Velocity Sellers Podcast
Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!
Tune in for Real-World Insights from Marketplace Experts, Operators, and Industry Leaders.
Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.
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0:00 – Intro: The Biggest Amazon Advertising Launch in Years
1:50 – Introducing Atom11: Retail-Aware Advertising Automation
4:46 – Ask AI, Task AI, and Consult AI
7:25 – Mimicking Human Behavior with Custom Agents
9:36 – Strategic Recommendations Based on Objectives
11:18 – The Future of Human Strategy in an Automated World
16:50 – How Rufus Could Change Amazon Advertising
25:54 – A Game Changer for Bulk Ads Console Actions
28:25 – The Need for AI Guardrails and Responsible AI
31:41 – The Future of Advertising: Atom11’s Focus on AI and DSP
33:20 – Conclusion and Responsible AI
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0:00 – Selling on TikTok, and AI
3:56 – Doubling Down on AI Creator Search for the Right Fit
11:15 – Quantifying the TikTok Halo Effect with a Tracker
16:03 – Why Faster Shipping is Crucial for Impulse Purchases
20:27 – Rising Categories and Demonstrable Products
28:55 – The Human Element vs. AI-Generated Content on TikTok
36:51 – Velocity Sellers’ Approach to AI and Amazon (GEO and Rufus)
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0:00 – Introduction: The Problem of Amazon Data Retention
1:37 – Guest Andrew Smith’s Background and the Rise of Acquisition Costs
5:15 – The Psychology of Customer Interaction: Digital Ad vs. Physical QR
12:14 – Amazon’s Rules for QR Codes and Data Capture
18:41 – Advice for New Amazon Brands: Skipping the “Meta Tax”
24:20 – Future of Data Acquisition in the Next 5-10 Years
33:36 – Simple Strategy that Works Best for Sellers
35:13 – Final Thoughts and Advice for Amazon Sellers
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0:00 Intro to Topic & Guest
1:18 Sean Elias’s Background in the Amazon Review Niche
3:34 Amazon’s Vague Rules On Review Removal
08:56 The Negative Review Removal Hack
11:30 Combating Review Bombing and Fake Reviews
13:40 Identifying Competitor vs. Disgruntled Customer Reviews
15:14 The Most Unusual Review Removal
23:02 Advice for Sellers Struggling with Review Management
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0:00 Importance of VAT Compliance
1:48 The Compliance Process and When to Expand
3:30 Common Misconceptions About VAT Registration
4:42 Baby Steps: Starting with the UK and Pan-EU
10:30 VAT Registration Documentation
14:19 The Tax Authorities’ Mindset and Import VAT
17:24 Import VAT Strategies and Country Selection
19:58 The Future of VAT: Vida and OSS Programs
23:36 Proactive VAT Risk Management Strategy
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0:00 – How to find your place on the digital shelf
0:59 – Rob’s career at Amazon and the journey to Pattern
3:14 – Pattern’s core business model
4:06 – The evolution of the digital shelf and the “endless aisle.”
6:58 – The difference between a brand at 0 to 1 and 1 to 10
11:08 – How a brand’s digital identity must adapt to the new customer journey
16:19 – The biggest silent killers of profitability 19:41 – Where AI actually moves the needle for brands
28:02 – Projections for the digital shelf in the next two years
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0:00 – Introduction to the guest and Connect Books
1:05 – The guest’s background and how Connect Books started
3:12 – The idea that books are the story of a business
6:56 – How tariffs affected e-commerce sellers
8:47 – Helping sellers navigate Q4
17:48 – What profitable sellers do with their books
23:17 – Advice for sellers in 2026, focusing on cash flow and inventory
▼ View Timestamp of the Podcast
0:00 – Introduction to the guest and Connect Books
1:05 – The guest’s background and how Connect Books started
3:12 – The idea that books are the story of a business
6:56 – How tariffs affected e-commerce sellers
8:47 – Helping sellers navigate Q4
17:48 – What profitable sellers do with their books
23:17 – Advice for sellers in 2026, focusing on cash flow and inventory
John Aspinall vs Jay Hunter: AI Usage, TikTok Relevance, and Amazon Growth Plans | Velocity Showdown
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01:59 What is one way sellers should avoid using AI in 2026?
05:07 If you were a feudal lord, who would you pledge fealty to: Amazonia or TikTokistan?
07:29 What is the most essential hire on an e-commerce team?
10:28 What is the number one thing brands waste money on?
12:44 What is the most underrated growth strategy?
16:03 Which paid ad channel should you be investing the heaviest into for profitable sales growth in 2026?
20:19 What is the biggest friction point in the customer journey today?
23:10 What has been the best and worst use of your time on a given day?
26:57 If you could own Jeff Bezos’s yacht or spaceship, which would it be?
28:55 What would be the best category to start from scratch and launch a new e-commerce brand today?
31:34 How do you turn a one-time buyer into a loyal repeat customer?
35:23 What is the most important way to use AI in 2026?
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0:00 – 2025 Recap and 2026 Forecast
1:50 – Key Impacts on Sellers in 2025: Tariffs and AI
7:09 – AI Tools Driving Conversions Through Creative Asset Testing
11:09 – The Future of Amazon’s Shopping Experience
15:05 – AI’s Impact on the Job Market and Increasing Human Effectiveness
25:43 – Advice for New Amazon Sellers in 2026
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0:00-Welcome to the E-tail Report: Overview of six headlines for Q4 2025
1:37-AI and Amazon’s Shift to Strategic/Agentic AI
5:10-TikTok Shop’s Maturity and Major AI Crackdowns
8:13-Walmart’s Premium Pivot and Expansion into the Premium Category
10:07-Review of Black Friday and Cyber Monday Statistics
16:00-AWS Accelerating into AI Infrastructure and the Custom Silicon Race
18:52-Content Creation and Moderation Race, focusing on AI Labeling
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00:11 – Introduction to the CEO and co-founder of Tracefuse
01:51 – Explanation of Tracefuse’s service
03:41 – Examples of violations
05:48 – The importance of having high-quality reviews
10:27 – How Amazon reviews impact negotiations with major retailers
16:13 – The importance of staying compliant with Amazon’s guidelines
28:28 – Free tools for Amazon sellers: Amazon Review Checker and Super ROI Calculator