Velocity sellers logo
How to Maximize on Prime Day: Do’s and Don’ts of Amazon’s Holiday
November 21, 2023

Imagine a day when the world of online shopping turns into a grand festival when the digital aisles of Amazon are filled with deals so attractive they’re hard to resist. Welcome to Amazon Prime Day, a global shopping extravaganza that has redefined the e-commerce landscape.

Born in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has quickly evolved into an annual event that shoppers eagerly anticipate, and sellers meticulously prepare for. It’s a day when the ordinary becomes extraordinary, with deals spanning every imaginable category, from the latest tech gadgets and trendy fashion items to essential home goods and luxurious beauty products.

But Prime Day is not just about the consumers scoring big on their favorite items. It’s also a golden opportunity for sellers to enter the spotlight, attract a global audience, and witness their sales figures soar. It’s a day that can transform small businesses into popular and famous brands into market leaders.

So whether you’re a savvy shopper waiting to fill your cart with the best deals or an ambitious seller aiming to break new sales records, understanding Amazon Prime Day is your ticket to success. Ready to embark on this exciting journey? Let’s dive in!

Understanding Amazon Prime Day

Step into Amazon Prime Day, a shopping event that’s more than just a sale. It’s a grand spectacle, a carefully choreographed dance of commerce that turns the world of online shopping into a stage. This isn’t your run-of-the-mill clearance sale or an end-of-season discount spree. This is Prime Day, Amazon’s annual gala of deals and discounts, a unique phenomenon in the e-commerce cosmos.

Amazon doesn’t just ‘handle’ Prime Day – it crafts it with precision and creativity. Picture a vast digital landscape, teeming with deals that flash like shooting stars – here one moment, gone the next. These are the Lightning Deals, fleeting opportunities for shoppers to grab an incredible bargain. Then there are the Spotlight Deals, shining their light on top brands and popular items, beckoning shoppers with their irresistible allure.

But its exclusivity and scale truly set Prime Day apart from other sales events. It’s an exclusive party where only Amazon Prime members are on the guest list, making it not just a shopping event but also a membership drive. And it’s not confined to one country or region – this is a global extravaganza, transcending borders and time zones.

Prime Day is also a launchpad for innovation, allowing sellers to unveil their latest products to an eager global audience. It’s like a world fair for the digital age, where new ideas meet with anticipation.

Padlock and key
A padlock and key

Unlocking the Secrets of Amazon Prime Day: Strategies for Success

How Does Amazon Handle Prime Day

Logistics Excellence:

  • Amazon’s Prime Day isn’t just a shopping event; it’s a logistics symphony. The preparation begins long before the day, with Amazon orchestrating a perfectly choreographed inventory dance. Warehouses worldwide fill up with abundant products meticulously positioned to reduce delivery times to a bare minimum. To meet the expected surge in demand, Amazon hires additional staff and extends operational hours. What’s truly remarkable is their use of cutting-edge technology. Amazon employs advanced algorithms that analyze customer behavior to predict the items most likely to fly off the shelves. This predictive prowess ensures their inventory is meticulously tailored to match shoppers’ preferences.

Marketing Marvel:

  • But it’s not all about the nuts and bolts; Amazon’s marketing machine also goes into overdrive. Weeks ahead of Prime Day, they set the stage with teasers, sneak peeks, and tantalizing countdowns, creating an atmosphere of anticipation. Their email marketing campaigns are relentless, inundating the inboxes of Prime members with exclusive previews and early-access deals. Social media platforms light up with Prime Day promotions, and even Amazon’s voice-activated assistant, Alexa, gets in on the action by revealing exclusive deals for Echo device owners.

Amazon’s homepage undergoes a magical transformation as the big day draws near. It becomes a one-stop-shop for Prime Day deals, with the most enticing discounts on display. Lightning Deals flash every few minutes, and Prime members enjoy exclusive access to many offers, further incentivizing their membership. Amazon doesn’t stop there; they make the most of their streaming platform, Prime Video, by promoting content and deals related to the event.

In a nutshell, Amazon’s Prime Day success story is a blend of impeccable logistics and relentless marketing. It’s a testament to their unique ability to transform a shopping event into an unforgettable experience, where scoring a great deal becomes an adventure.

Mysterious cardboard box
A Mysterious Cardboard Box

Unveiling the Unmatched Magic of Amazon Prime Day

What’s Different About Amazon Prime Day?

Amazon Prime Day isn’t your typical shopping event; it’s a retail fiesta that promises an experience beyond the ordinary. Here’s why it’s so special.

Exclusive Deals Galore:

  • Imagine having access to a shopping extravaganza with exclusive deals and mind-blowing discounts across various products. It’s like Black Friday but exclusively for Amazon Prime members. You’ll find everything from cutting-edge electronics to trendy fashion and lifestyle products at prices that might widen your eyes with disbelief. These aren’t your standard discounts but exclusive bargains designed for Prime members. Consider it an invitation to a secret sale, where savings are boundless.

Early Access for Prime Members:

  • Prime Day doesn’t just open its virtual doors to everyone at once. It’s like having a VIP pass to the most coveted shopping event of the year. Prime members get early access, allowing them to snap up the best deals before the rest of the world even wakes up to the savings bonanza. It’s like getting the front-row seat at a blockbuster movie before anyone else. This early access doesn’t just save you money; it saves you time, making sure you’re first in line for the hottest deals.

Special Offers and Bundles:

  • But it’s not just individual discounts that make Prime Day shine. It’s the special offers and bundles that can elevate your shopping experience. Picture this: ‘Buy one, get one free’ deals on your favorite products or packages, including must-have accessories and new gadgets. It’s like getting a cherry on top of your ice cream, adding even more value to your purchase.

As a prime example, consider Amazon’s Echo Dot, which might be available at a regular price of $49.99. On Prime Day, it could be offered at an exclusive price of $19.99, a discount you won’t find elsewhere. Imagine the thrill of getting two for the price of one – that’s the kind of magic that Prime Day delivers.

What sets Amazon Prime Day apart isn’t just the deals; it’s the exclusive, early, and exceptional nature of these offers. It’s a shopping event that redefines how you experience retail therapy.

Mastering Amazon Prime Day: Strategies to Boost Sales

How to Increase Sales on Amazon Prime Day

For sellers, Amazon Prime Day isn’t just a sales event; it’s a golden opportunity to skyrocket your revenue. However, success comes with a well-thought-out plan. Here’s a comprehensive guide to help you optimize your Prime Day strategy and make the most of this shopping frenzy.

Early Planning and Inventory Management:

  • Think of Prime Day as your retail Super Bowl. To win, you need to start early. Research your product portfolio and identify items with a strong sales history or aligning with trending categories. These are your Prime Day heroes.
  • Once you’ve identified your star products, ensure your inventory is stacked sky-high. The worst thing that can happen on Prime Day is running out of stock. Amazon’s Forecast tool can be your secret weapon in making data-driven inventory decisions.

Competitive Pricing and Compelling Listings:

  • When Prime Day hits, your products need to be competitive, not just in quality but also in price. Shoppers are on the prowl for deals, so make sure your prices are attractive and competitive compared to similar products.
  • Furthermore, your product listings need to shine. High-quality images, engaging descriptions, and relevant keywords are your allies in standing out. For instance, if you’re selling a popular kitchen appliance, ensure your images showcase its features and quality and your description highlights its benefits.

Amazon PPC Advertising and Sponsored Products:

  • Amazon’s advertising tools are your best friends during Prime Day. Create targeted PPC campaigns to ensure your products appear in front of potential buyers.
  • Sponsored Products can give your items prime placement in search results. For example, if you’re selling fitness equipment, you can run sponsored product ads to ensure they appear at the top when shoppers search for gym gear.

Leverage Lightning Deals and Promotions:

  • Lightning Deals are like the fireworks of Prime Day. They create urgency and excitement. Create time-limited promotions that make shoppers click ‘Buy Now.’ For instance, if you’re selling electronics, offering a limited-time discount on headphones can encourage customers to act fast.
  • Bundles and discounts for buying multiple items are also powerful. If you sell beauty products, bundle together skincare items and offer a special discount when customers purchase the whole set.

By following these steps and applying them strategically to your product lineup, you can significantly boost your sales on Amazon Prime Day. Early planning, competitive pricing, compelling listings, savvy advertising, and enticing promotions are key. Prime Day is your stage; it’s time to shine and make the register ring.

Woman's hand holding piggy bank
A woman’s hand holding a piggy bank

Savings Potentials of Amazon Prime Day

What Can You Save on Amazon Prime Day

Amazon Prime Day isn’t just a shopping event; it’s a savings extravaganza that covers a wide range of categories. Here’s an in-depth look at where you can expect the best discounts and tips to maximize your Prime Day shopping adventure.

Categories with the Best Discounts:

  • Electronics Delights: Prime Day is a tech-lovers paradise. You can find impressive discounts on the latest smartphones, laptops, gaming consoles, and top-tier headphones. For example, that coveted high-end smartphone you’ve been eyeing might see a substantial price drop, allowing you to enjoy cutting-edge technology without breaking the bank.
  • Home and Kitchen Must-Haves: If you’ve contemplated upgrading your kitchen or home appliances, this is your moment. Coffee makers, air fryers, and even robotic vacuums often see significant price reductions. Imagine starting your day with a fresh brew from a discounted coffee maker or coming home to a sparkling clean house thanks to a reduced-price robotic vacuum.
  • Fashion Finds: It’s not just about gadgets; Prime Day offers remarkable clothing, shoes, and accessories deals. Popular brands often participate, ensuring you can refresh your wardrobe without draining your wallet. You could grab that stylish outfit you love for a fraction of the usual cost.
  • Beauty Bliss: Beauty and personal care products are often heavily discounted. Premium skincare items, cosmetics, and grooming essentials become even more affordable. Picture stocking up on your favorite skincare products with a wallet-friendly price tag.
  • Playtime Pleasures: Whether you’re shopping for kids or the kid in you, toys, board games, and video games are usually available with tempting discounts. Perhaps you’ve wanted to surprise your child with a new toy or indulge in gaming; Prime Day is the ideal time.

Tips to Maximize Savings:

  • Plan Strategically: Create a shopping list of needed items and set a budget. This will help you stay focused amidst the deals and avoid impulsive purchases.
  • Stay Informed: Keep an eye on Amazon’s ‘Upcoming’ deals section and enable notifications to be among the first to know about offers.
  • Act Swiftly: Lightning Deals are the hidden gems of Prime Day, but they’re gone in a flash. When you spot something you want, don’t hesitate; act quickly to secure the discount.
  • Bundle Up: Explore product bundles or ‘Buy One, Get One’ deals. These can significantly increase the value of your purchase. For instance, if you’re shopping for home improvement tools, look for essential accessories bundles.
  • Maximize Rewards: If you have an Amazon Prime Rewards Visa card, use it for Prime Day purchases. You can earn cashback and rewards, essentially getting a discount on your discount.

With these insights and strategies, you can maximize Amazon Prime Day and enjoy significant product savings.

Decision cubes showing "YES" and "NO"
Decision cubes showing “YES” and “NO”

Do’s and Don’ts for Amazon Prime Day Success

Amazon Prime Day is the ultimate opportunity for sellers to boost their business, but it requires a well-planned strategy. Here’s a comprehensive list of do’s and don’ts to ensure you make the most of this high-stakes shopping event.


  • Leverage FBA (Fulfillment by Amazon): Imagine Prime Day as a marathon and FBA as your reliable running shoes. Using Amazon’s FBA service ensures efficient order processing, reliable shipping, and access to Prime’s lightning-fast delivery. It’s like having a team of dedicated runners to meet the demand surge during Prime Day.
  • Optimize Product Listings: Your product listings are your storefront. Make them as inviting as possible. Your salesmanship tools include high-quality images, engaging descriptions, and the right keywords. For example, if you’re selling stylish sunglasses, ensure your product listings showcase their design and highlight UV protection and frame materials.
  • Plan and Prepare Early: Early birds get the worm, especially on Prime Day. Start your preparations months in advance, not just in inventory but also in developing a pricing strategy. Utilize Amazon’s inventory planning tools to make informed decisions. Imagine you’re orchestrating a grand performance; practice is vital to a flawless show.
  • Utilize Amazon PPC Advertising: Amazon PPC campaigns and sponsored product listings can be your promotional orchestra. They boost your products’ visibility, ensuring they’re in the spotlight. For instance, if you’re offering deals on fitness equipment, running a PPC campaign targeting fitness enthusiasts can bring them to your products.
  • Offer Lightning Deals: Think of Lightning Deals as the red carpet of Prime Day. These time-limited promotions can turn a regular shopper into a delighted buyer. Consider offering a Lightning Deal on your best-selling item, noise-canceling headphones. You’re not just offering a discount; you’re offering an experience.


  • Overcommit Inventory: Loading up on inventory is tempting, but overcommitting can lead to excessive stock after Prime Day. Careful inventory management is vital. Think of it as cooking a feast; you want to have a manageable amount of leftovers.
  • Neglect Advertising: Skipping Amazon PPC advertising during Prime Day is like a stage performance without the spotlight. Investing in advertising can significantly enhance your visibility, potentially driving more sales. Consider it as the director’s cues that guide the audience’s attention.
  • Ignore Price Competitiveness: Shoppers on Prime Day are searching for deals. Neglecting price competitiveness can make you invisible in the bustling marketplace. Keep your prices competitive; imagine you’re the neighborhood store offering the best deals.
  • Neglect Customer Service: During Prime Day, your customer service is under the spotlight. Ignoring customer inquiries or issues can lead to negative reviews. Responding promptly, addressing concerns, and ensuring a smooth shopping experience can turn buyers into loyal customers.
  • Assume You’re Ready Without Testing: Only assume everything is ready with a rehearsal. Test your promotions, product listings, and advertisements well in advance. It’s like a dress rehearsal for a theatrical performance. This ensures everything runs smoothly when the curtains rise on Prime Day.

Following these do’s and don’ts can significantly impact your success as a seller on Amazon Prime Day. By leveraging FBA, optimizing listings, and planning meticulously, you’ll be well-prepared for the rush of shoppers. Simultaneously, avoiding inventory overcommitment, neglecting advertising, or ignoring price competitiveness can save you from costly mistakes. Think of Prime Day as your grand stage; you can steal the show with the right script and performance.

Success Stories and Case Studies

The tales of triumph on Amazon Prime Day are the proof in the pudding – this event is a game-changer. Here are some captivating success stories and case studies that showcase how sellers harnessed the power of Prime Day to achieve remarkable growth.

  • The Tech Titan: A small electronics retailer decided to make a big splash on Prime Day. They unveiled exclusive discounts on their selection of top-notch Bluetooth headphones, knowing that tech enthusiasts were on the hunt for bargains. With strategic advertising campaigns, they ensured their deals were front and center. The result? A staggering 500% surge in sales compared to a typical day.
  • Kitchenware Crusaders: A family-owned kitchenware business decided to turn Prime Day into a launchpad for its brand. Their secret weapon? Irresistible bundles of their best-selling cookware. By crafting packages that included must-have kitchen items, they increased the average order value and witnessed an astounding 300% growth in sales over the Prime Day weekend.
  • Fashion Frenzy: A boutique fashion brand with an eye for style capitalized on Prime Day’s fashion-forward audience. They unveiled exclusive deals on their trendy clothing line, enhancing product listings with vibrant images and detailed descriptions. The result was a remarkable 250% boost in sales on Prime Day.

These case studies illustrate that Amazon Prime Day is an opportunity for sellers of all sizes to shine on a global stage. It’s not just a shopping event; it’s a platform for businesses to make their mark. Whether you’re in the tech, kitchenware, or fashion niche, the recipe for success includes early planning, enticing deals, and smart advertising. On Prime Day, the sky’s the limit for those who dare to dream big.

Seizing the Amazon Prime Day Goldmine

Amazon Prime Day isn’t just a shopping event; it’s a global phenomenon that opens doors to incredible opportunities for sellers and shoppers. As we wrap up this journey through the world of Prime Day, here’s a comprehensive recap of what you need to know to thrive on this epic day.

For Sellers:

  • Early Bird Catches the Deals: Early planning is the secret to seller success on Prime Day. Identify your star products well in advance, refine your product listings, and utilize Amazon’s advertising tools to ensure you’re front and center when the curtain rises. In the world of Prime Day, the early bird catches the worm.
  • FBA: Your Prime Day Wingman: Fulfillment by Amazon (FBA) is your most reliable ally. It guarantees efficient order processing and the swift delivery that Prime Day demands. Offering exclusive deals, bundles, and irresistible discounts can turn casual shoppers into loyal customers.
  • Compete to Win: Prime Day is a price war, and the most competitive prices often win. Shoppers prowl for the best deals, so ensure your prices are competitive and irresistibly attractive. Think of yourself as the champion in the ultimate price-match game.
  • Smart Inventory Management: The last thing you want post-Prime Day is an abundance of unsold inventory. Smart inventory management is the key. Ensure you have enough stock to meet the expected surge in demand without overcommitting.
  • Shine with Advertising: Stand out from the crowd with strategic advertising. Sponsored products and PPC campaigns are your tools to drive traffic and conversions. Imagine them as your spotlight on the Prime Day stage.

For Shoppers:

  • Plan, Plan, Plan: Successful shopping on Prime Day starts with a well-thought-out plan. Create a shopping list, set a budget, and mark your calendar for the big day. By doing so, you’ll be the strategic shopper who knows exactly what they need.
  • Chase Lightning Deals: Keep an eagle eye on Lightning Deals; they’re the gems of Prime Day. However, they’re available for a limited time, so grab those unbeatable bargains quickly.
  • Bundle Up for Savings: Bundles and ‘Buy One, Get One’ offers are your golden tickets to maximizing savings. Shop smart, and you’ll get more bang for your buck.
  • Cash in on Rewards: If you’re equipped with an Amazon Prime Rewards Visa card, remember to use it for extra cashback and rewards on your Prime Day purchases.

Amazon Prime Day is a grand stage for sellers and shoppers, and the possibilities are boundless. It’s not just an event; it’s an experience. The secret to a triumphant Prime Day is early planning. 

Whether you’re a seller gearing up for record-breaking sales or a shopper on the hunt for unbeatable deals, the mantra remains the same: Start your preparations early, mark your calendar with excitement, and immerse yourself in the magic of Amazon Prime Day.

What is Amazon’s Buy with Prime

Leave a Reply

Your email address will not be published.

Amazon Managed Services

With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


How To Become Unstoppable On Amazon

This field is for validation purposes and should be left unchanged.