Velocity Sellers Podcast

Join us as Velocity Pete interviews these Amazon experts
on various topics that will help you boost your Amazon knowledge!

peter-sims-sales-executive-and-brand-evangelist-at-velocity-sellers

We are Velocity Sellers, a full-scale Amazon Agency!

Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!

AI Innovations & What's Next from Carbon6 with Jordyn Levine

0:00 – Podcast Introduction and Catching Up

4:02 – Carbon 6 Acquisition by SPS Commerce

6:08 – Importance of Omnichannel Strategy

10:58 – Target Partnership and Expansion

15:52 – Amazon Fee Increases and Tariff Impact

22:29 – Strategies for Sellers Facing Challenges

26:01 – AI Advancements and Future Trends

30:47 – Final Thoughts on Seller Success

Mastering Trademark Law: Tips and Insights with Tiffany Donaldson

0:00 – Intro to Topic & Guest

1:57 – What Exactly Is a Trademark?

4:25 – What’s the Benefit of Amazon Brand Registry?

9:17 – How do you Protect Beyond Just Your Brand Name?

13:35 – How Similar Is Too Similar?

20:39 – Can Descriptive Terms Be Trademarked?

31:49 – How do you Maintain your Trademark?

39:57 – Final Thoughts & Outro

Amazon Rufus & GEO Optimization Tips with Max Sinclair

0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15
– Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution

Amazon Secrets: Shocking New Fees in 2025 & The Truth About Rufus!

0:00 – Intro to Guest & Topics

2:58 – Breakdown of New Fee Structure

8:23 – Impact on Seller Strategy

15:31 – Brand Visibility vs. Profitability

23:46 – How Sellers Process Deal Decisions

33:27 – Amazon’s Data Collection & Rufus Reality Check

40:30 – Final Thoughts & Outro

Prime Day Prep: How to Succeed and Maximize Sales This Holiday

0:00 – Intro to Topic & Guest

1:45 – Inventory Management and Shipping Deadlines

6:27 – Pricing Strategies and Prime Exclusive Discounts

1:07 – Amazon’s New Fee Structure for Promotions

18:41 – Strategic Product Selection for Prime Day

24:01 – Flexible Planning and Pivot Strategies

29:10 – Final Thoughts & Outro

Shopify Success: Dan Robertson's Expert Tips to Start and Scale

0:00 – Intro to Topic & Guest
3:33 – Setting Up Your Shopify Store
6:03 – Common Mistakes & Traffic Strategies
11:39 – Integrating Amazon with Shopify
19:11 – Omnichannel Audience Tracking
28:06 – AI and Generative Engine Optimization
38:40 – Key Takeaways for Shopify Success

Amazon Solution Provider Portal: Impact on 3P Providers w/James Dee

0:00 – Intro to Topic & Guest

2:20 – Why Amazon Is Implementing This Change

5:10 – Step-by-Step Registration Process

8:45 – Timeline and Implementation Deadlines

13:00 – Impact on Freelancers and Agencies

17:40 – Benefits and Security Implications

19:55 – Final Thoughts & Outro

Amazon Optimization: Pro Tips from Content Expert John Aspinall

0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts

How to Manage & Scale Multiple Ad Accounts with Sean Kinney

0:00 – Intro to Topic & Guest
3:12 – Overview of Sean Kinney’s experience
7:51 – Noticing Trends into 2025
15:21 – Managing the big promotional holidays
20:51 – Are you measuring PPC success correctly?
30:03 – Final Thoughts and Outro

Quinn Karp: Winning the Battle of Amazon & E-Commerce Growth

0:00 – Intro to Topic & Guest
2:32 – Quinn’s Journey into Amazon Expertise
19:21 – Insights from Working with Major Brands
32:54 – Final Thoughts & Outro

AI Innovations & What's Next from Carbon6 with Jordyn Levine

0:00 – Podcast Introduction and Catching Up

4:02 – Carbon 6 Acquisition by SPS Commerce

6:08 – Importance of Omnichannel Strategy

10:58 – Target Partnership and Expansion

15:52 – Amazon Fee Increases and Tariff Impact

22:29 – Strategies for Sellers Facing Challenges

26:01 – AI Advancements and Future Trends

30:47 – Final Thoughts on Seller Success

Mastering Trademark Law: Tips and Insights with Tiffany Donaldson

0:00 – Intro to Topic & Guest

1:57 – What Exactly Is a Trademark?

4:25 – What’s the Benefit of Amazon Brand Registry?

9:17 – How do you Protect Beyond Just Your Brand Name?

13:35 – How Similar Is Too Similar?

20:39 – Can Descriptive Terms Be Trademarked?

31:49 – How do you Maintain your Trademark?

39:57 – Final Thoughts & Outro

Amazon Rufus & GEO Optimization Tips with Max Sinclair

0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15
– Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution

Amazon Secrets: Shocking New Fees in 2025 & The Truth About Rufus!

0:00 – Intro to Guest & Topics

2:58 – Breakdown of New Fee Structure

8:23 – Impact on Seller Strategy

15:31 – Brand Visibility vs. Profitability

23:46 – How Sellers Process Deal Decisions

33:27 – Amazon’s Data Collection & Rufus Reality Check

40:30 – Final Thoughts & Outro

Prime Day Prep: How to Succeed and Maximize Sales This Holiday

0:00 – Intro to Topic & Guest

1:45 – Inventory Management and Shipping Deadlines

6:27 – Pricing Strategies and Prime Exclusive Discounts

1:07 – Amazon’s New Fee Structure for Promotions

18:41 – Strategic Product Selection for Prime Day

24:01 – Flexible Planning and Pivot Strategies

29:10 – Final Thoughts & Outro

Shopify Success: Dan Robertson's Expert Tips to Start and Scale

0:00 – Intro to Topic & Guest
3:33 – Setting Up Your Shopify Store
6:03 – Common Mistakes & Traffic Strategies
11:39 – Integrating Amazon with Shopify
19:11 – Omnichannel Audience Tracking
28:06 – AI and Generative Engine Optimization
38:40 – Key Takeaways for Shopify Success

Amazon Solution Provider Portal: Impact on 3P Providers w/James Dee

0:00 – Intro to Topic & Guest

2:20 – Why Amazon Is Implementing This Change

5:10 – Step-by-Step Registration Process

8:45 – Timeline and Implementation Deadlines

13:00 – Impact on Freelancers and Agencies

17:40 – Benefits and Security Implications

19:55 – Final Thoughts & Outro

Amazon Optimization: Pro Tips from Content Expert John Aspinall

0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts

How to Manage & Scale Multiple Ad Accounts with Sean Kinney

0:00 – Intro to Topic & Guest
3:12 – Overview of Sean Kinney’s experience
7:51 – Noticing Trends into 2025
15:21 – Managing the big promotional holidays
20:51 – Are you measuring PPC success correctly?
30:03 – Final Thoughts and Outro

Quinn Karp: Winning the Battle of Amazon & E-Commerce Growth

0:00 – Intro to Topic & Guest
2:32 – Quinn’s Journey into Amazon Expertise
19:21 – Insights from Working with Major Brands
32:54 – Final Thoughts & Outro

Jess Wright: Boost Brand Protection & Image on Amazon & Beyond

0:00 – Intro to Topic & Guest

3:14 – Protecting Brand Image on Amazon

9:34 – Importance of Brand Registry on Amazon

14:33 – Building Brand Loyalty on Amazon

21:00 – Navigating Amazon’s Policy Updates and Challenges

32:38 – Managing Negative Reviews on Amazon

40:33 – Expanding Brand Protection on Multiple Platforms

53:14 – Future Trends in Brand Protection

1:00:23 – Final Thoughts & Outro

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