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Three Big Back-End Problems For Amazon Seller Central Users
April 14, 2019

You’re not brand new to Amazon, and yet…

You find yourself STUCK.

And if you can’t get someone at Amazon on the phone, what should you do?

You’ve come to the right place! Here’s an in-depth look at three common roadblocks Amazon Seller Central users face.

TROUBLE WITH VARIATIONS YOU THOUGHT YOU HAD THE HANG OF

Let’s say you have many colors of the same backpack and you want all of them to show up on the same listing. You’ve done this with other products; but this time it’s more difficult.

Problems For Amazon Seller Central Users

First, let’s go back to basics:

  1. The Parent Listing: This listing serves as the foundation for your child listings (your product’s variations) and an ASIN is created (Amazon Standard Identification Number). Think of it as the ‘Home Page’ Amazon uses to link your variations together.
  2. The Child Listings: In this case, it’s the different colors/patterns of backpacks. On the backend of the parent listing, there’s a ‘Variations’ tab that allows you to put in other colors and vital info, including the UPC or EAN for each variation.
  3. Variation Themes: Simply put, this is how products are related to each other. This varies by category and can include size, color, or even type of fragrance.

Amazon uses this basic organization chart as an example for appropriate variation relationships in a few of the most common categories for variations: Problems For Amazon Seller Central Users

Easy, right? Until your variations don’t show up. If your variations are not appearing, they are likely suppressed because you haven’t added an image to them yet. Here’s a screenshot of where to find your suppressed child listings – it’s at the bottom right of your Seller Central Add a Product page: Problems For Amazon Seller Central Users

Problems For Amazon Seller Central Users

If you have no suppressed listings, it won’t show. It may have been saved under ‘Draft’ listings, so don’t be afraid to look there.

If the parent listing is suppressed or in drafts, other issues are likely to have caused the suppression. View more guidance about Variations straight from Amazon.

SUPPRESSED LISTINGS SEEMINGLY OUT OF LEFT FIELD

Speaking of suppressed listings, quality issues can keep your items in limbo for a long time. So let’s get to the most common ones:

  1. A Title Over 200 Characters: It’s even less for some categories. 200 Characters is about two lines of text. If a lot of text is squished together; this may be too long. Use a character counter to help you.
  2. Missing Valid UPC: See the requirements on Amazon here for this specific issue.
  3. Not Putting in Vital Info: Depending on the category, information missing about size, color or other required item information will keep your listing suppressed. See further category explanations here.
  4. Inappropriate Keywords: This includes putting keywords for an English listing in Spanish to try to draw in a different market. It almost always backfires.
  5. Images Not Meeting Requirements: There are so many requirements, but the most important image is the main image, which must always have a white background. Check out all of the requirements on Amazon here.

Our advice for fixing them is to do so in bulk whenever you can because of the time-consuming nature of going one by one (especially with hundreds or thousands of listings). To fix suppressed listings in bulk, start under ‘Manage Inventory’ and simply select multiple defects requiring the same fix to be made. Click Bulk Fix listings and submit the needed information.

If you have inventory files you uploaded through Excel and are worried about them overriding the changes that you just made using ‘Manage Inventory’, there’s a helpful section about that here at the bottom of the page.

OLD LISTINGS GETTING SUDDENLY TAKEN OVER

We wrote all about Zombie ASINs in this Vendor-focused blog, but you’re even more susceptible to this problem because reporting it will take time.

Zombie ASINs, simply put, are old listings that have been changed by a Vendor Central Account without your knowledge.

Vendors have the ability to change product listings for ANY ASIN, and you are not, so you need to be on the lookout because abandoned listings for discontinued or underperforming products are at high risk of being hijacked.

This looks like new content in those old listings, meaning your old inactive listings are now undead and they’re potentially damaging your reputation.

Black hat Vendors love to find these. They will often CHANGE the pictures and content as well as duplicate listings.

Piggybacking off your positive reviews and momentum is worth always clear out old listings to avoid.

If you have thousands of items, delete items with ZERO inventory in bulk, a practice that can save you from this unfortunately common problem.

VELOCIFY YOUR SUCCESS

If you’re tired of running into the same roadblocks that continuously keep you from reaching your sales goals, or are ready for the massive expansion you’ve prepared for, schedule a free consultation session here.

Our team of professional Amazon specialists will help you get to the next level of your business without all of the headaches. So let’s chat about how to reach your full potential on Amazon together.

To your success!

Jake

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Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche

Treasurer

An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner

CFO

Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​

CEO

As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.

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