Velocity Sellers Podcast

Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!

peter-sims-sales-executive-and-brand-evangelist-at-velocity-sellers

Tune in for Real-World Insights from Marketplace Experts, Operators, and Industry Leaders.

Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.

Amazon Seller Problems? Ula Stepancic Shares Expert Fixes

0:00 – Introduction to Amazon Problem-Solving

1:09 – Ula’s Journey in Amazon Management

4:07 – The Art of Solving Amazon Problems

6:06 – Common Account Issues Sellers Face

10:15 – Navigating Amazon Support Successfully

15:16 – Brand Name Changes and Flat Files

26:03 – European vs US Amazon Marketplace

31:14 – Final Advice: Persistence is Key

Nick Yorgason on E-Commerce Growth, Controversy & Big Moves

0:00 – Meet Nick: Agency Owner’s Journey

7:31 – The Reality Behind E-commerce Success

15:01 – Navigating Client Relationships

18:21 – Impact of Tariffs on Amazon Sellers

24:02 – Fee Changes and Profitability Strategies

30:36 – The Future: Brick & Mortar vs E-commerce

35:13 – TikTok, Amazon & Emerging Integrations

Boost Your Brand: Omni-Channel Expansion Tips with Shannon Curley

0:00 – Meet Shannon Curley: Queen of Rhode Island

5:15 – Brand as Your Reputation Across Platforms

9:30 – AI for Brand Building: Uses and Limitations

18:10 – Great Content Creates Meaningful Connections

23:20 – Omnichannel Strategy: Adapting to Each Platform

31:40 – How can Brands use AI to help them expand?

39:10 – Final Thoughts & Outro

AI Innovations & What's Next from Carbon6 with Jordyn Levine

0:00 – Podcast Introduction and Catching Up

4:02 – Carbon 6 Acquisition by SPS Commerce

6:08 – Importance of Omnichannel Strategy

10:58 – Target Partnership and Expansion

15:52 – Amazon Fee Increases and Tariff Impact

22:29 – Strategies for Sellers Facing Challenges

26:01 – AI Advancements and Future Trends

30:47 – Final Thoughts on Seller Success

Mastering Trademark Law: Tips and Insights with Tiffany Donaldson

0:00 – Intro to Topic & Guest

1:57 – What Exactly Is a Trademark?

4:25 – What’s the Benefit of Amazon Brand Registry?

9:17 – How do you Protect Beyond Just Your Brand Name?

13:35 – How Similar Is Too Similar?

20:39 – Can Descriptive Terms Be Trademarked?

31:49 – How do you Maintain your Trademark?

39:57 – Final Thoughts & Outro

Amazon Rufus & GEO Optimization Tips with Max Sinclair

0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15
– Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution

Amazon Secrets: Shocking New Fees in 2025 & The Truth About Rufus!

0:00 – Intro to Guest & Topics

2:58 – Breakdown of New Fee Structure

8:23 – Impact on Seller Strategy

15:31 – Brand Visibility vs. Profitability

23:46 – How Sellers Process Deal Decisions

33:27 – Amazon’s Data Collection & Rufus Reality Check

40:30 – Final Thoughts & Outro

Prime Day Prep: How to Succeed and Maximize Sales This Holiday

0:00 – Intro to Topic & Guest

1:45 – Inventory Management and Shipping Deadlines

6:27 – Pricing Strategies and Prime Exclusive Discounts

1:07 – Amazon’s New Fee Structure for Promotions

18:41 – Strategic Product Selection for Prime Day

24:01 – Flexible Planning and Pivot Strategies

29:10 – Final Thoughts & Outro

Shopify Success: Dan Robertson's Expert Tips to Start and Scale

0:00 – Intro to Topic & Guest
3:33 – Setting Up Your Shopify Store
6:03 – Common Mistakes & Traffic Strategies
11:39 – Integrating Amazon with Shopify
19:11 – Omnichannel Audience Tracking
28:06 – AI and Generative Engine Optimization
38:40 – Key Takeaways for Shopify Success

Amazon Solution Provider Portal: Impact on 3P Providers w/James Dee

0:00 – Intro to Topic & Guest

2:20 – Why Amazon Is Implementing This Change

5:10 – Step-by-Step Registration Process

8:45 – Timeline and Implementation Deadlines

13:00 – Impact on Freelancers and Agencies

17:40 – Benefits and Security Implications

19:55 – Final Thoughts & Outro

Amazon Seller Problems? Ula Stepancic Shares Expert Fixes

0:00 – Introduction to Amazon Problem-Solving

1:09 – Ula’s Journey in Amazon Management

4:07 – The Art of Solving Amazon Problems

6:06 – Common Account Issues Sellers Face

10:15 – Navigating Amazon Support Successfully

15:16 – Brand Name Changes and Flat Files

26:03 – European vs US Amazon Marketplace

31:14 – Final Advice: Persistence is Key

Nick Yorgason on E-Commerce Growth, Controversy & Big Moves

0:00 – Meet Nick: Agency Owner’s Journey

7:31 – The Reality Behind E-commerce Success

15:01 – Navigating Client Relationships

18:21 – Impact of Tariffs on Amazon Sellers

24:02 – Fee Changes and Profitability Strategies

30:36 – The Future: Brick & Mortar vs E-commerce

35:13 – TikTok, Amazon & Emerging Integrations

Boost Your Brand: Omni-Channel Expansion Tips with Shannon Curley

0:00 – Meet Shannon Curley: Queen of Rhode Island

5:15 – Brand as Your Reputation Across Platforms

9:30 – AI for Brand Building: Uses and Limitations

18:10 – Great Content Creates Meaningful Connections

23:20 – Omnichannel Strategy: Adapting to Each Platform

31:40 – How can Brands use AI to help them expand?

39:10 – Final Thoughts & Outro

AI Innovations & What's Next from Carbon6 with Jordyn Levine

0:00 – Podcast Introduction and Catching Up

4:02 – Carbon 6 Acquisition by SPS Commerce

6:08 – Importance of Omnichannel Strategy

10:58 – Target Partnership and Expansion

15:52 – Amazon Fee Increases and Tariff Impact

22:29 – Strategies for Sellers Facing Challenges

26:01 – AI Advancements and Future Trends

30:47 – Final Thoughts on Seller Success

Mastering Trademark Law: Tips and Insights with Tiffany Donaldson

0:00 – Intro to Topic & Guest

1:57 – What Exactly Is a Trademark?

4:25 – What’s the Benefit of Amazon Brand Registry?

9:17 – How do you Protect Beyond Just Your Brand Name?

13:35 – How Similar Is Too Similar?

20:39 – Can Descriptive Terms Be Trademarked?

31:49 – How do you Maintain your Trademark?

39:57 – Final Thoughts & Outro

Amazon Rufus & GEO Optimization Tips with Max Sinclair

0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15
– Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution

Amazon Secrets: Shocking New Fees in 2025 & The Truth About Rufus!

0:00 – Intro to Guest & Topics

2:58 – Breakdown of New Fee Structure

8:23 – Impact on Seller Strategy

15:31 – Brand Visibility vs. Profitability

23:46 – How Sellers Process Deal Decisions

33:27 – Amazon’s Data Collection & Rufus Reality Check

40:30 – Final Thoughts & Outro

Prime Day Prep: How to Succeed and Maximize Sales This Holiday

0:00 – Intro to Topic & Guest

1:45 – Inventory Management and Shipping Deadlines

6:27 – Pricing Strategies and Prime Exclusive Discounts

1:07 – Amazon’s New Fee Structure for Promotions

18:41 – Strategic Product Selection for Prime Day

24:01 – Flexible Planning and Pivot Strategies

29:10 – Final Thoughts & Outro

Shopify Success: Dan Robertson's Expert Tips to Start and Scale

0:00 – Intro to Topic & Guest
3:33 – Setting Up Your Shopify Store
6:03 – Common Mistakes & Traffic Strategies
11:39 – Integrating Amazon with Shopify
19:11 – Omnichannel Audience Tracking
28:06 – AI and Generative Engine Optimization
38:40 – Key Takeaways for Shopify Success

Amazon Solution Provider Portal: Impact on 3P Providers w/James Dee

0:00 – Intro to Topic & Guest

2:20 – Why Amazon Is Implementing This Change

5:10 – Step-by-Step Registration Process

8:45 – Timeline and Implementation Deadlines

13:00 – Impact on Freelancers and Agencies

17:40 – Benefits and Security Implications

19:55 – Final Thoughts & Outro

Amazon Optimization: Pro Tips from Content Expert John Aspinall

0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts

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