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What is Amazon Vine and how to use it
August 17, 2023

Amazon Vine is a program that invites select Amazon customers to receive free products in exchange for their honest, unbiased reviews. Vine reviews are featured prominently on Amazon product pages, making them a valuable source of information for potential customers. Positive Vine reviews can help boost a product’s ranking on Amazon and increase sales.

In recent years, Amazon Vine has become increasingly important for launching new products. With so many products competing for attention on Amazon, getting positive reviews early on is more important than ever. Vine reviews can give your product a head start and give potential customers the confidence to buy. These reviews serve as social proof, assuring consumers that the product is reliable and high-quality.

In an era where online shopping is the norm, reviews have become a crucial factor in the decision-making process for buyers. They provide insights into the real-world experiences of other customers, helping shoppers make informed choices. Amazon Vine reviews, in particular, hold significant weight due to their impartial nature and the fact that trusted reviewers generate them.

Moreover, the positive impact of Vine reviews goes beyond individual product pages. They can contribute to an overall increase in a brand’s reputation and credibility on the platform, fostering trust among potential customers. Brands that consistently receive favorable Vine reviews are often seen as more reliable, which can lead to higher customer loyalty and repeat purchases.

In essence, Amazon Vine not only benefits individual product launches but also plays a pivotal role in shaping the perception of brands on Amazon. It underscores the crucial role that customer feedback and reviews play in the dynamic world of e-commerce, where the opinions of fellow shoppers can significantly influence purchasing decisions.

Getting your Vine reviews right is essential for a successful product launch. Here are some tips for getting positive Vine reviews:

  • Provide your Vine reviewers with high-quality products and clear instructions. Ensure that your products are well-made and that your reviewers have everything they need to test them.
  • Respond to your Vine reviewers’ feedback promptly and professionally. Take their feedback seriously and address any concerns they may have.
  • Be patient. It can take some time for Vine reviews to start appearing. Keep going even if you don’t see any reviews right away.

Following these tips can increase your chances of getting positive Vine reviews and boosting your product’s sales.

Getting positive Vine reviews

Getting positive Vine reviews can offer several benefits for sellers.

  • Increased product ranking: Vine reviews are featured prominently on Amazon product pages, making them a valuable source of information for potential customers. Positive Vine reviews can help to boost a product’s ranking on Amazon and increase its visibility to more shoppers. For example, a study by Marketplace Pulse found that products with positive Vine reviews were more likely to rank higher on Amazon than products with negative or no checks.
  • Boosted sales: Positive Vine reviews can also lead to increased sales. When potential customers see positive reviews from other shoppers, they are more likely to be confident in purchasing. 
  • Enhanced credibility: Positive Vine reviews can help to strengthen the credibility of a product and its seller. When potential customers see that a trusted community of Amazon shoppers has reviewed a product, they are likelier to believe it is high quality and worth buying. A study by Bazaarvoice found that 88% of consumers trust online reviews as much as they trust recommendations from friends and family.

Creating Vine-worthy content

A laptop and pen with the words "Content is king" written on the laptop screen.

To create Vine-worthy content, it is essential to ensure that your product is well-made and meets the needs of your target audience. You should also take high-quality photos and videos of your product and write clear and concise product descriptions. Additionally, being responsive to your Vine reviewers’ questions and feedback is vital.

Here are some specific examples of how to create Vine-worthy content:

  • If you are selling a new type of baby carrier, make sure that it is comfortable for both the baby and the parent and that it is easy to use. Take photos and videos of the baby carrier used in different settings, and write a product description highlighting its features and benefits.
  • If you are selling a new coffee maker, make sure it makes a great cup quickly and easily. Take photos and videos of the coffee maker in action, and write a product description that explains how it works and why it is the best coffee maker on the market.
  • If you sell a new fitness tracker, ensure it is accurate and easy to use. Take photos and videos of the fitness tracker, and write a product description highlighting its features and benefits.

By following these tips, you can create Vine-worthy content that will impress your Vine reviewers and help you get positive reviews for your product.

Getting your Vine reviews noticed

Man sharing Vine reviews on social media.

In addition to creating Vine-worthy content, leveraging Amazon Posts can significantly boost the visibility of your Vine reviews. Here are some strategies to enhance your Amazon Vine reviews’ visibility:

Share on Amazon Posts: Amazon Posts is an effective tool for sharing your product-related content with a broader audience. It allows you to create visually appealing posts with images, videos, and captions, showcasing your Vine reviews. When shoppers browse products on Amazon, they may come across your posts, increasing their chances of reading your Vine reviews.

Utilize social media: Beyond Amazon, extend your reach by sharing your Vine reviews on social media platforms like Facebook, Twitter, and Instagram. Cross-promotion can help you tap into different audiences and encourage engagement with your reviews.

Incorporate relevant hashtags: When sharing Vine reviews on social media, include relevant hashtags to increase discoverability. Consider using popular tags like #amazonvine, #newproduct, and #productreview, along with niche-specific hashtags related to your product category.
Engage with positive reviews: Positive Vine reviews deserve your attention. Show appreciation to the reviewers by responding promptly, thanking them for their feedback, and expressing your enthusiasm for their positive experience. You can also take the opportunity to ask if they have any additional feedback or suggestions for your product. This engagement fosters a positive relationship with customers and encourages others to leave reviews.

Responding to negative Vine reviews

While managing your Vine account, you may encounter the occasional negative review. It’s important to remember that these instances are relatively uncommon. Most reviews you receive are likely above 3 stars, reflecting customers’ positive experiences with your products or services. However, when you come across a negative Vine review, it is crucial to respond professionally and helpfully.

Tips for responding to negative Vine reviews:

  • Stay calm and professional. It is important not to get defensive or angry when responding to negative reviews.
  • Acknowledge the reviewer’s concerns. Even if you disagree with the reviewer’s assessment, it is crucial to acknowledge their concerns. This shows that you are taking their feedback seriously.
  • Offer a solution. If the reviewer is unhappy with your product, offer them a solution. This could be anything from a refund to a replacement product.
  • Learn from the experience. Use the negative Vine review as an opportunity to learn and improve your product. What could you have done differently to avoid the negative review?

Additional tips for getting the most out of Amazon Vine:

Additional tips for getting the most out of Amazon Vine.
  • Ensure your product is well-made and meets the needs of your target audience. Vine reviewers are likelier to give positive reviews to products they are impressed with.
  • Take high-quality photos and videos of your product. Visual content is a powerful way to engage potential customers and make them want to learn more about your product.
  • Write clear and concise product descriptions. Your product descriptions should be informative and easy to read. They should also highlight the benefits of your product and why potential customers should buy it.
  • Be responsive to your Vine reviewers’ questions and feedback. Vine reviewers are more likely to give positive reviews if they feel they are being heard and their feedback is taken seriously.
  • Respond to negative Vine reviews in a timely and professional manner. This shows potential customers that you are committed to providing a quality product and customer service.

In modern e-commerce, Amazon Vine is a valuable tool for sellers seeking positive product reviews. The program extends exclusive invitations to discerning Amazon customers, inviting them to experience products at no cost in exchange for their candid and impartial feedback. These Vine reviews occupy a prominent position on Amazon’s product pages, serving as an invaluable wellspring of information for potential buyers.

The influence of positive Vine reviews extends beyond mere consumer insights, as they contribute to elevating a product’s ranking on Amazon and boosting sales. This program presents a remarkable avenue for products to capture the attention of potential customers, kindling a positive buzz around brands and enhancing the overall quality of offerings. In navigating the multifaceted world of e-commerce, Amazon Vine shines as a beacon of authenticity, ushering forth a symbiotic relationship between sellers and consumers, where genuine reviews stand as a testament to a product’s value, credibility, and potential for success.

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Amazon Managed Services

With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


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