If you’re wondering “Can you crush selling on Amazon by nailing Prime Day strategy?”, the answer is yes, especially if you treat this year’s Prime Day like a four-day marathon instead of a flash sprint. With Prime Day now running from July 8–11, small business sellers have more time to convert — and more chances to screw it up.
So, how do you get it right? Selling on Amazon in 2025 means more than listing products. You need strategy, inventory foresight, killer pricing, and deep knowledge of Amazon keyword research, listing optimization, and backend keywords.
This article will walk you through how to dominate Prime Day — from pre-event hype to post-event tailwinds. Let’s get into it.
Key Takeaway
After reading this guide, you’ll know how to:
- Set up four-day pricing strategies for selling on Amazon
- Use Amazon SEO and keyword optimization to get discovered
- Avoid BSR crashes by managing inventory across multiple Amazon accounts
- Boost conversions using listing optimization and quantity-tier promotions
- Capture post-event sales with brand-tailored promotions and abandoned cart strategies
Selling on Amazon During a Four-Day Prime Day: What’s at Stake?
This year, Amazon is extending Prime Day to four days for the first time. That means four days of traffic, four days of conversions, and four days of logistical chaos — if you’re not prepared.
There’s no historical precedent, which makes selling on Amazon during this Prime Day unpredictable. Some products might peak on Tuesday. Others might boom on Friday after payday. Sellers who succeed will be the ones who plan for all four days, with inventory, ad budgets, and discounts ready to pivot.
“The worst thing you can do is sell out early and watch your BSR plummet,” said Eric, a senior Amazon strategist.
This is your moment to experiment with pricing, ad spend, and inventory pacing. Don’t treat it like a two-day sale. Treat it like a four-day battlefield.
Amazon Search Engine Optimization: Win the Search Before the Sale
Before Prime Day begins, Amazon search engine optimization is your secret weapon.
That means:
- Refreshing titles with current keywords
- Writing clean, scannable bullet points
- Using Amazon keyword research tools to identify trending terms
- Filling out backend keyword fields fully (up to 2,500 characters now)
Your goal? Appear everywhere your ideal customer might be searching.
Discount Tactics and Margin Strategy for Selling on Amazon
The rule of thumb: selling on Amazon with a Prime Exclusive Discount requires 20%. But you can get creative:
- Offer 10–15% the week before Prime Day to catch window shoppers
- Go all-in with 30–40% for high-converting products
- Use brand-tailored promotions post-event for cart abandoners
If you’re sitting on extra inventory, discount deeply and use the sale as a review engine. More reviews = better rank = more organic traffic for the rest of Q3.
This isn’t just a four-day event. It’s a six-month strategy if you play it right.
Managing Inventory Across Amazon and Walmart: Multi-Account Strategy
Running multiple Amazon accounts or selling on Walmart, too? You need to sync your inventory across platforms — and watch for sabotage.
Walmart has been known to run promotions before Prime Day just to kill Amazon’s sales momentum. They’ve even added columns in their product data sheets to track your Amazon pricing. Watch your listings like a hawk and prepare your accounts separately.
This is one of the biggest challenges of selling on Amazon in 2025 — the battle isn’t just internal. It’s cross-marketplace warfare.
Listing Optimization: Dress Your Brand for the Customer You Want
A major chunk of selling on Amazon success comes down to your listing. Before Prime Day, run a listing audit:
- Check for typos, unit inconsistencies, and weak images
- Make sure all bullet points are aligned and compelling
- Standardize your variation structure
- Answer common questions in the Q&A section
- Refresh A+ Content with updated visuals or cross-sells
Use your backend keywords to expand discoverability without junking up the visible copy. Keep your tone professional, value-driven, and customer-centric.
Post-Prime Strategy: Longtail Conversions and Smart Re-Engagement
Just because Prime Day ends doesn’t mean your sales should.
Use brand-tailored promotions for:
- Cart abandoners: Offer 30–40% off to recover missed conversions
- Quantity deals: “Buy 3, get an extra 10%” offers to lift AOV
- Retargeting warm audiences with tailored discounts
Treat this like a funnel. Prime Day builds awareness. Post-Prime Day captures loyalty.
Also, monitor organic rank and BSR for SKUs that performed well. If you saw a spike, reinforce it with ad campaigns and review requests.
Competitive Pricing Research for Smarter Selling on Amazon
Use Helium 10 or Jungle Scout to check what your competitors did last year — and what they’re planning this year. If Levi’s isn’t running a discount and you’re in fashion, maybe you don’t need 25% off.
Don’t burn the margin if your competition isn’t playing hard. But if they are — match it, or beat it. Especially if your goal is long-term rank gain.
Advanced Selling on Amazon Tactics for Reviews and Rank Boosts
Trying to break onto Page 1? Use Prime Day to do it. Offering 30–40% off, even if it’s a loss, can spike BSR and review counts.
If you gain 40–50 reviews and your listing hits Page 1, you’re now in a position to scale profitably through Q3 and into Q4.
Don’t measure success by profit on Prime Day. Measure it by the reviews you’ll have by August
That’s the mindset shift every seller needs.
FAQ
What’s the best strategy for selling on Amazon during Prime Day?
Plan across all four days, don’t overspend early, and split promotions into waves. Use pre-event discounts, Prime badges, and post-event follow-ups.
How do backend keywords help my Amazon listings?
Backend keywords let you index for related search terms without cluttering your listing. They boost visibility in Amazon’s search engine.
Is it worth offering 40% off during Prime Day?
Yes — if your goal is rank, visibility, and reviews. It may not be profitable short-term, but it pays off in long-term positioning.
How do I prevent Walmart promotions from hurting my Amazon sales?
Stagger your campaigns. Avoid deep Amazon discounts if Walmart plans to undercut you first. Separate inventory across platforms to stay agile.
Should I change my listings before or after Prime Day?
Do it before. Mid-event edits can cause indexing delays or confuse shoppers. Audit everything 2–3 weeks ahead of time.
Final Thoughts
Selling on Amazon is no longer about winning just on Prime Day — it’s about owning the entire customer journey. The sellers who dominate 2025 will be those who optimize every lever: listings, keywords, inventory, discounts, and remarketing.
Four days is a gift — and a challenge. Make sure you show up ready.
Velocity. Strategy. Sales. Let’s go.
