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What is Amazon’s Buy with Prime
June 08, 2023

Are you an online seller looking to increase your sales and offer a more convenient shopping experience to your customers? Amazon’s Buy with Prime is the solution you need. In this article, we’ll explore what Buy with Prime is, how it works, and the benefits of using it for your e-commerce business.

Buy with Prime is a program offered by Amazon that allows online sellers to offer fast and free shipping to their customers. With Buy with Prime, sellers can tap into Amazon’s vast fulfillment network to offer customers the same fast and reliable delivery experience that Prime members enjoy.

How it works

To use Buy with Prime, sellers need to have inventory stored in an Amazon fulfillment center. Once the inventory is set up, sellers can add a Buy with Prime button to their website to inform customers that the product is eligible for fast and free shipping. When a customer clicks on the Buy with Prime button, Amazon handles the entire fulfillment process, from picking and packing to shipping and handling customer service inquiries.

“Seeing a 40% jump in conversion was astonishing to us. After adding Buy with Prime, we saw an immediate conversion lift, which is what any marketer, any brand, and any company wants. It helps us carry out our mission to reduce single-use plastic water bottle pollution.

Oliver Crane

Chief Operating Officer, Epic Water Filters

The benefits of using Buy with Prime

  • With Buy with Prime, customers get the same fast and free shipping experience that they’ve come to expect from Amazon. This familiarity can help build trust and loyalty with customers, leading to repeat business and positive reviews.
  • By offering fast and free shipping with Buy with Prime, sellers can build stronger relationships with their customers. This can lead to more positive feedback and word-of-mouth referrals, helping to grow your business.
  • Amazon handles the entire fulfillment process, from picking and packing to shipping and handling customer service inquiries. This means sellers can focus on growing their business without worrying about logistics.
  • Amazon recently announced a new integration with Big Commerce, making it easier for sellers using the platform to offer Buy with Prime to their customers.

What information does Amazon collect when you use Buy with Prime, and what is it used for?

At Buy with Prime, your account’s information is protected seriously. This includes contact information for your account users, product descriptions, inventory and pricing information, and order details. The secure system collects and stores data on Buy with Prime orders, including product name, quantity, and returns information. In addition, shopper engagement data is being analyzed to track how often products offering Buy with Prime are viewed, as well as the frequency of purchases and abandoned checkouts.

  • Account information – to communicate with you about Buy with Prime and to recommend other Amazon services that might interest you.
  • Buy with Prime order information – to process payments, fulfill customer orders, facilitate customer communication about orders, and provide returns and refunds.
  • Inventory and order information – to improve our fulfillment services for Buy with Prime merchants, FBA sellers, and Amazon. This helps us optimize network capacity and forecast inventory placement for efficient order fulfillment.
  • Merchants information – to understand how Prime members use Buy with Prime and its value as a Prime benefit. This information may also be used to inform the way it is being priced, promoted, and provided services related to Buy with Prime, such as Amazon Multi-Channel Fulfillment and the Prime program.
Online retailer driving website traffic through Buy with Prime integration.
 Online retailer leveraging Buy with Prime to attract a wider audience and increase website traffic.

Drive traffic with Buy with Prime

One of the biggest challenges for online retailers is getting traffic to their websites. But with Buy with Prime, you can tap into Amazon’s massive audience and drive traffic to your site. By adding the Buy with Prime button to your site, you’re offering a familiar shopping experience that customers already know and trust.

But that’s just the beginning. With Amazon’s marketing solutions, you can accelerate your growth and reach more engaged Amazon shoppers. For example, you can create ads featuring the Buy with Prime badge to engage shoppers on Facebook and Instagram. This is a powerful way to drive shopper interest in your products and build brand awareness.

Stand Out with Buy with Prime

In today’s crowded online marketplace, it’s more important than ever to stand out from the competition. That’s where Buy with Prime comes in. By offering fast, free delivery with the Buy with Prime badge, you give shoppers a compelling reason to choose your products over others.

To make the most of Buy with Prime, use the marketing toolkit provided by Amazon. This includes downloadable assets and brand guidelines you can use to engage Prime members across your marketing channels. By creating consistent, high-quality messaging across all your marketing channels, you can build brand recognition and trust with your audience.

“55% of shoppers say free shipping is the most important benefit when shopping online.”

Increase Purchase Confidence

Once you’ve captured a shopper’s attention and they’re browsing your site, it’s important to keep them engaged. With Buy with Prime, you can help shoppers validate their purchasing decision by displaying ratings and reviews from directly on your site. Shoppers can filter reviews by product star ratings and categories such as “top reviews” and “most recent.”

But that’s not all. You can also amplify your existing product reviews from to give shoppers more information about your Buy with Prime products. By displaying total rating counts, individual written reviews, verified purchase badges, and review dates on your Buy with Prime product pages, you’re giving shoppers all the information they need to make an informed decision.

 Four-step process for integrating Buy with Prime to offer a trusted delivery and checkout experience.
Seamless integration of Buy with Prime in four easy steps for enhanced delivery and checkout experience.

Add Buy with Prime to Your Site

If you have inventory in an Amazon fulfillment center, adding Buy with Prime to your e-commerce site is quick and easy. In just four steps, you can offer a delivery and checkout experience millions of shoppers trust. Here’s how:

  • Sign up and create your account
  • Link accounts and import products
  • Choose which products offer Buy with Prime
  • Create and install the button

That’s it! By adding Buy with Prime to your site, you’re tapping into the power of Amazon’s massive audience and giving shoppers a familiar, trusted shopping experience. And with the added benefits of fast, free delivery and authentic reviews from Amazon, you’re well on your way to building a loyal customer base and accelerating your growth.

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Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


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