platforms

Diversification and Growth

The expansion of e-commerce platforms offers brands more opportunities to reach consumers. Walmart’s integration of physical and online shopping, Amazon’s branding strategy, and TikTok’s social commerce are all part of a larger trend toward omni-channel retail. Brands must adapt to this evolving landscape to stay competitive. By leveraging multiple platforms, brands can diversify their revenue streams, reach a broader audience, and reduce their reliance on any single sales channel. This multi-channel approach helps mitigate risks and ensures that brands can capture a larger market share.

TikTok’s Impact on E-Commerce

TikTok is not just a social media platform but a powerful e-commerce tool. Its unique approach to social commerce allows brands to reach younger audiences and create viral content that drives sales. The platform’s emphasis on authenticity and creativity resonates with Gen Z and millennial consumers, making it an effective channel for engaging with these demographics. Brands that can harness the power of TikTok can achieve significant growth and establish a strong presence in the social commerce space. TikTok’s ability to influence purchasing decisions and drive traffic to e-commerce sites makes it an essential component of a modern marketing strategy.

Future Opportunities

As e-commerce continues to grow, new opportunities will arise for brands. Staying ahead of trends and leveraging multiple platforms will be key to success. Brands that can effectively navigate the complexities of omni-channel retail will be well-positioned for long-term growth, especially in the Amazon and Walmart competition. Emerging technologies, such as augmented reality (AR) and virtual reality (VR), offer exciting possibilities for enhancing the online shopping experience. Additionally, the rise of voice commerce and the increasing use of smart home devices are expected to transform the e-commerce landscape further. By embracing these innovations and continuously adapting to market changes, brands can maintain a competitive edge and drive sustainable growth.

Amazon And Walmart Competition: Conclusion

The Amazon and Walmart competition is reshaping the e-commerce landscape. Both giants have unique strengths and strategies. Walmart’s integration of physical stores and online shopping, combined with their aggressive pricing and incentives, positions them as a strong competitor. Amazon’s focus on premium brands and fast delivery continues to attract a loyal customer base. Brands must leverage the strengths of each platform and adopt an omnichannel approach to succeed in this dynamic market.

Key Takeaways

  • Omni-channel strategy is crucial for long-term success.
  • Walmart’s integration of physical and online shopping offers a unique competitive advantage.
  • Amazon’s focus on premium brands and fast delivery appeals to a different market segment.
  • TikTok and other social commerce platforms are powerful tools for driving traffic and sales.
  • Brands should diversify their sales channels to mitigate risks and leverage growth opportunities.

Final Thoughts

Embrace the evolving e-commerce landscape and leverage the strengths of Amazon, Walmart, and emerging platforms to stay ahead of the competition. By adopting an omnichannel strategy and staying informed about industry trends, brands can navigate the complexities of modern retail and achieve sustainable growth. The future of e-commerce is bright, with endless opportunities for innovation and expansion. Brands that are proactive, adaptable, and customer-centric will thrive in this ever-changing environment.

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Peter Sims

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Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

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Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

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Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

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Director of Logistics

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Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

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Director of Sales, Sr Marketplace Analyst

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Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

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As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


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