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Content Is King On Amazon / Why You Need To Update Your Content
November 25, 2023

Imagine this: Every 60 seconds, 4.3 million YouTube videos are watched, 4.8 million posts are made on Facebook, and 500,000 tweets are sent on Twitter. Amidst this digital deluge, here are some eye-opening statistics:

Blogs with high-quality content receive 67% more leads. This is a clear testament to the principle that “Content is King”

Content marketing generates three times as many leads as traditional marketing, costing 62% less.

These staggering numbers underscore a fundamental truth in digital marketing: Content is King on Amazon. But it’s not just a catchy phrase; it’s the linchpin upon which the entire digital landscape pivots.

Content: The Backbone of Digital Success

Welcome to the digital era, where content isn’t merely a buzzword; it’s the lifeblood of online success. It shapes the narrative of brands, elevates them above the noise, and forges connections with audiences. Whether it’s the meticulously crafted blog post, the visually stunning Instagram story, or the persuasive email campaign, content is the secret sauce that powers effective digital marketing.

And when we step into the realm of e-commerce, where giants like Amazon reign supreme, the importance of content becomes even more apparent. Amazon’s success isn’t solely built on its vast product offerings; it’s equally fueled by the quality and relevance of the content surrounding those products.

But content’s influence extends beyond product listings; it also plays a pivotal role in shaping the effectiveness of advertisements and Vine campaigns. In the constantly evolving digital marketing landscape, content isn’t confined to product descriptions and brand narratives. Its influence extends far beyond, permeating the realms of advertising and Vine campaigns, leaving an indelible mark on their effectiveness and reach.

Additionally,High-quality content within advertisements can do more than catch attention; it can educate, entertain, and engage viewers. In a world inundated with ads, those that provide genuine value through informative content or captivating storytelling stand out. They capture the viewer’s interest and build brand trust and loyalty.

Likewise, Vine campaigns are a dynamic and visually captivating way to engage audiences. However, their success hinges on concise, impactful, and shareable content. It must convey a message or emotion that resonates with viewers in a few seconds. For instance clever, humorous, or emotionally resonant Vines have the potential to go viral, rapidly expanding your brand’s reach.

Content as the Driving Force in Digital Marketing

Overall in the digital marketing ecosystem, content isn’t a standalone entity; it’s the driving force behind successful advertising and Vine campaigns. Its ability to inform, entertain, and connect with audiences can set your brand apart in an increasingly competitive landscape. As we delve deeper into the digital realm, you’ll learn how content influences product listings and the broader marketing strategies that propel brands to unparalleled success.”

Types of Content for Amazon Success‘Content is King’ in Action

Amazon offers a rich palette of content options to elevate your product listings and amplify your brand presence. Moreover navigating and harnessing these diverse content types can be the linchpin for achieving success on the platform.

  • Main Images: Think of main images as your potential customers’ first glimpse of your product. These images must adhere to Amazon’s stringent guidelines, often featuring the product against a white background. However, within these constraints, there’s room for creativity. Captivating main images can significantly boost click-through rates and conversions, making them a cornerstone of your Amazon content strategy.
  • Infographics: Infographics are your secret weapon for visually compellingly conveying essential information about your product. These graphics combine images and text to simplify complex features, specifications, and benefits, making them easily digestible for shoppers. Infographics are ideal for highlighting key selling points and differentiating your product.
  • Lifestyle Images: While the main images provide a clear product showcase, lifestyle images take it further. They transport your customers into the world of your product by depicting it in real-life scenarios. These images help shoppers envision how your product can seamlessly integrate into their lives, providing a persuasive edge in their decision-making process.
  • Video Content: Video is the rising star on Amazon. Short product demonstrations or explainer videos offer an immersive experience that static images can’t match. You can showcase your product in action with a video highlighting its features and benefits. A well-crafted video can be a game-changer, fostering greater customer confidence and boosting conversions.
  • A+ Content/A+ Premium: A+ Content, previously known as Enhanced Brand Content, allows brand owners and vendors to create more immersive product descriptions. You can use A+ Content to include additional images, text, and multimedia elements, offering a more profound and engaging shopping experience. A+ Premium furthers this concept, providing even more customization options to tell your brand’s story effectively.
  • Brand Story: Your brand story is the heart and soul of your brand’s identity. It’s your chance to narrate the tale of your brand’s origins, values, mission, and unique selling propositions. A compelling brand story differentiates you from the competition and builds an emotional connection with your customers, fostering brand loyalty.
  • Storefront: Amazon Storefronts are the ultimate showcase for your brand within the Amazon ecosystem. They offer a customized, multipage shopping experience where you can feature your entire product range, brand story, and promotions. Storefronts are like your brand’s corner within the Amazon marketplace, allowing you to make a lasting impression on customers.

Mastering these content types is akin to wielding a set of powerful tools. By strategically utilizing each option, you can craft product listings that attract shoppers and persuade them to convert. Your content’s quality, relevance, and strategic placement can significantly impact your success on Amazon. Every image, word, and video matters in a platform as competitive as this, making your content strategy an essential element of your Amazon journey.

Why Content is the King

Unveiling the Majesty of Content:

In the vast digital realm, where competition is relentless, and attention spans are fleeting moments, the regal stature of content as the king becomes all the more apparent. Let’s explore why Range ascends the throne of the digital kingdom.

  • Defining the Concept: Within ever-evolving world of digital marketing, the phrase “Content is King” isn’t just a catchy slogan; it’s a fundamental guiding principle. This royal decree emphasizes that the quality and relevance of the content you create and share are not merely essential but paramount to your online success. Envision it as the unwavering North Star of your digital journey, a constant guiding force directing your efforts towards creating content that doesn’t just resonate but profoundly connects with your audience. It’s not merely about weaving words or crafting visuals; it’s about sculpting narratives and messages that shine brilliantly amidst the cacophonous digital backdrop.
  • The Bridge of Connection: Your content is the unyielding bridge spanning the vast chasm separating your brand from potential customers in the boundless sea of online information. It’s not just content; it forms the cornerstone of your online existence. This virtual handshake, often occurring within seconds, can sway visitors’ decisions — will they linger and explore or hastily depart? Your content takes center stage, orchestrating the opening act of this digital drama, and we all recognize the pivotal significance of those first moments in the digital realm.
  • Content Beyond Words: Moreover, Content transcends the confines of mere text. It encompasses a rich media tapestry, including captivating images, dynamic videos, enlightening infographics, engaging podcasts, and more. Each content you craft should have a clear purpose: educating, entertaining, inspiring, or persuading your audience. It’s a versatile and multi-faceted tool that empowers you to articulate your brand’s values, vocalize its distinctive identity, and leave an indelible mark on the digital canvas.
  • The Quest for Relevance: In a digital world where attention flits from one stimulus to the next, your content is a trusty compass, guiding your audience through the labyrinthine expanse of the online world. It must provide value and be a beacon that illuminates solutions, offers answers, delivers entertainment, and perfectly aligns with your target demographic’s ever-evolving interests and necessities. Relevance becomes the sacred key that unlocks the doors to capturing and retaining the discerning attention of today’s digital consumers.

Content in the Realm of Amazon:

This eternal truth resonates even more profoundly within the digital kingdom of Amazon, where most customers are driven by what they see. Your content on Amazon, from captivating product images to compelling descriptions, isn’t merely a recommendation; rather it’s the proclamation of your brand’s essence. Therefore, It must seize attention, captivate the senses, and harmonize seamlessly with the visual preferences of online shoppers. Here, the quest for relevance reigns supreme, underscoring the importance of aligning your content with the visual appetites of the e-commerce realm.

We uncover its profound significance in digital marketing by plunging deeper into content’s enigmatic and commanding reign. It’s not about content for the sake of content; it’s about crafting content that isn’t just purposeful but impactful, reigning as a true king in its own right.

Content: The Magnet, the Glue, the Catalyst:

  • Attraction and Engagement: Firstly, high-quality content possesses an irresistible magnetism. As a result,It’s the force that pulls visitors to your digital domain and compels them to explore further. Imagine your content as the grand entrance to your online world—enticing, welcoming, and impossible to ignore. In essence, it transforms casual browsers into engaged users. Whether it’s a captivating blog post, an attention-grabbing video, or a visually stunning infographic, content is the initial spark that ignites interest.
  • Fostering Engagement: Beyond mere attraction, content is the glue that binds your audience to your brand. When your content resonates with readers or viewers, it triggers a cascade of interactions. Consequently it prompts comments, sparks conversations, and encourages sharing. However this engagement isn’t just superficial; it’s the building block of lasting relationships. In essence , Your audience begins to see themselves as part of a community centered around your brand, sharing common interests, values, and goals.
  • Driving Conversions: But the role of content extends even further. It serves as the catalyst that drives conversions. Whether your goal is to sell products, gather leads, or educate, content is your persuasive ally. Specifically, It shapes perceptions, instills trust, and guides decision-making. For example, the informative product description convinces a hesitant shopper, the comprehensive guide positions you as an industry authority, and the compelling story compels action. Ultimately, content takes the curious and transforms them into customers.
  • Content Variety: Importantly, content is not confined to one format. Rather, It’s a versatile tool, adaptable to the diverse preferences of your audience. Whether through written articles, captivating videos, eye-catching images, informative podcasts, or interactive infographics, the content speaks to your audience in the language they prefer. This diversity ensures that your message reaches far and wide, engaging a broad spectrum of individuals.

The magnetic pull, the bonding glue, and the catalytic force of content make it a true monarch in digital marketing. To emphasize, It’s not merely words on a page or images on a screen; it’s the life force that breathes vitality into your brand’s online presence. In a world where attention is the most sought-after currency, content is the treasure chest that holds the keys to your audience’s hearts and minds.

Numbers Don’t Lie: The Statistical Proof That Content is King

Statistical Power: Let’s delve deeper into the persuasive power of statistics and real-world success stories that underscore the paramount importance of content.

  • Lead Generation: According to HubSpot, companies that regularly publish blog content generate 67% more leads than those that don’t prioritize content. Additionally, This statistic speaks volumes about the lead-generating prowess of content marketing. It’s not just about creating content for the sake of it; it’s about creating content that magnetically attracts potential customers to your digital doorstep.
  • Cost-Effectiveness: Equally astounding, research by Demand Metric reveals that content marketing costs a mere fraction of traditional marketing, totaling only 38% of the expenses. Despite this cost efficiency, content marketing delivers nearly three times as many leads. Moreover, These figures underscore the cost-effectiveness of content marketing and its potential for exceptional return on investment (ROI).

Real-World Success: Numbers aside, let’s turn to real-world success stories that validate the reign of content, including its paramount importance in the realm of Amazon:

  • Amazon’s Impact: In the sprawling realm of Amazon, where hundreds of millions of active customers and millions of sellers converge, content’s significance cannot be overstated. Let’s explore real-world success stories and statistics that underscore the pivotal role of content.
  • Product Image Appeal: Product images play a pivotal role on Amazon, where visual content reigns supreme. On average, listings with high-quality images receive 94% more views than those without. Additionally, zooming into images to see product details is an expected shopper behavior, underlining the importance of visually appealing content.
  • Product Descriptions Matter: Convincing product descriptions is essential. An estimated 84% of Amazon customers consider product descriptions extremely or very important when purchasing. Detailed and persuasive reports can significantly impact conversion rates.
  • User-Generated Content: Amazon leverages user-generated content through customer reviews and ratings.For instance, an astonishing 91% of consumers read online reviews, and the presence of positive reviews can increase conversion rates by up to 270%.
  • A+ Content and Brand Story: For established brands on Amazon, leveraging A+ Content and Brand Story features can make a substantial difference. A+ Content can lead to an average increase in sales of 3-10%. In addition, the Brand Story feature provides brands with a unique opportunity to create immersive narratives and enhance their content to engage customers.
  • Visual Content Drives Engagement: Including videos in product listings can increase conversion rates by 80%. Video content offers a dynamic and engaging way to showcase products, making it a valuable asset in the Amazon ecosystem.

The Content Revolution: These statistics and success stories underscore the critical role that content, encompassing images, descriptions, reviews, and enhanced content features, plays in Amazon’s digital marketplace. Optimizing your content in this highly competitive environment is essential for attracting and converting customers on the e-commerce giant Amazon. It’s a transformative force that can elevate your brand from obscurity to prominence, making it the undeniable king of the digital domain.

Hand holding a card with the word "content" and a crown
The Royalty of Content: Hand Holding a Card with “Content” and a Crown

Why Do People Say Content is King?

Tracing the Origins: How “Content is King” Became the Mantra of Digital Marketing

  • The Birth of a Phrase: Picture this: It’s 1996, and the internet is still a digital frontier ripe with possibilities. Amid this digital upheaval, Bill Gates stepped forward with a prediction that would echo through the corridors of cyberspace. He declared, “Content is King.” Little did he know that these three words would become a mantra for digital marketers worldwide. Gates foresaw that content would be where the real digital gold lay, and boy, was he right. Fast forward to today, and those words are etched into the very DNA of digital marketing.

Exploring the Rationale: The Alchemy of Valuable and Relevant Content:

  • The Value of Relevance: Why has “Content is King” become more than just a catchphrase? The answer lies in the alchemy of valuable and relevant content. It’s not about overwhelming the digital landscape with an avalanche of content; it’s about creating pieces that matter. Valuable content educates, entertains, or solves problems – it brings genuine value. Relevance ensures your content syncs perfectly with your audience’s interests and questions. It’s like showing up with an umbrella when it’s raining; it’s addressing what truly matters to your audience.

Exemplifying Success Stories: Tales from the Content Frontier:

  • Trailblazers in Content Marketing: Let’s journey through the content frontier with captivating success stories. Consider Buffer, the social media management platform. Their blog isn’t just any blog; it’s a treasure trove of in-depth guides and actionable advice on social media. It’s an academy of learning for digital marketers. Their secret? Creating valuable and relevant content that positions them as the go-to authority in their niche, attracting an army of loyal users.
  • The Power of Storytelling: Now, let’s detour to Airbnb’s content strategy. It’s not just about finding a place to stay but about embarking on an adventure. Airbnb’s content doesn’t showcase mere listings; it’s a gallery of experiences, cultures, and wanderlust. Through engaging storytelling, Airbnb has transformed itself from a booking platform into a global travel brand. They’ve tapped into the emotional pulse of their audience, forging connections that go far beyond reservations.
  • Thought Leadership: Finally, let’s meet Neil Patel, the maestro of digital marketing. His content isn’t just content; it’s a treasure chest of knowledge. With comprehensive guides, insightful blog posts, and educational videos, Neil has established himself as a digital marketing guru. He built a dedicated following through consistent, valuable, and relevant content and cemented his status as a thought leader.

Embracing ‘Content is King’: These tales from the content frontier illuminate the tangible rewards of embracing the “Content is King” creed. It’s more than a catchy phrase; it’s a roadmap to digital success. It is about creating content that resonates deeply with your audience, delivering value and relevance that sparkles in the digital galaxy. It’s a journey where the destination is marked by brand loyalty, authority, and triumph in the digital age.

Hand examining the word "Content" through a magnifying glass
Uncovering the Significance: A Hand Examines the Word “Content” Through a Magnifying Glass

Why is Content So Important?

Building Brand Awareness and Trust: The Power Couple of Success

Content is the foundation for building your brand’s authority. Think of your brand as a seasoned sage in your industry and content as the ancient scrolls of wisdom it imparts. It’s not just about digital dressing; content is the bedrock on which your brand’s authority stands. By consistently delivering insightful, accurate, and valuable content, you’re not just telling your audience you’re an expert but proving it.

Trust is the currency of the digital age. In the fast-paced digital realm, trust speaks the loudest. When your content consistently delivers on its promises, it sows the seeds of trust. This trust, in turn, blossoms into brand loyalty, a treasure more valuable than gold in the fiercely competitive digital landscape.

Influencing Search Engine Rankings: The SEO Symphony of Content

Picture SEO as a graceful dance, with content leading the way. Search engines like Google hold a special place in their hearts for websites that serve fresh, valuable, and relevant content. High-quality content is the crown jewel of SEO, earning your website a prime spot on the search engine’s red carpet. When your content aligns with what users seek, search engines take notice, giving your visibility and credibility a significant boost.

However, it’s not just about keyword stuffing. SEO has evolved into an art involving understanding user intent, optimizing for mobile users, and providing a seamless user experience. Content that excels in these areas becomes the shining star, drawing organic traffic and potential customers like moths to a flame.

Nurturing Customer Relationships and Loyalty: The Content Connection

Imagine content as the digital lifeline that keeps you eternally connected with your audience. You stay in their hearts and minds long after that initial ‘ hello ‘ through newsletters, blog posts, lively social media updates, and clever email campaigns. Content becomes a conduit for consistently providing value and solutions, nurturing brand loyalty.

Furthermore, content creates a valuable feedback loop. Through comments, shares, and engagements, you’re not just broadcasting; you’re listening. This digital dialogue gives you precious insights into your audience’s desires, pain points, and wishes. Armed with this treasure trove of information, you can fine-tune your products, services, and content to serve your customers better. It’s a dynamic process that strengthens the connection between you and your audience in the ever-evolving digital landscape.

Chess King and Queen with Crowns
A Royal Chess Match: King and Queen with Crowns

Content is King, but Advertising is Queen

Introducing the Royal Duo: Content and Advertising

Let’s unravel the royal court of digital marketing, where content sits on the throne, resplendent in its crown. But wait, who’s this by its side, equally majestic and powerful? It’s none other than Advertising, the regal partner without whom content’s reign would be incomplete. In this grand theater of digital marketing, content takes the spotlight, but Advertising is the brilliant supporting actor. Picture content as a compelling script; without a stellar cast and an eager audience, its brilliance remains hidden. Together, content and Advertising create a captivating performance in the digital arena.

Unlocking the Power of Effective Advertising Strategies

Imagine your content as a precious gem, dazzling and brimming with potential. Effective Advertising strategies are the keys to unlocking its brilliance. Even the most exceptional content risks languishing in obscurity without a well-thought-out Advertising plan. It’s akin to having a masterpiece locked in a vault; the world remains oblivious to its Existence. Advertising is not merely tossing your content into the digital sea and hoping for a wave of attention. It’s a finely tuned symphony involving meticulous planning, selecting the proper stages, and perfect timing. It’s the art of placing your content where your audience naturally gathers, ensuring it’s there when they crave answers or entertainment.

Let’s turn to the stories of triumph in content Advertising, where brands turned their content into digital legends. Consider Blendtec, a blender manufacturer who took YouTube by storm with its “Will It Blend?” video series. By strategically distributing content showcasing their blender’s prowess in blending everything from iPhones to golf balls, they reached millions and significantly increased their sales. It’s a tale of incorporating humor, innovation, and shareability into a recipe for content success.

And who can forget the Dollar Shave Club’s viral video campaign? Their humorous and relatable content was shared and celebrated across social media. With millions of views, they catapulted their brand into the spotlight, leaving an indelible mark on digital marketing.

These stories aren’t just about content but about content that found its audience through strategic Advertising. It’s not just about creating exceptional content; it’s about ensuring it reaches its intended audience, maximizing its impact, and ultimately basking in the rewards of a well-executed content Advertising strategy. Advertising may be queen in this royal court of content, but together, they rule the digital kingdom.

Balance board as a metaphor for balancing content and advertising
Finding Equilibrium: A Balance Board as a Metaphor

Balancing Content and Advertising

Harmony in Action: The Symbiotic Dance of Content and Advertising

Successful marketing, content, and Advertising are like dance partners performing in perfect sync. Think of content as the choreography, the well-thought-out moves, and Advertising as the grand stage that amplifies those moves. They rely on each other for a spectacular performance. Your content is the substance, the message, and the story you want to tell. But Advertising gives your story wings, carries it to your audience, and makes it resonate. Like a perfect pirouette without effective Advertising can be lost in the digital crowd, impeccable Advertising without meaningful content is an empty spectacle. To master the art of digital marketing, you must balance these partners, ensuring they move in sync to captivate your audience.

Crafting the Crown Jewel: Tips for High-Quality Content:

Crafting content for a king or queen begins with understanding your audience like a skilled dancer knows their partner’s every step. Know their desires, pain points, and questions. Address these with valuable insights, engaging storytelling, and solutions. Aim for clarity and brevity; concise content reigns supreme in the age of information overload. 

Leverage multimedia elements like visuals and videos to enhance engagement, as varied movements and expressions enrich dance. Remember the power of authenticity; let your brand’s personality shine like a dancer’s unique style. Lastly, consistency is key. Regularly produce content that aligns with your audience’s interests, fostering anticipation and loyalty.

Navigating the Royal Path: Insights into Effective Content Advertising

Effective content Advertising involves a strategic choice of channels and tactics, like a dance routine adapted to the dance floor. Social media platforms like Facebook, Instagram, and LinkedIn offer vast reach. Email marketing can establish a direct line of communication, similar to how dancers communicate through subtle cues. Content syndication on reputable websites can expand your audience, just as partnering with other dancers can introduce you to new audiences.

Consider paid advertising through Google Ads or social media ads to boost visibility, like a grand performance under the spotlight. Explore influencer partnerships for an authentic reach akin to guest dancers joining your act. Keep an eye on emerging trends and technologies, such as podcasts or interactive content, as you adapt your routine to the latest styles.

Remember the importance of SEO to enhance organic discoverability, much like the dance moves that set you apart from the crowd. Ultimately, the proper Advertising channels and strategies depend on your audience and goals, so adapt and refine your approach as needed, just as dancers adjust their routines to the venue and audience.

In digital marketing, one thing remains abundantly clear: Content is king. We’ve journeyed through the digital landscape, uncovering the profound impact of content on brand authority, SEO rankings, and customer relationships. From the origins of “Content is King” to real-world success stories, we’ve seen how content can reign supreme in the ever-evolving digital kingdom.

The Royal Partnership of Content and Advertising

Yet, we’ve also learned that content doesn’t rule alone; it thrives in tandem with Advertising. The dynamic duo of content and Advertising creates a digital spectacle that captures audiences’ hearts and minds. Just as a dance needs both choreography and a stage, content needs Advertising to amplify its message.

A Royal Call to Action: Embracing the ‘Content is King’ Doctrine for Digital Marketing Success

So, as you navigate the vast digital landscape, remember this royal decree: prioritize content creation and Advertising. Craft content that resonates with your audience, engage them with authentic storytelling and keep the rhythm consistent. Then, ensure your masterpiece finds its stage through strategic Advertising. Social media, email marketing, syndication, and paid advertising are your allies in this digital dance.

Know that in the marketing world, the crown of success rests upon the heads of those who master content and Advertising. So, step onto the digital stage, create content fit for a king, and let Advertising be the spotlight illuminating your path to digital glory.

Effective Amazon Listing Optimization: Best Practices for Success

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Amazon Managed Services

With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


How To Become Unstoppable On Amazon

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