Vendor Cental to Seller Cental Migration

Transition from Amazon Vendor Central to Seller Central Without Losing Momentum

Expert Guidance for a Seamless Migration from 1P to 3P to Maximize Your Revenue and Optimize Seller Central Success

A Few of the top Brand that trust velocity's expertise

Amazon Announces Mass Termination of 1P Accounts

Amazon has announced its mass termination of Vendor Central accounts for small vendors, leaving thousands of businesses scrambling to adapt to Seller Central. Without the right strategy, this shift could mean loss of sales, operational confusion, and missed opportunities.

We Can Help

As the leading expert in Vendor Central to Seller Central migrations, our agency has helped over [insert number] of vendors just like you seamlessly transition their operations while increasing sales and efficiency. We offer a free migration analysis & success plan, customized to ensure you make the most of this move.

Why Trust Us with Your Amazon Vendor Central to Seller Central Migration?

Proven Expertise: We’ve helped many Amazon Vendor Central Sellers profitably transition to Seller Central with the least possible interruption in sales velocity.
End-to-End Guidance: From setting up your Seller Central account to optimizing FBA logistics, we handle every aspect of the migration.
Data-Driven Results: We use our proprietary migration strategies to ensure you maintain—and even grow—your current Amazon sales.
Tailored Plan: Every business is unique, and we’ll create a detailed, step-by-step migration plan designed specifically for your operations.

Don’t Risk Your Amazon Sales! The Deadline for Your 1P Account Termination is November 9, 2024. Start your migration today to avoid downtime.

Customer Satisfaction is the Key to our Success

“We experienced 3000% growth in two years when working with Velocity Sellers. Their Vendor Central + Seller Central hybrid led to explosive growth for us.” Halo | Zagg

"Thanks to Velocity Sellers, we have quadrupled our sales in less than a year. Our Account Manager has given us the tools to consistently grow our sales each month and handles our day-to-day in Seller Central. We’ve also been able to use Velocity Sellers as a resource for new product research. Understanding the competitive landscape on Amazon has helped us make informed decisions on the types of new products we should bring to the platform."

“In one year on Seller Central, under Velocity Seller’s management, we grew 250% and lowered our ACOS by 12%. They also helped us overcome issues with Amazon search, designed high-quality A+ pages and store pages. Our brand awareness and search results have never been higher.”

“Our ACOS was lowered to 9% with Velocity Sellers, plus we had 450% growth in 3 years on Vendor Central. Our brand protection was increased, and we’ve overcome our competition in a very competitive category.”

“In three short months, we tripled our sales. We couldn’t be happier with our Rep, who seems more like a business partner with excellent ideas and advice, guiding us every step of the way.”

Succeed With Velocity

We’ve empowered numerous Amazon sellers to boost their sales and profits and benefit from our experience and expertise.

Average Margin Maintenance

Maintain or exceed margins compared to other channels.

80 %

Negotiation Duration

1-3 Months Typical duration for annual vendor negotiations.

1- 6

Growth Target Range

Percentage of vendors aiming for this growth post-transition.

0- 20 %

What to Look for in an Amazon Agency to Handle Your 1P to 3P Migration

Migrating from Vendor Central (1P) to Seller Central (3P) offers both challenges and opportunities. To ensure a smooth and profitable transition, choosing the right Amazon agency is critical. Here are the essential factors to consider when selecting an agency for your 1P to 3P migration:

1. Deep Understanding of the 1P to 3P Differences

Why it matters: Vendor Central (1P) offers advantages like owning the Buy Box, faster scalability, and external customer acquisition through Amazon’s marketing efforts. However, it also comes with drawbacks like price control, poor reporting, and unpredictable ordering.
What to look for: Choose an agency that understands the benefits and drawbacks of both models. They should have expertise in helping businesses retain the benefits of Vendor Central while maximizing the control and profitability of Seller Central.

2. Custom Strategy for Your Unique Business Needs

Why it matters: One-size-fits-all approaches don't work when transitioning from 1P to 3P. Seller Central offers more control, but it also requires hands-on management and thoughtful strategy, especially for pricing, inventory, and logistics.
What to look for: Look for an agency that will craft a tailored migration plan based on your specific assortment, margin targets, and operational requirements, rather than using a generic approach. This ensures your full catalog is represented, pricing strategies are maintained, and your brand thrives on the platform.

3. Expertise in Seller Central Pricing & Advertising

Why it matters: In Seller Central, you control pricing, including MAP, discounts, and clearance. To take full advantage, you need a strong pricing and advertising strategy that balances higher margins with competitive pricing.
What to look for: Make sure the agency has experience optimizing pricing strategies and advertising campaigns in Seller Central. They should be able to navigate the complexities of repricing, and leverage Amazon’s enhanced advertising tools to drive more profitable sales.

4. Proven Inventory & Fulfillment Optimization

Why it matters: One of the benefits of Vendor Central is Amazon’s control over inventory and fulfillment, but this comes at the cost of flexibility and predictability. In Seller Central, you manage your own stock and fulfillment, giving you more control but also more responsibility.
What to look for: Find an agency that specializes in inventory management, FBA (Fulfillment by Amazon), and logistics solutions. They should help you maintain optimal stock levels, prevent out-of-stocks, and ensure smooth fulfillment for a better customer experience.

5. Advanced Reporting & Data Transparency

Why it matters: One major advantage of Seller Central is access to better reporting, allowing for more transparency into expenses, profitability, and sales trends. Vendor Central often provides limited data and historical performance insights.
What to look for: Choose an agency that excels in data analysis and reporting. They should use Seller Central’s reporting tools to track performance metrics in real-time and offer insights into improving your profitability and operational efficiency.

6. Compliance with Amazon's Guidelines

Why it matters: Both Vendor Central and Seller Central have strict guidelines, but Seller Central requires more attention to detail with compliance, customer service, and product listings. Missteps can result in suspension, listing removals, or account issues.
What to look for: Your agency should be well-versed in Amazon’s policies and able to help you navigate compliance challenges related to MAP violations, third-party sellers, customer service, and listing management.

7. Post-Migration Support & Growth Strategy

Why it matters: The migration is just the beginning. After the switch, you’ll need ongoing optimization to stay competitive, manage costs, and scale effectively in Seller Central.
What to look for: Ensure the agency offers comprehensive post-migration support. This includes continuous monitoring of product listings, optimization of ads, handling customer service, and keeping your business in line with Amazon’s ever-evolving platform.

8. Transparent Communication & Pricing

Why it matters: The migration from 1P to 3P can be complex, and you’ll want to be informed throughout the process. Transparent pricing ensures there are no surprises and helps you manage costs.
What to look for: Choose an agency that provides clear communication and upfront pricing. You should have a dedicated point of contact for updates and clarity on what’s included in the service package.

Why Partner with Us for Your 1P to 3P Migration?

Our team specializes in helping businesses make the most of the Seller Central platform, offering:

Ready to Take Control of Your Amazon Business?

Get in touch for a free 3P migration analysis and learn how we can help you transition smoothly from Vendor Central to Seller Central, while growing your brand and boosting your profits.

This revised version emphasizes both the benefits and challenges of moving from 1P to 3P, helping potential clients recognize the value of selecting the right agency for their transition. It aligns with Hormozi’s strategies by focusing on providing value upfront, while offering clear benefits that address the client’s pain points.

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Transition from Amazon Vendor Central to Seller Central Without Losing Momentum

Expert Guidance for a Seamless Migration from 1P to 3P to Maximize Your Revenue and Optimize Seller Central Success

A Few of the top Brand that trust velocity's expertise

Amazon Announces Mass Termination of 1P Accounts

We Can Help

Why Trust Us with Your Amazon Vendor Central to Seller Central Migration?

Customer Satisfaction is the Key to our Success

Succeed With Velocity

Average Margin Maintenance

Maintain or exceed margins compared to other channels.

Negotiation Duration

1-3 Months Typical duration for annual vendor negotiations.

Growth Target Range

Percentage of vendors aiming for this growth post-transition.

What to Look for in an Amazon Agency to Handle Your 1P to 3P Migration

1. Deep Understanding of the 1P to 3P Differences

2. Custom Strategy for Your Unique Business Needs

3. Expertise in Seller Central Pricing & Advertising

4. Proven Inventory & Fulfillment Optimization

5. Advanced Reporting & Data Transparency

6. Compliance with Amazon's Guidelines

7. Post-Migration Support & Growth Strategy

8. Transparent Communication & Pricing

Why Partner with Us for Your 1P to 3P Migration?

Ready to Take Control of Your Amazon Business?

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Velocity Sellers | Seller Consultants for Amazon | 12 Pond View Court Jericho, NY 11753

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