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March 01, 2022

Rank better on Amazon when you optimize your listings, enhance your visibility, and eventually sell more items.

Amazon is at the vanguard of the worldwide ecommerce business, which is continually increasing. Two-day (or same-day) shipping is available. Almost any product you can think of is listed. It’s a high-performing logistics and supply chain powerhouse and a business that places a premium on customer service. Continue reading if you want to be a part of this phenomenon and discover how to sell on Amazon.

Amazon, the world’s largest online retailer, introduces fresh possibilities to generate money online for every seller who launches an ecommerce business, having built trust for over two decades and amassing 2.5 billion monthly shoppers.

Amazon is a terrific marketplace for practically any online merchant trying to expand their business and sell more. The issue is that it is also extremely competitive.

Depending on what you offer, you may now be up against hundreds of thousands of other sellers for the top spot on Amazon’s search results page. But how do you beat the competition and win the number one search position on Amazon?

What’s more, how do you get noticed by buyers looking for what you’re selling? I’ll walk you through the steps of optimizing your listings for Amazon so you can rank on the first page, enhance your visibility, and eventually sell more things.

To easily navigate to the different sections of the guide, use the links below. 

Top 10 Ways To Rank Better on Amazon:

What is Amazon’s Sales Rank?

Your Amazon sales rank is a number between 1 and 1,000,000. (or higher, depending on the product category). It expresses how well your product is selling in comparison to others in its category. The lower the number, the more popular a product is. If your product has a sales rank of 1, that signifies it is the most popular.

The Amazon sales rank for each product may be found on the product page. Simply go to the “Product information” section and scroll down. The product’s sales rank for both its broader product department and its specialized product category will be displayed on Amazon.

The Best Seller Rank (BSR) on Amazon displays the relative sales performance of products within a category. The product information section of most (but not all) Amazon product pages contain the sales rank. Buyers and sellers utilize sales rank in different ways. It is used by sellers to determine how soon an item will sell on Amazon; the lower the figure, the faster the item will sell.

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If your product is the best-selling in a category, Amazon will give you a #1 Best Seller tag in the product results and at the top of your product listing. Amazon updates the Best Sellers Rank on an hourly basis based on your recent sales.

During periods of economic uncertainty, doubling down on high-performing items could be a crucial step in short-term strategy. However, sales rank is an excellent overall indicator for determining how well your product compares to competitors. It provides a metric of performance that is unaffected by search volume. BSR is only determined by how your sales compare to those in your industry.

If your sales drop but your BSR stays the same or improves, it’s possible that the issue is a market trend rather than your product or marketing approach – another important piece of context in the current economic scenario.

There is no silver bullet for increasing BSR, as there is with many of Amazon’s algorithm-driven measures. In general, highly rated products provide Amazon customers with what they want: thorough product descriptions, high-quality photographs and videos, competitive price, and impeccable customer support. You’ll need to adopt a multi-pronged approach if you want to enhance your BSR. But first, let’s have a look at how it’s done.

The computation is based on Amazon sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon in each category. Amazon also displays a handful of the most popular subcategories where the item ranks highly in comparison to other things in that subcategory.

Why is Amazon Sales Rank Important?

Amazon, like Google, uses its own algorithm to rank things on its site. Amazon’s algorithm, on the other hand, is considerably different from Google’s.

Amazon does not disclose the details of its algorithm. While this is frustrating for sellers, it is understandable: Amazon does not want vendors to figure out their algorithm and game the system. However, we do know that Amazon’s sales rank is factored into their ranking algorithm. This is also reasonable. When a customer searches on Amazon for a product, Amazon wants to display them the best-selling items. That is how they profit!

Top 10 Ways To Rank Better On Amazon in 2022

1. Have an enticing product title

The first thing customers will notice about your product is the title. Make sure yours a) catches their attention and b) corresponds to what they’re looking for.

Perform keyword research and make changes to your title as needed. One fast idea is to look at how your top competitors title their items and use the same principles as your own.

Include the name of your product as well as as many descriptive keywords as you can. You might even mention your brand name if your company has significant clout (otherwise, leave it out and include a keyword instead).

The first five words of your product title are crucial. They are the most closely related to the product image that appears on the search results page and will draw the viewer’s attention after they have finished viewing the primary image.

When users search for a product on Amazon, the search results are normally displayed in such a way that only the first 5-10 words of the title are shown on the results page, with the remainder of the title being cropped off. When your first five words really grab their attention and let them know that you have exactly what they’re seeking for, you’re more likely to get skimmers to click through to your product detail page.

It’s also believed that title words are more strongly weighted than, say, product description terms, so make sure your title is very detailed while also being incredibly targeted and relevant.

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2. Arouse interest in top-notch product photography

Another feature of your goods that customers notice is the image. Your main product image should show the full product in its entirety, against a white background, with no additional writing or graphics.

We recommend that you include as many additional photographs as possible on your product page while still adhering to Amazon’s image requirements. Ensure that all of your photographs, whether broad or tall, are at least 1000 pixels wide. To make your photographs stand out and encourage shoppers to interact with your listing, use a variety of images. You can utilise a variety of models, including lifestyle photography, or even include infographics that highlight essential characteristics of your product.

3. Optimize your product description

Shoppers may decide to purchase after having a good time looking through your images. Others, on the other hand, will be curious. This is where a well-written product description can help. In your product description, use keywords, but more importantly, make your product sound fascinating! Highlight any competitive differentiators and important pain points it addresses.

Make a bulleted list of your product’s top characteristics. Rather than reading vast blocks of text, most people prefer to skim. These customers can be satisfied with a brief list of bullet points. The bullet points provided on the product detail page are the key product features. Let’s face it: fitting all important information into a 250-character limit while still trying to persuade potential buyers to buy your product isn’t always possible.

This is why you should use these bullet points to provide extra information and to incorporate some of the longer-tail keywords you may have discovered throughout your keyword research. You do, in fact, have 1,000 characters to work within this part, and you should try to spread them out over at least five bullet points.

4. Keep your prices competitive

For Amazon sellers, price is a critical consideration. You’ll lose sales if you’re not competitive, and your Amazon Sales Rank will suffer as a result. It’s tough to keep track of your competitors’ prices all of the time, especially if you have a large number of SKUs. Instead, use Amazon repricing software to save time and stay competitive. These tools will automatically adjust your prices to get you into the Amazon Buy Box.

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5. Offer Amazon Prime

Over 150 million people have signed up for Amazon Prime throughout the world. That’s a lot of people that could be interested in buying from you. I doubt you’ll be able to persuade these customers to buy from you. Before they even go to your purchase page, they can tell you’re not Prime-eligible. When shopping on Amazon, the first filter buyers can use is “Amazon Prime.”

6. Get more Amazon reviews

The more sales you make, the more reviews you’ll get – but the tendencies compound over time, making it difficult to get started. It’s also worth noting that customer reviews must include real product feedback from other shoppers. Any review that is intended to deceive or manipulate customers is subject to Amazon’s zero-tolerance policy. You must guarantee that you are abiding by Amazon’s rules. The best thing you can do is become well acquainted with them and avoid crossing the line.

7. Promote your Amazon listing on Other Channels 

You can help your Amazon sales rank by generating fresh sales to your product page on a regular basis. The greatest method to achieve this is to promote yourself on a regular basis!

Experiment with offering significant discounts during limited-time sales events. Naturally, this will result in a temporary spike in sales (and a subsequent decrease afterward). So, in order to improve your Amazon sales rank, you’ll want to run these discounts on a regular basis, perhaps once a week or so.

You can also use Amazon advertisements to promote your listing. From PPC-sponsored product listings to display ads that appear both on and off Amazon, Amazon offers a variety of advertising choices. Finally, use social media to arrange freebies to generate interest in your product. While you’ll have to give away some items for free, you’ll almost certainly earn some organic sales as well.

8. Consider using Amazon Sponsored Products – Be aggressive to start then pull back.

Sponsored Products, Amazon’s pay-per-click advertising solution, allows you to increase the visibility of your listings by displaying adverts next to the search results for the keywords you’re targeting. All you have to do now is choose the product(s) you want to market, choose your keywords, and set your bids based on how much you want to spend.

Amazon Sponsored Products is a worthwhile alternative to consider because the extra exposure can help you boost your sales rank, which can help your organic rankings. This is likely to be much more effective if you’re a new seller wanting to boost visibility and sales.

Make careful to apply all of the Amazon A9 Algorithmic variables in addition to keyword research. You should also consider Amazon’s goals in comparison to Google’s, and keep in mind that Amazon wants to sell items. Preference will be given to products that convert well. Content should be used in such a way that it not only delivers traffic to the page, but also engages users, keeps them on the page longer, and converts them.

It can be difficult to acquire organic traffic at first, but this is where things like sponsored products can help. They provide you with an artificially high ranking, allowing you to increase sales and reviews, both of which assist your organic ranks. It’s also feasible to get a good return on investment from these, which is a plus.

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9. Use Amazon Brand Story

Amazon recently launched Brand Story, which provides you more space on product detail pages to showcase your brand and other products. It sits on top of your regular A+ content, and you may use it across your whole collection. It can improve your conversion rate, which can benefit your search engine results.

10. Keep an Eye on Your Competition

If you’re selling in a crowded market, you can almost always sell at the same or slightly lower price as your primary competitors. Amazon storage fees are one issue to consider for a new seller. In situations like this, you can always lower your prices to keep your Amazon account in good standing.

Basically, it is better to explore in a beta phase (with minimum risk) before complete assimilation before adopting a price plan for your inventory. The aim is to strike a balance between profit and long-term viability.

Final Thoughts

Relevance, conversion, and sales volume are the three factors that determine how highly your product ranks on Amazon. You’ll be on your way to a higher rank with a completely optimized listing and a competitive fee.

Ready to let us handle the headache and increase your sales? Click here to book a call. 

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Amazon Managed Services

With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.

Peter Sims

Sales Executive & Brand Evangelist

Pete has been on Amazon for 3 years now and is very happy to found a home at Velocity Sellers. In his free time Pete is an avid hiker, runner, and bowler. He also enjoys reading any book he can get his hands on and making some tea to go along with it.

Arlind Hoxha

Creative Manager

As the Creative Manager at Velocity Sellers, Arlind leads with expertise honed over many years in creative agencies. He brings a wealth of experience guiding designers and excelling in ecommerce-focused endeavors. Beyond his professional prowess, Arlind is an avid gamer, seamlessly blending creativity and strategic thinking.

Florence Palahang

Administrative Manager

Holding a BS in Accountancy from Davao City and boasting seven years of experience as a Virtual Assistant, Florence has established herself as a valuable asset. With a background spanning 95 clients worldwide, she has found her niche at Velocity Sellers, focusing on Amazon marketplaces. Beyond work, Florence enjoys reading, crochet, and baking. Her collection of plants adds vibrancy to her mornings, and witnessing her family enjoy the outcomes of her efforts brings contentment to her universe.

Kiley Forche


An MBA graduate specializing in Finance, boasting 11+ years of expertise. Joined Velocity Seller in 2018, contributing to our growth. Outside work, treasures family time, exploring new destinations, and passionately supports Buckeye Football

Miljan Milev

Sr. Project Manager

Seasoned project manager adept in data and e-commerce projects, collaborating globally. Outside work, finds joy in traveling, cherishing moments with family and friends.

Camilla Messmer

Sr. Project Manager

University of Arkansas grad in Supply Chain Management, excelling in eCommerce project management. Enjoys baking, travel, and writing, adding a touch of creativity to every endeavor.

Zach Taylor

Director of Logistics

Zach, a graduate with a Sociology and Environmental Science degree from the University of Montana, has consistently found himself drawn to running businesses and improving business systems, logistics, and operations throughout his professional journey. In his free time, he enjoys cycling, running, and spending quality moments in the mountains with his family.

Chris Prall

Director of Advertising

A former chef turned Geomatics graduate. While studying, he delved into managing PPC campaigns for Amazon agencies and e-commerce clients, uncovering a passion for data-driven strategies. A maestro in crafting successful PPC campaigns, he’s fueled by driving client growth, from startups to 8-figure brands. Beyond work, Chris savors cooking, vinyl collecting, camping, and embracing the great outdoors

Steffanie Morrison

Director of Sales, Sr Marketplace Analyst

Steffanie brings a rich e-commerce background since 2013, selling products and advising brands. An analytical mind with degrees from Northern Illinois University and the University of Hartford, she resides in New Hampshire, relishing family moments, travel, and outdoor adventures like hiking and skiing with her husband and kids.

Eric Peterson

Director of Brand Onboarding

Master’s in marketing, film degree from Minnesota State University-Moorhead. At Velocity Sellers, he crafts brand value, excels in client service, and loves problem-solving. An advocate for animal welfare, he enjoys cooking, classic movies, and time with his dogs.

James Dee

Director of Brand Management

Over 20 years in e-commerce mastery, specializing in Amazon. Proven brand builder and business owner. Outside the office, a proud parent to five, including a Division 1 soccer player. Enjoys family time, the outdoors, and all things soccer.

Lisa Zajdel

Executive Director

Results-Driven Executive Director. With two decades of expertise in merchandising and retail, including a successful tenure as Kohl’s Private Label Buyer & E-commerce Manager, Lisa brings over 14 years of invaluable experience on Amazon. Her dedication to delivering results is unparalleled, ensuring a strategic, seasoned approach to optimizing your business for success.

Andrew Warner


Andrew Warner, Velocity Sellers’ CFO, occupies a central role in our financial triumph. His sharp fiscal oversight guarantees our operational efficiency, ultimately empowering our team to deliver unparalleled services to a global clientele, consistently setting high standards in the industry.

Jake Schwarzbaum​


As the Co-Founder and CEO of Velocity Sellers, Jake Schwarzbaum co-launched the company while supporting his father, Nathan, during leukemia treatments. His dedication to helping brands succeed on Amazon, without relying on automated systems, drives Velocity Sellers’ commitment to excellence.


How To Become Unstoppable On Amazon

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