With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.
Join us as Velocity Pete interviews these Amazon experts
on various topics that will help you boost your Amazon knowledge!
Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!
0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts
0:00 – Intro to Topic & Guest
3:14 – Protecting Brand Image on Amazon
9:34 – Importance of Brand Registry on Amazon
14:33 – Building Brand Loyalty on Amazon
21:00 – Navigating Amazon’s Policy Updates and Challenges
32:38 – Managing Negative Reviews on Amazon
40:33 – Expanding Brand Protection on Multiple Platforms
53:14 – Future Trends in Brand Protection
1:00:23 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
3:22 – Amazon Advertising & Atom11 Collaboration
14:26 – Advanced Control Options for PPC
25:44 – Optimizing Amazon Ad Performance Through Dayparting
34:03 – PPC Trends & Strategies for 2025
41:05 – Final Thoughts & Outro
0:00 – Intro to Topic & Guests
1:41 – Managing Post-Holiday Amazon Brand Experience
11:20 – Strategic SKU Management for Amazon Sellers
23:49 – Strategies for Success on Amazon in 2025
29:34 – Final Thoughts & Outro
0:00 – Introduction to John Aspinall & Topic
4:47 – Content Issues: Products Outside Packaging
12:55 – Merchandising Strategy vs. Brand Focus
22:48 – Showing Product Value With Limited Space
33:56 – Drill Bit Example: Clarity Over Clutter
41:11 – Brand Loyalty and Quality Perception
44:32 – AI in Amazon Content Creation
49:14 – Key Takeaways & Final Thoughts
0:00 – Intro to Topic & Guest
3:14 – Protecting Brand Image on Amazon
9:34 – Importance of Brand Registry on Amazon
14:33 – Building Brand Loyalty on Amazon
21:00 – Navigating Amazon’s Policy Updates and Challenges
32:38 – Managing Negative Reviews on Amazon
40:33 – Expanding Brand Protection on Multiple Platforms
53:14 – Future Trends in Brand Protection
1:00:23 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
3:22 – Amazon Advertising & Atom11 Collaboration
14:26 – Advanced Control Options for PPC
25:44 – Optimizing Amazon Ad Performance Through Dayparting
34:03 – PPC Trends & Strategies for 2025
41:05 – Final Thoughts & Outro
0:00 – Intro to Topic & Guests
1:41 – Managing Post-Holiday Amazon Brand Experience
11:20 – Strategic SKU Management for Amazon Sellers
23:49 – Strategies for Success on Amazon in 2025
29:34 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
3:40 – Better Market Research in Consumer Behavior
5:35 – Consumer-Centric Approach in Marketing
17:11 – Understanding Buying Objections in Consumer Behavior
28:51 – Random Consumer Feedback and Truth Verification
35:02 – Enhancing Consumer Insights Through Scenarios
45:15 – Final Thoughts & Outro
Most brands are so frustrated trying to master the complexity of Amazon in order to maximize their sales potential. That’s why we’ve created a full-service, management agency for Amazon that helps brands grow their sales. When your brand is monitored, protected, and positioned by our agency, your products will start ranking higher, customers will find you more easily, and your sales will increase quickly.
With over $1B in revenue driven and 60+ employees with specialized knowledge of the Amazon ecosystem, we are the experts in this space.
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